The Essentuki brand will support the Cardo street culture festival

The Essentuki brand has become the official partner of the Cardo Street Culture Festival, which will be held in Pyatigorsk from May 19 to 23 and will bring together participants from 36 countries in 13 nominations, including skateboarding, workout, parkour, freerunning, tricking, breaking, street art, hip-hop, streetball, slackline, BMX and others.

Creativity, music, dance, sports have united people at all times. Cardo is the first ever federal award in the field of contemporary art and sports that openly demonstrates the need to modernize culture. For the Essentuki brand, which stands for the preservation of the country's cultural and historical heritage, participation in the project has acquired special significance, helping to create harmony where tradition meets modern trends.

In cooperation with Cardo, Holding Aqua, the only producer of Essentuki No. 4 and Essentuki No. 17 mineral water, and the Essentuki brand will contribute to promoting the idea of ​​an active lifestyle, helping young people find new opportunities for growth and self-realization and turn dreams into achievable goals. Within the framework of the project, the partners will provide active youth with a kind of launching platform, opening up a real prospect of achieving success.

Already on the streets of Pyatigorsk you can see trams with graffiti dedicated to the upcoming festival. Following the results of the festival, "Holding Aqua" plans to conclude a contract with the winner or finalists of the competition for the creation of an art object in Essentuki.

"Cardo" is an international project aimed at the development and socialization of street culture and sports. The award is included in the top 100 projects supported by the Presidential Grants Fund, its main task is to support talented youth in their efforts to develop and unleash their potential.

ABOUT MINERAL WATER "ESSENTUKI"

The traditional quality and taste of the real, those "Essentuki" are unchanged and familiar to us from childhood. This water is rightfully considered the pearl of the Caucasian mineral waters and is famous for its healing and general health properties, which have been proven for centuries. The unique composition of the water has been formed for over 800 years and contains more than 30 minerals. Water "Essentuki" has a beneficial effect on human well-being, helps to maintain health and protect the body from the negative effects of the environment, is effective in the complex therapy of respiratory diseases, in the treatment of the digestive tract and metabolic disorders.

"Essentuki No. 4" - medicinal table water with a mild salty taste of medium mineralization. Water "Essentuki No. 17" has a rich salty taste and a high degree of mineralization, it has a powerful prophylactic and therapeutic effect.

The Essentuki look is recognizable and familiar. The new modern packaging format has retained its recognizable features: the traditional combination of green, white and bronze colors, as well as its unique symbol - a mountain with a soaring eagle. The real "Essentuki No. 4" and "Essentuki No. 17" are easily recognizable by the unique logo symbol with the image of mountains and a soaring eagle, the name "Essentuki" in conjunction with the numbers and the inscription: "Essentuki field".

Real mineral water "Essentuki No. 4" and "Essentuki No. 17" are bottled only by the "Holding Aqua" group of companies and are extracted only at the Essentuki field from the wells specified in GOST and in certificates of the Designation of Origin of Goods (NMPT). This deposit is located near the town of the same name on the territory of the ecological resort region Caucasian Mineral Waters at an altitude of 640 m above sea level.

In 2021, the brand celebrates its anniversary - 150 years since the beginning of bottling of the legendary Essentuki water.