How to Add Swipe-up Links to Instagram Stories

Today, we are busy with some social media that are fun for us but some of them can be used for the promotion of business.

Some social media can increase your customers or followers by sharing links to your site.

Social media marketing is a way of promoting products or services by using websites and social media apps or platforms.

Instagram has a big role in social media marketing. Instagram marketing is a type of social media marketing where you can use the Instagram platform to promote your business.

Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing (SMM services and management) is becoming more popular for both practitioners and researchers. you need to use such a tremendous business strategy.

Instagram marketing is one of the most effective marketing strategies that’s trending nowadays. As we know, Instagram is one of the topmost used social media with over 1 billion users.

If we look at these from the marketing side this is a sea full of uncaught fishes. These people are potential customers. Most of these users are young. If we do our research properly and plan our company’s marketing, we can get customers.

This is not something that should be ignored and this is because, for one, Instagram is a resource and cost-friendly marketing strategy. A company spends a lot less compared to other marketing strategies.

The Instagram swipe-up feature is a simple, engaging way to drive traffic from the Instagram platform.

In this article, we are going to see what Instagram swipe-up links feature is, the steps on how to add links to stories, and the requirements to be able to set a swipe-up link.

• Instagram Swipe-up Feature

Instagram Swipe-up feature provides a link that is clickable and attached to users’ posts on their stories.

On the Instagram app, there will be a Swipe Up feature which is available to users with more than 10,000 followers, and those users are allowed to add a link that their followers can click to link and get by swiping up while watching their stories.

This is a big deal on a platform where you’re limited to a single clickable link in your Instagram bio.

Users can access the swipe-up feature right from Instagram Stories instead of going to the bio screen to click a link that promotes specific products, content, or signup pages, and if you want you can change the link from story to story.

What are the Requirements to Use an Instagram Swipe-up Feature?

It is well known that several social media platforms have a variety of premium features not easily accessible to every user. To that effect, if any user wishes to access those features, they are required to buy premium features or they need to fulfill its eligibility criteria.

On the Instagram platform, no need to purchase the swipe-up feature. you can use the swipe-up feature by fulfilling the following eligibility criteria

Official Instagram account

This account gives you a badge that is designed to make your account real so that customers or users can follow your Instagram account without any hesitation.

For this official account, you need to get verified.

Here you have some steps to get your account verified

1. Go to your profile and click the hamburger icon in the top right corner
2. Go to setting and click account
3. Tap Request verification and Fill the Application form
4. legal full name
5. working name (if applicable)
6. Choose your sector or industry (for example blogger, sports, news/media, business organization, etc.)
7. You have to upload a photograph of your official government ID. For businesses, your articles of incorporation, a utility bill, or tax filings will do. for people, that might be a passport or any other ID proof
8. Finally, click send

• Instagram business account or creator account

You need to switch your account to a professional Instagram account that is helpful to access Instagram insights and promote your business.

Here we have some steps, how to switch the account to professional Instagram accounts

1. Go to your profile and click on Menu within the upper right corner.
2. Click Settings.
3. For some accounts, the Switch to Professional Account option is going to be listed directly under Settings.
4. Click Account.
5. Click Switch to Professional Account.
6. Click Continue.
7. Choose a Category for your business and tap Done.
8. Click alright to confirm.
9. Click Business.
10. Click Next.
11. Fill in up-to-date details and tap Next. Or Click Don’t use my contact info to skip this step.
12. If you want, you’ll be able to follow the steps to attach your business account to a Facebook Page related to your business. This step is optional and can make it easier to use all of the features available for businesses across the Facebook family of apps. At now, only 1 Facebook Page is connected to your business account.
13. Click X on the highest right corner to go back to your profile.

• Get more than 10000 followers or Instagram users

Having more followers can grow your business sector. Getting 10k Instagram users is not easy as we think but once you get it, Instagram gives you a tangible benefit.

Your profile will be visited by followers of your followers after you have accumulated a big amount of followers, you become more noticeable. This may facilitate your getting more people to follow you.

Once you have fulfilled the above eligibility criteria you are welcome to use the swipe-up link feature of Instagram.

