8 Tips To Start Your Social Media Career!

For most businesses, social media involvement is a major responsibility. They want to know how to get the most out of Facebook, Twitter, LinkedIn, and other social media platforms in order to grow their brand and market share. This increasing focus frequently necessitates the acquisition of new, specialized people to lead these types of developments.

Because the use of social media as a business tool is still relatively new, employers may have difficulty finding new employees with a proven track record. Some companies, we've discovered, are willing to consider applicants with a generalist marketing experience who have the ability and desire to thrive in a specialized social media function.

If you're a marketer interested in getting involved in this growing industry, check out the top eight suggestions we've gathered from applicants who have been successful in establishing their social media careers.

1. Confirm your career choice

Due to the ever-changing nature of technology, social media positions are frequently autonomous, unstructured, and fluid. A career in social media may not be the greatest choice for you if you're looking for a solid work with no shocks.

2. Get an awareness

Investigate all of the popular and specialized social media platforms, and master at least 4-5 of them. Find out what additional programs and applications you might be able to use to expand your skill set (a basic knowledge of HTML, how to work with a CMS for example). Familiarize oneself with the industry's terminologies and jargon as well.

3. Educate yourself

Formal qualifications and professional exposure needn’t be a full time affair. There are several short courses offered by organisations like the IDM. Attending conferences dedicated to social media can be a great learning experience, and opportunities for networking too. If you’re able to shadow a social media expert, it’ll also give you good insight into the day-to-day remit of the role.

4. Learn on the job

Many people who work in social media have previously worked in similar professions. See where you may get involved in social media projects in other areas of your department if you already have a marketing, journalism, or advertising concentration (to name a few).

5. Demonstrate your passion

Those that excel in this new field have a genuine belief in new communication channels, technologies, and working methods. Make sure you're a personal advocate for the value that social media can provide to a company, whether it's a small, family-owned business or a multibillion-dollar corporation.

6. Build your personal brand

You may already be a member of some of the more popular networking sites, but now is the time to put them to work for you. Instead of posting shady photos and stories about your weekend getaway, show off your knowledge by providing valuable material that attracts followers and admirers.

7. Grow your network

What better way to strengthen existing bonds and broaden your network than to connect online? Make sure that when someone looks at your profile, they see that you're connected to industry experts and people who know what they're talking about. Not only can their knowledge add to your increasing skill set, but being well-connected in the social media sphere is a distinct benefit. Various websites make it easier to manage these relationships, but you should also attend events and seminars to get noticed.

8. Offer your skills for free

The most valuable way to demonstrate your skill is to put all of the theory into practice. Offer a complimentary social media analysis to a few of SMEs in your industry/region if you're just starting out. Get engaged with friends' (or your own) enterprises when you can, and keep track of the actions you took to attain success. If you already work in a large marketing department, offer your expertise and time to any ongoing internal social media projects.

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