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How to Decide Which YouTube Videos to Make and What to Avoid

So you’ve decided to start creating YouTube videos as a way to promote your business and reach new customers. But where do you begin? There are so many different types of videos you could make: How-to videos, unboxing videos, product reviews, vlogs, etc. So which one should you make? There are so many potential video topics that it can seem a little overwhelming. You might be wondering which ones would help your business and not just in the short term but also long-term. When starting out with any new marketing strategy, it’s natural to have a lot of questions about what the best options are for your particular situation and brand. Luckily, there are plenty of good resources out there with advice on how to create YouTube videos that will really benefit your company in the long run. These tips will help you decide which type of videos you should make and whether or not any other kinds would be beneficial as well.

By Adrian LopezPublished about a year ago 4 min read
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How to Decide Which YouTube Videos to Make and What to Avoid
Photo by Hello I'm Nik on Unsplash

Ask Your Audience

Before you jump into making different types of YouTube videos, you should find out which ones your audience would like to see. You’ve already identified the problems your customers are facing and how your products solve those problems. Now you can extend the conversation to include your customers and find out what they most want to see from your brand. To find out what type of YouTube videos your audience wants to see, there are a few different methods you can use: Ask in your email autoresponders Ask in your social media channels Host a poll or survey on your website Use Google surveys

See why people is starting to use this program to instantly get new video ideas and create successful channels that generate up to $500 ad revenue per day! (Click here to watch video)

Product Reviews

One of the most common types of YouTube videos is the product review. These videos are especially helpful for eCommerce businesses that sell physical products. You can use a product review to highlight the strengths of your products and convince potential customers to buy them. You can also add a link to your website at the end of the video so viewers can easily purchase the product. Product reviews are especially useful if you have an expensive product that people might not be willing to buy without first seeing it in action. One thing to keep in mind with product reviews is that they should focus more on the product itself than on you. You want to give the product a fair chance to shine and show how it can benefit customers’ lives. This will help you avoid sounding self-promotional and let the product do the talking.

How-To Videos

How-to videos are videos that teach your viewers how to do something. These could be how-to maintenance videos, how-to fix a common problem, or how-to install a product. How-to videos are especially effective if your customers are facing a problem that can be solved with a certain action. For example, lots of people get stuck trying to install a certain type of laptop. You could make a video that shows the best ways to solve this problem and make sure it gets seen by those people who are looking for the solution. Keep in mind that you don’t have to make how-to videos about your products. You can also make how-to videos about topics that are relevant to your industry or your customers’ interests. This can be really useful if you want to start building a strong online community from the start.

Unboxing Videos

Unboxing videos are exactly what they sound like: They’re videos of you unboxing products and reviewing them. Unboxing videos are often used to review subscription boxes or to show off new products that have just been released. If you’re giving away products as prizes or running any types of crowdfunding campaigns, unboxing videos can also be a great way to showcase the products you’re giving away. Unboxing videos are great for building excitement around new products and can help customers feel more connected to the brand. If you’re giving away products as prizes, unboxing videos can also be helpful in letting people know what they’ll be receiving. This allows you to include any necessary legal information about the prizes and prevents any confusion about what people are winning.

Vlogs

Vlogging is a type of video blogging where you talk about various topics in a conversational way. Vlogging can be a really effective way to build a strong connection with your audience and show them your personality. This connection can make customers more likely to buy from you and help them trust your brand. Vlogging is also a great way to build an online community where your viewers can interact with each other and with your videos. This can be a really effective way to expand your reach and get your videos in front of a wider audience. Vlogs are great for product reviews, behind-the-scenes looks at your business, and more casual discussions with your audience. If you think vlogging is the right type of YouTube content for your brand, you can always mix in other types of videos from time to time. This will keep your channel from getting stale and make it easier for your viewers to find the videos they’re looking for.

Bottom line

There are many different types of videos you can make for YouTube. While some will benefit your business more than others, almost all types can be helpful to your business in some way. It’s also important to remember that different types of videos will appeal to different types of customers. By making different types of videos, you can reach a wider audience and make more sales. You’ll want to make sure you find out which types of videos your audience wants to see before you jump into making videos. This will help you avoid wasting time and effort on videos that your audience won’t respond to. When you know which types of videos you should make, you can start building an audience for your channel and reaching new customers.

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Adrian Lopez

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