But what if you do not meet those requirements? You do not have to worry, we will show you a few tricks!

If your Instagram account is being verified then let us look at how to add swipe-up links to your brand stories.

Adding a swipe-up link to your stories for a verified Instagram account

It is super easy to add a swipe-up link to your stories once you get a verified account or 10k followers.

In the bellow article we are going to show you each step in detail and follow this step by step guide:

1. Select or choose your brand photo or videos for your story
2. Press the link icon at the top of the platform
3. Click the URL option
4. Add the URL of what you would like to link
5. Share with your followers and customers

Step 1: Take a photo or video

This is super easier that everyone can do it. Once you are logged in to your Instagram account then go to your Instagram story by tapping the camera icon or uploading a photo from your camera roll.

Instagram has lovely effects to edit your photo or video. Before you are going to the next step, play with some effects to have a good look at your story.

Step 2: Tap the link icon at the top of the platform

After taking and editing the photo or video, now we are ready to add a swipe-up link on the Instagram story.

Usually, Link icons are expressed by chain symbols, since a chain is used to link things.

Look at the top of your screen there is a chain icon, that is a link icon and Tap the icon.

In this step, if your account is not verified you will not see the chain icon.

Step 3: Click the URL option

After you tap the chain icon you are presented with a new page with a title more option. On this page, you will see two options with the name IGTV and URL. then tap the URL option.

Here you need to remember that you will not see the URL option unless your account is verified.

Step 4: Add the URL link

After you select the URL option, you will be prompted to add the link you would like to share to your story.

The link that you are going to add has two functions which could be a call to action on your website’s homepage or to a landing page you would like to market.

If you’re working with a business partner on branded content, you’ll be able to also tag them within the post and permit them to look at metrics/ promote!

When you add your clickable link, make sure to click the Preview button to make sure the link works before you publish!

Step 5: share your story with the world!

Finally, it’s time to share your story with your followers.

Now that your Instagram swipe-up link is in situ, it’s time to share your story with the world!

The moment you click Send to Stories, your followers will see an arrow and a “See More” prompt at the bottom side of your Story.

Remember that Stories only last for twenty-four hours, so if you would like to urge more mileage out of your linked post, reserve it to your Story Highlights!

Adding a swipe-up link to your story for an unverified Instagram account

Beginner Instagram users may face a problem with the swipe-up Instagram feature, it’s hard to get 10k followers. It might take a year.

In the following article, we are going to show you a few tricky steps on how to add a swipe-up link without having 10k followers on your account.

Let’s take a look!

Step 1: Add the link in your profile link in bio

This step can take only a few seconds and can be done on your account bio. It’s quite an easy task.

Step 2: Take a video or photo for your story

On smartphones, you can simply record a video or take a photo by using the camera app.

Remember that the length of the video that you are going to post should be at least 60 seconds long up to 15 minutes since you are going to use IGTV.

Step 3: Add a text overlay prompting users to go to your Instagram profile

Step 4: Use the @mention sticker to tag yourself

Step 5: Share your story with the world

While this adds one tiny additional step for your users, tagging yourself in your Story gives them a one-click method for visiting your page and finding that precious link on your profile.

Without this tag, they’d back out of your Stories, search your name, and head to your profile to search out it — and who knows if they’d lose interest along the way.

You can also add links to IGTV videos together with your Instagram Story — just click the link icon! And if you’ve got Instagram Shops founded, you’ll link products in your Instagram Story — 10,000 followers not required!

Another handy trick is to use DMs to share links directly with interested viewers! Here are some ideas:

Conclusion:

Instagram is incredibly popular and has become one of the social media that dominated the world. It’s the go-to place for image sharing, with over 850 million monthly users.

Now you know how to add a swipe-up link that has an essential strategy for Instagram marketing. Once you have got many followers, you do not have to stop engaging, liking posts, writing comments, and sending a message to build your relationship strong with your customer.

Instagram can help you by providing an amazing feature for helping your followers go from knowing who you are to liking your brand and then trusting you without hesitation to become a customer.

Source: https://faidepro.medium.com/how-to-add-swipe-up-links-to-instagram-stories-2048185c9a6c