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People talk about what they want to read and a good digital PR professional must know what to share.

Link building is one of the most difficult strategies in an SEO project. With some innovation and creativity, you can transform it into a tough, but rewarding journey.

So, I’m going to teach you how to improve your link building strategy by achieving important links using data-driven journalism, marketing research, and Google Forms.

Original research makes great linkbait!

First of all: nothing here is doctrine. This is just one of many available strategies that you can apply to your daily link building job.

As a specialist, one of my daily activities is to read and study a lot of articles.

We live in the “content age”, but you must keep in mind what really matters for your project. Simplifying and being objective about what you want for your clients will help you to find value in the journey, and find good content to inspire your strategies – like this article.

Hopefully, this material will open your mind to a lot of good ideas.

To be as helpful as possible, I’m going to teach you how to create a digital PR data-based campaign and pull the perfect headlines.

And don’t worry about the niche; This kind of strategy can be used by anyone.

Here’s how to merge data-driven with search intent and extract more information to share with people.

A good journalist knows that data is the backbone of any perfect campaign! I mean, we can’t argue with facts, right?

A good digital PR strategy must be driven by data.

Before Data, Some Questions To Improve Your Digital PR Strategy

To guide your digital PR strategy, ask yourself these key questions:

What specific problem are you trying to solve with a campaign?

Did your client do any PR or content marketing before?

Who is your client’s direct competitor?

Who is your client’s aspirational competitor?

How much SEO knowledge does your client have?

What is your client’s dream site on which to see their brand?

Looking for an SEO tool? How about 20-in-1?

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The answers will help you devise a holistic campaign to ladder up to all your goals.

Now it’s important to present some definitions of data-driven journalism.

What Is Data-Driven Journalism?

I could write some known definitions here, but I won’t.

I’ll talk to you as my teammates.

The basics: data-driven journalism is when your content is data-based.

By rooting your content in data, you are guaranteeing truth and reliability throughout your work.

Besides, with good data, it is possible to better understand user behavior trends and what your audience wants to read.

Data-driven journalism is the perfect mix between numbers and communication – it’s one of the most important ways to understand search intent.

Data protects us from failure.

The First Journalism Rule

A good journalist must cite their sources. This is the kind of lesson you learn in your first college journalism class.

Without sources, there is no valid information, no internet, or even link building.

Do you know anchor text? How about thinking like a source reference? That’s it!

Linkbuilding is a web source reference.

Data-Driven And Journalism: Partners Forever!

When you merged data-driven content and journalism, you can create digital PR campaigns that bring a lot of good links (that matter), with value and relevance.

Take note: relevance.

Without relevance, we have no deal.

The Beginning: Market Research

The first step to a perfect digital PR campaign is to do market research on the internet.

This helps you understand the market necessities, examine the most important news about your specific topic or theme, and devise ideas to create a good campaign.

Google News, Google Trends, Facebook, Instagram, TikTok… you must study all of these deeply to find gaps and opportunities!