interview

Interviews with alcohol industry folk, including both major players and behind-the-scenes drink makers, alcohol advertisers, bartenders and beyond.

  • Laura Odegard
    Published 20 days ago
    How This Digital-First Winery Can Suggest Your Next Favorite Wine

    How This Digital-First Winery Can Suggest Your Next Favorite Wine

    When you first visit Winc.com, you’re greeted by a flashing message that promises the experience of a hand-delivered, hand-picked, and hand-crafted world of wine. Scroll down a bit, and you’ll find an easy-as-1-2-3 formula to discover the wine of your dreams: 1 quiz, 6 questions, 4 bottles and 5 million reviews. This pairs perfectly with their millennial-aged customer base who love to take quizzes to learn more about themselves.
  • Marcia Frost
    Published 5 months ago
    A Whiskey Made for Metallica

    A Whiskey Made for Metallica

    In one of his final interviews before his sudden death at the end of 2018, Master Distiller Dave Pickerell sat down and discussed the very unique process that went into producing the Blackened Whiskey with the rock band Metallica.
  • Marcia Frost
    Published 8 months ago
    Distiller Extraordinaire Dave Pickerell

    Distiller Extraordinaire Dave Pickerell

    When I sat down with Dave Pickerell at Bourbon and Beyond in Louisville, I had no idea it would be one of his final interviews. The 62-year-old had been frequently called the one of the founding fathers of craft distilling, partially for his involvement in recreating George Washington’s whiskey, but mostly for his masterful skills with spirits.
  • Natasha Sydor
    Published 2 years ago
    Interview with Stephen Amell and Andrew Harding's Nocking Point

    Interview with Stephen Amell and Andrew Harding's Nocking Point

    Men only drink beer and women only drink wine. Right? Wrong.
  • Proof Staff
    Published 3 years ago
    Interview with Staci Wanichek, CEO of Wine Away

    Interview with Staci Wanichek, CEO of Wine Away

    Any business owner will tell you that when it comes to marketing, looks are everything. Just as important as a product itself is its packaging, from colors to fonts and, of course, its name. Wine Away, which Good Housekeeping voted the best red wine stain remover on the market, had a slightly different path to success. President and CEO Staci Wanichek–who co-founded Wine Away with her mother, Cheryl Corn–did not wait until she had all of the bells and whistles in place in order to push her magic formula to the masses. Instead, she knew the magic would speak for itself; she sent a nondescript bottle of this not-yet-named stain remover to the editors of Food & Wine magazine, and in so doing landed their first of many media features.