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5 Ways to Make Your Logo Stand Out from the Rest

Take some helpful tips to make sure your logo is head and shoulders above your competitors.

By McKenzie JonesPublished 2 years ago 3 min read
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1. Be Dynamic

How many times have your eyes skimmed over advertisements without taking a second glance? Whether you are passing a billboard, scanning a newspaper, or walking into a industrial complex, a company logo should snag your attention. Presentation matters. Play with color, fonts, and the size of your logo to enhance it. A heart, star, rainbow, moon, or star are only a few examples. Consider including additional graphics that symbolize your business, such as a simple shape. Work with a professional if you aren't confident in doing it yourself. It will be worth the investment.

2. Consider Who You are Targeting with Your Business

You should have a clear picture of who will be most interested in what your company has to offer. Be specific instead of going with a philosophy that there is something for everyone. You need to know your niche and sell your company so well that people choose you over the rest. A marketing analysis and research into demographics will help you to target all the details you need to know about your audience. Once you know who will be buying your products or investing in your services, think about what will relate to your consumers. Your logo should connect with the people who are going to walk through your door, dial your number, or click your online site.

3. Don't Get Too Complicated

Your logo shouldn't be too busy. Otherwise, you could turn off potential customers because it is confusing. Think of some of the biggest businesses in the country, such as fast food chains and department stores. They may choose bold or unique fonts that are simple. Take into consideration that some of your consumers may be color blind. Figure out which color combinations will work well for anyone. Picture what your logo will look like in life-size locations and when you are ordering paper products with an embossed logo. You want a design that is captivating without being over the top.

Choose a Logo that Makes You Feel in Love

You need to be as passionate about your logo as you are about your business. Your logo is representing you. It should make you burst with pride and lift your heart every time it catches your eye. You might begin by dabbling with apps that can help you to design a logo. If you have any reservations with your initial design, go back to the drawing board. It doesn't matter if you are doing this by yourself or enlisting the aid of an expert. Don't accept anything less than a logo that is amazing as your company.

5. Consistency is Key

Once you have a logo that makes you happy, stick with it for the long haul. If you ever tweak it, it should only be in minor ways. Your logo should make a splash on everything that makes a statement for your company. It should be on your uniforms, your company vehicles, your location, and any advertisements. You should invest in letterhead, envelopes, labels, and a stamper with your unique logo. Consider ordering company thank you notes, memo pads, and cards for various occasions that include your logo. Your logo is going to be on any packaging supplies you order as well. You're going to see your logo so often that it will be in your dreams.

Your logo needs to shout out to the world that your company has arrived. While it doesn't need to be flamboyant, it does need to be different from all the rest. You don't want people to breeze past your company's name. Make it stop them in their tracks when they see it. Give them a logo that will drum up interest in the services or product you believe in.

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