Gen Alpha

Generation Alpha, term used to describe the generation of people born (or who will be born) between 2010 and 2025. Some researchers, however, consider slightly different ranges. The term was introduced by Australian social researcher Mark McCrindle in a 2008 report on the subject. Generation Alpha is often linked with the millennial generation (also called Generation Y), as most members of Generation Alpha have millennial parents, and they are sometimes called “mini millennials.” Following Generations X, Y, and Z, Generation Alpha is the first generation to be named with a Greek alphabet letter instead of a letter from the Latin alphabet.

Simply put, Generation Alpha are defined as those born from 2010-2025. More than 2.8 million are born globally every week. When they have all been born (2025) they will number almost 2 billion – the largest generation in the history of the world.Named after alpha, the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century and the third millennium. Members of Generation Alpha are mostly children of millennials.

Generation Alpha has been born at a time of falling fertility rates across much of the world,[ and experienced the effects of the COVID-19 pandemic as young children. For those with access, children's entertainment has been increasingly dominated by electronic technology, social networks, and streaming services, with interest in traditional television concurrently falling. Changes in the use of technology in classrooms and other aspects of life have had a significant effect on how this generation has experienced early learning compared to previous generations. Studies have suggested that allergies, obesity and health problems related to screen time became increasingly prevalent in the late 2010s.

Generation Alpha is the demographic cohort succeeding Generation Z. Scientists and popular media use the early 2010s as starting birth years and the early-to-mid 2020s as ending birth years.

Generation Alpha can be difficult to describe demographically because they are still being born. They will likely be a very large segment of the population. The quick population growth of the baby boom years led to the millennial generation (whose members were born between 1981 and 1996) also being very populous, as they are mostly children of baby boomers (who were born between 1946 and 1964). This trend continues with Generation Alpha, who are largely the children of millennials (along with younger members of Generation X [who were born between 1965 and 1980]). Globally, it is estimated that more than 2.8 million members of Generation Alpha are being born each week, and by 2025 they are expected to number more than 2 billion.

Because members of Generation Alpha are still children, they are under the influence of their parents, who are typically millennials. Millennials’ habitual use of social media, including to share photographs, videos, or stories of their children, means that much of Generation Alpha will be online from birth. They are the first generation to experience remote classrooms, tablet computers, and ubiquitous streaming services from early childhood. They will also likely be affected by the emerging use of artificial intelligence (AI), both through voice assistants like Siri or Alexa and natural language processing tools like ChatGPT.

The behaviours, attitudes, and habits of Generation Alpha will likely be affected more than those of any other generation by the COVID-19 pandemic. Some researchers have referred to Generation Alpha as “Gen C” or “Generation COVID” because they will be the first generation to grow up largely or entirely in a world touched by the COVID-19 pandemic and the response to it. The pandemic accelerated existing trends in technology affecting Generation Alpha, encouraging more digital communication, particularly in industrialized countries, through the use of video calls, meetings, and remote classroom settings. Generation Alpha has spent more time at home with their parents than they otherwise would have as a result of the COVID-19 pandemic.