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Without data you’re just another person with an opinion

by DATA sculptor 7 months ago in list
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6 steps to make your voice heard

If you want to be heard in the digital world, then you need to ‘establish your online presence.’

The internet is overwhelming with information that seems like it’s screaming for our attention every second of the day. With so many opinions and points of view floating around, we can sometimes feel like our own beliefs are not important or valid. It becomes easy to feel disconnected from others who don't share our opinions because they are few and far between on social media feeds, but this would be a mistake-- everyone has an opinion! The best way to find people who might share your interests is by finding communities where similar views exist - one that will provide enough backing for what you have to say!

This is how you can start.

Act 1: Understand the significance of your opinion

Act 2: Know your readership

Act 3: Know your aim

Act 4: Gain a following,

Act 5: Information // data

Act 6: End // Conclusion

Act 1: Understand the significance of your opinion

Explain that your online persona is the digital version of yourself and is accessible to the greater public via online distribution channels. “It’s not the full picture of who you are, but it represents how you’re perceived by others and how you wish to represent yourself. As the legendary engineer W. Edwards Deming put it, “Without data, you’re just another person with an opinion.

Without insight into data, people make decisions based on instinct, speculation, or prevalent theory. People are attracted to people who point out problems and share solutions to them.

Your opinion is important — but it isn’t yours alone. If you want to make a difference in the world — or in a community, for that matter — you need to have your voice heard. That doesn’t mean shouting louder than the next person; it means getting your message out there in a reasonable, logical way. This is where you need those three things mentioned at the start of this article: data, insight and knowledge..

Act 2: Know your readership

The best way to ensure your message is heard is to make sure the right people are listening. Define your readership. Who are they?

You need to understand your readership. In order to do so, you need some sort of insight into the data of your readership. The best way to gain insight into this data is to collect it. If that is possible, then great; but be aware that this may take time. The best method (in my opinion) is by observing what people are already doing and then using that as a guide when conducting other research around the new issues you’ve created or the events you wish to comment on.

Act 3: Know your aim

Know your aim (your mission statement)Explain what you’re trying to accomplish with your online persona (why do you feel so passionate about this topic?).Once you’ve figured this out, be sure to clearly establish a set of values from which you can base all of your opinions off of.

You understand the readership, and you have some insight into the data, but you need to know where you wish to go with it. One of the important things that I would point out here is that you must have a plan. It isn’t a plan by itself, but a plan written down for your own benefit as well as your readers’. Your aim will be much more effective if it is achieved through research than if it is achieved through instinct or guesswork which could lead to failure or confusion.

Act 4: Gain a following,

The next step is to gain a following. Some people do this through using Twitter, but I would recommend something like LinkedIn instead. Using a platform such as LinkedIn to build up your following will give you more access to the data a lot of people have in their profiles — it will help you better understand people’s personalities.

This is one of the most important and interesting aspects of having an online presence. Your following will grow over time as you continue to share your opinions with others and you will eventually be able to put out more content than you ever could have accomplished through other methods like direct mail or newspapers.

In order for your following to grow, you have to provide people with content that is worthy of sharing.

There are also some great tools available that can help you with this process (such as HootSuite and Buffer), but to be honest there isn’t really any need for those tools as long as you keep track of what you’re doing on your own with Excel spreadsheets or in Trello boards.

Act 5: Information / data

This is your ammunition. The information you collect throughout the process must be documented and then passed on to others to share.Gather as much information as you possibly can from each business that has an online presence. This is called “shopping the site.”

Having a following does not necessarily mean you will be able to use their data in any meaningful way, though. You still need to know what you’re doing with the data you’re collecting. This means you need to be able to understand it and analyse it properly. It also means learning how to present this data in an appropriate manner.

Without data you’re just another person with an opinion…but if you have data, you’re a DATAscientist, and you have a responsibility to share that data with the rest of the world. the best time is right now // by Datasculptor

Act 6: End / Conclusion

Now that you understand the data better, you can start turning it into something useful. You should be able to find out a lot of information about the people who follow you and their interests — not just what news they like, but how they behave. You can then use this information as an insight into how your readership works and how they think — under these conditions, they will either believe or disbelieve what you have to say.

Thank you so much for taking the time to read my story. I hope you find it as inspiring, and if you have any questions, please don’t hesitate to reach out to me at Linkedin

P.S. If you enjoyed this story, please share it with your friends on Facebook, Twitter, Instagram, or any other social media of your choice. It would mean a lot to me if you could do that. Thank you for reading, and have a great day!

All images created by the author.

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3D Machine Learning generated model on sketchfab


About the author

DATA sculptor

teaching machines to sculpt

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