Why will Usage of Patient Engagement Solutions Surge in U.S. in Future?

The ballooning usage of mobile health solutions is pushing up the requirement for healthcare apps. Moreover, these solutions are fueling the surging adoption of e-prescriptions and electronic health records (EHR), that use cloud for storing health data. Because of this reason, the growing usage of mobile health solutions is positively impacting the demand for cloud-based patient engagement solutions in North America. As per a study conducted by the Pew Research Center, around 77% of Americans are smartphone users. 

Furthermore, the study found that a majority of smartphone users in the U.S. used various mobile health applications in 2017. These users included both patients and healthcare professionals. The growing usage of smartphones and the increasing penetration of 3G and 4G networks are augmenting the applications of mobile platforms, thereby boosting the popularity of patient engagement solutions in North America. The other major factor propelling the demand for these solutions in this region is the surging geriatric population. 

The increasing population of geriatric people is pushing up the requirement for technologically advanced healthcare and medical solutions, on account of the fact that the geriatric people are highly vulnerable to various chronic diseases and are usually not able to travel frequently for medical treatment. Cloud-based patient engagement solutions are allowing them to seek healthcare and remain connected with medical practitioners at all times without physically traveling to the healthcare facilities.  

As per the 2017 World Aging Population report produced by the United Nations Department of Economic and Social Affairs (UNDESA), the population of people in the age bracket- 60 years or above in the U.S. was 69.7 million in 2017. Moreover, as per the report, this number is predicted to increase to 108.4 million by 2050. This will massively boost the demand for patient engagement solutions in the country in the coming years.  

Web-based, cloud-based, and on-premises are the main three types of methods via which the patient engagement solutions are deployed in the region. Out of these, the usage of web-based delivery mode is predicted to be the highest in the forthcoming years. This would be because the web-based delivery mode can be easily accessed both offline and online, unlike the cloud-based one, which requires the availability of high-speed internet for access. 

The North American patient engagement solutions market recorded the highest growth in the U.S. in the years gone by and this trend is predicted to continue in the upcoming years as well. The rapid market advancement in the country will be driven by the existence of advanced and well-established healthcare infrastructure, the increasing presence of numerous healthcare IT solution providing organizations, and the growing incidence of chronic diseases in the country.  

Amongst the patient engagement hardware, software, and services, the demand for patient engagement services is predicted to rise rapidly in North America in the coming years. This will be because of the implementation of government initiatives aimed at supporting the deployment of patient engagement solutions in the region. These solutions are used by providers, payers, and individuals in the region. Out of these, providers are currently the largest users of these solutions, primarily because of the surging number of patients suffering from chronic diseases, which is leading to a sharp rise in the number of patients visiting healthcare facilities.

In North America, the demand for patient engagement solutions is predicted to surge sharply in Canada in the upcoming years. This will be because of the growing incidence of non-communicable diseases and the increasing enactment of government initiatives aimed at promoting the adoption of these solutions in order to reduce the prevalence of various illnesses in the country. Furthermore, the mushrooming usage of healthcare information technology (HIT) is also boosting the demand for patient engagement solutions in the country.

Thus, it can be said with full surety that the demand for patient engagement solutions will shoot-up in North America in the coming years, primarily due to the rising incidence of various chronic diseases, the increasing population of geriatric people, and the growing usage of mobile health solutions in the region.