Spotlight is a new feature that allows users an opportunity to earn real money by creating video content. Snapchat launched Spotlight in November 2020. With this release, Snap Inc. encourages creators to compete for a share of the $1 million daily giveaway for the best performing videos.
According to the developers, Spotlight hopes to significantly change the way users view content on Snapchat.
"Spotlight is the easiest way to discover the world of Snapchat in one place and see perspectives from across our community. It shines a light on the most entertaining Snaps, no matter who created them."
Unlike other social media platforms, to earn the prize amount, creators do not have to gather a large number of followers. Instead, the AI run algorithm will determine what to show based on the number of views.
If a video is shared repeatedly, this becomes a sign of its potential to go viral. Afterward, the algorithm will probably flag it to be distributed more widely.
How to determine who earns a share of the $1 million? The official statement from Snapchat doesn’t disclose the formula:
"Snap chatters have the opportunity to earn if they submit top Snaps. Payment is determined by our proprietary formula, which takes into account various engagement metrics and other factors during each day."
Hence, we know that to get a cut of the daily prize, snap chatters need to provide viral content. This means that a video has to produce thousands of views in a day. Not all content is allowed, and there’s a team of curators assigned to ensure that videos meet the company’s content guidelines.
The formula is identical to that of TikTok, as Snap managers probably realized how content creators had little opportunity to increase their audience on their app. There was a stream of valuable content generated by Snapchat that was going viral on other platforms.
When TikTok was launched in the international market in September 2017, it disrupted the video-sharing social networking market. In 2021, Snap Inc has to find ways to reinvent itself to face the Chinese tycoon’s challenge.
An introductory tutorial to Spotlight
This tutorial outlines the full official guide available here.
Start exploring by swiping up and down to move between content. 👆👇
See something you like? Tap the ❤️ to see more similar content! Your Favorites will only be visible to you.
You can view your Favorites from the past 30 days by going to your Profile and tapping ‘My Spotlight Favorites.’
How to submit a Snap to Spotlight 🔦
- Create a Snap 📸
- Select ‘Spotlight’ at the top of the ‘Send To’ screen ☑️
- Tap the button to submit!
Save or Delete a Snap From Spotlight ❌
To delete or save a Snap you posted to Spotlight
- Tap ⚙️ in your Profile to open Settings
- Tap ‘Spotlight & Snap Map’ to view the Snaps 👀
- Tap to save the Snap to Memories
- Or tap 🗑 to delete the Snap
Snaps from your Camera Roll are allowed but must follow these specifications:
- Vertical video
- Aspect ratio of at least 3:4
- Minimum horizontal resolution of 640 px
- Content should fill the full-frame (no letterboxing)
Note: Please refer to the official guidelines to learn about what makes a Snap eligible for Spotlight.
Spotlight developers have noted how the feature is rolling out slowly and may not be available to you just yet. The current eligible countries are Australia, Canada, Denmark, France, Germany, Ireland, New Zealand, Norway, Sweden, United Kingdom, and the United States.
Snapchat was launched on 8 July 2011, and it’s noteworthy how the company had to reinvent something they created. This serves to show how social media is a speeding rollercoaster.
Snap Inc. has benefited significantly from the COVID-19 pandemic. The company reported a loss of $113 million in the fourth quarter of 2020. The amount represented a 53% retraction compared to the same quarter of 2019 when it lost $240.7 million.
Now Snapchat joins the fight between TikTok and Instagram Reels, taking a big swing forward with the $1 million daily giveaway to creators.
Even if you aren’t a Snapchat ninja, don’t miss the chance to start a money-making business right now, as Spotlight doesn’t even require a following to grant you a quick buck. You only need creativity!
“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” — Edward de Bono
Thanks for reading this article. Please feel free to come back at any time and pick up another thread from my Vocal book of content. Till next time, cheers.