When you first visit Winc.com, you’re greeted by a flashing message that promises the experience of a hand-delivered, hand-picked, and hand-crafted world of wine. Scroll down a bit, and you’ll find an easy-as-1-2-3 formula to discover the wine of your dreams: 1 quiz, 6 questions, 4 bottles and 5 million reviews. This pairs perfectly with their millennial-aged customer base who love to take quizzes to learn more about themselves.
In one of his final interviews before his sudden death at the end of 2018, Master Distiller Dave Pickerell sat down and discussed the very unique process that went into producing the Blackened Whiskey with the rock band Metallica.
When I sat down with Dave Pickerell at Bourbon and Beyond in Louisville, I had no idea it would be one of his final interviews. The 62-year-old had been frequently called the one of the founding fathers of craft distilling, partially for his involvement in recreating George Washington’s whiskey, but mostly for his masterful skills with spirits.
Men only drink beer and women only drink wine. Right? Wrong.
Any business owner will tell you that when it comes to marketing, looks are everything. Just as important as a product itself is its packaging, from colors to fonts and, of course, its name. Wine Away, which Good Housekeeping voted the best red wine stain remover on the market, had a slightly different path to success. President and CEO Staci Wanichek–who co-founded Wine Away with her mother, Cheryl Corn–did not wait until she had all of the bells and whistles in place in order to push her magic formula to the masses. Instead, she knew the magic would speak for itself; she sent a nondescript bottle of this not-yet-named stain remover to the editors of Food & Wine magazine, and in so doing landed their first of many media features.