How To Use Hashtags On Instagram To Increase Your Audience?

Social media has reached a level where marketers are making impressive use of the platforms to grow the businesses. There was a time when the famous social media platforms were used to socialize and build contacts. Things have changed a lot. Like Facebook and LinkedIn, Instagram is also offering great solutions to business promotion. And when it comes to hashtags on Instagram, it takes the marketers to a whole new world.

Did you know why hashtags on Instagram are important to grow your business? Hashtags are one of the reasons that increase up to 13% of engagement on average. It helps you to reach to the target audience that has not explored your account yet.

Instagram hashtags are beyond marketing strategies. Once you know the importance and its right use, there will be an increase in the followers and overall engagement.

Are you all set to go more in the depth of the strategy? Here is a list of the best practices of using hashtags on Instagram. Know these now and improve your Instagram marketing.

4 Best Practices To Use Hashtags On Instagram

1. Industry-specific hashtags

Instagram is an extensive platform. From personal favorites to consumer niches, you will find almost every content in just a few taps. This is how Instagram fulfils user needs and their satisfaction.

But, effective content includes the hashtags, which are more relevant to the customer search. It means you have to focus on the customer language more than a professional tone. Please do not confuse your target audience while they land on the business account.

Use industry-specific hashtags on Instagram so that you can lie in the relevant search results. Also, you can discover more similar hashtags to get an idea which ones to include. Make sure the related hashtags may get you more engagement rather than inappropriate ones.

2. Product-specific hashtags

Now comes the hashtags that define your products and niche. When posting visual content on Instagram, make sure you are letting the followers know about the image. At times, it becomes difficult for the viewers to comprehend the image, and they scroll down.

To avoid taking away the crowd’s interest in your account, use the hashtags on Instagram that simplifies your image. The target audience often searches for a specific product. If you have that hashtag in the content, you will definitely pop in their search results.

Furthermore, a product-specific hashtag can be broken down into more hashtags. For instance, if you are selling office supplies on the China B2B marketplace, then include a range of products in your hashtag list on Instagram. It can be either office chairs, round tables, office lights, or office desks, etc.

3. Most-liked hashtags

How do you feel when you search for chocolate cakes and find birthday décor items in Instagram search results? You get to see more ideas to make a memorable event. Ultimately, you will reach out to the businesses that offer exciting birthday packages.

Does it make any sense? Instead of landing on the relevant page, you are reaching out to other accounts. You will definitely give them a follow request so that you can get updates and more relevant ideas.

This is how general hashtags on Instagram work.

No matter what you are selling online, you can increase the audience by adding the most-liked hashtags. It will help your business to attract more people from around the world. Such general Instagram hashtags hold a lot of worth. You get more impressions and engagement than before.

4. Reach the maximum count

Do you know the maximum limit of hashtags on Instagram? You can only add a maximum of 30 creative hashtags in your post. And this is the biggest challenge for you to come in the search results.

Since you only have to deal with a limited number of hashtags, don’t panic. Use the ones that you think can get more followers. Sometimes, the hashtags we feel can increase the audience are of no use. This is due to high competition and relevancy.

Avoid spamming and keyword stuffing. This can lead to compromising your content’s performance. Hence, you will have to face more issues to get the appropriate results.

A simple approach is to research first and then include the words that are promising yet effective.

Conclusion

Instagram has simple features but is worth exploring. These not only give you a platform to promote the business but also increase sales. The latter factor is what we all need in our business. But, it is only possible if you effectively use the platform. Hashtags are a game-changer for any business on Instagram. If you know how to use it, your business will notice an increase in the audience.

Take a deep breath and start all over again. You can improve your marketing strategy on Instagram, like never before.