Will a Business's Online Presence Still be Important After the Pandemic?

Without a doubt! 

A digital presence will always be the most critical factor in modern business operations, as consumers will always mainly be online. In fact, as an award-winning digital marketing agency, we expect digital presences to expand in 2021!

The Digital Sphere is unpredictable in any good year, but as the landscape of online advertising has shifted based on the unforeseen challenges proposed by the COVID-19 pandemic, which saw customers avoiding physical stores altogether and making most of their purchases online.

But the unpredictability continued in the first few months of 2021, as we saw a potential Google departure from the Australian market and Facebook totally removing news content from their social media platform.

The industry predicts that Google will no longer be the most important player when it comes to digital marketing  - businesses should start to consider Microsoft marketing!

In fact, Google left the Chinese market in 2010, so who knows - Google could leave any country in the world at any time they wanted. They do not even need to give notice! What is for sure is that if Google leaves any market, the search volume from consumers will not disappear, but users will find another platform to search on.

So, what is the next biggest search platform after Google? BING!

Although certainly, no one can for sure that Bing would gain all of Google's current market share, as there are a lot of other search engines which each have their own benefits like the environmentally-focused Ecosia or the privacy-focused DuckDuckGo. Even for professional digital marketers, the digital marketing sphere would be more unpredictable and complex to navigate. However, it makes the most sense that users will prefer the default browser on their computer, which again points to Bing as the biggest player.

Even as most people currently have campaigns running on Google, there is no need to panic, as campaigns can be imported into the Microsoft Advertising Platform. Microsoft will then display the pay-per-click campaigns across Bing, Yahoo, MSN, DuckDuckGo and more.

Businesses should be ready to invest some advertising budget into the Microsoft Network. Trialling this form of advertising is beneficial because it tests the waters and sees the opportunities, but companies will get an edge over their competitors.

Following the most unpredictable year in history, anything can happen in 2021, so business owners and professional marketers alike should be prepared for any possible outcome.

Should companies keep up with physical and offline marketing?

While traditional marketing is primarily related to print media, television advertising, and physical marketing, Digital Marketing is the modern form…

Digital Marketing Services exclusively encompasses advertising on digital platforms, electronic devices and the internet; this includes email, social media, search engines and mobile. As marketers, our job is to connect ideal consumers to your brand, and in today's fast-paced and digitalised society, all consumers are online.

So, all advertising should target digital platforms to get noticed by the most significant number of consumers. In fact, Digital Marketing Services generates leads three times more and cost 62% less than traditional marketing. Digital Marketing Services reach a greater audience with less money, allowing your target audience to continuously connect with you through various Digital Marketing channels.

At the core, Digital Marketing Services attracts, engages, and retains clients through creative and informative content, which is easily accessible to ideal consumers in relatively cost-effective ways. Some examples of Digital Marketing Services include Search Engine Optimisation, Pay-Per-Click Marketing, Social Media Marketing, Email Marketing and Programmatic Advertising.

In today's market, a solid online presence is absolutely necessary.

Unlike traditional marketing, Digital Marketing Services are much more targeted, measurable and interactive forms of marketing. Technological advancements have made Digital Advertising Campaigns more efficient to measure, providing much more accurate reporting and tracking with comprehensive data analysis.

An experienced Digital Marketing Agency, we provide accurate campaign reporting, which shows what types of users are engaging and their behaviour towards a Digital Marketing Campaign. With such high-quality reporting, potential opportunities can be highlighted, allowing for easier optimisation of future campaign results.

For example, it is possible to target a very specific audience when running a digital campaign, such as women aged 20–40. With more precise audience targeting, your campaigns will produce better engagement and results, allowing your ideal customers to see your products faster than ever.