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Why online returns are actually a good thing for eCommerce businesses

In this article know about how online returns can be a good thing for ecommerce business.

By vijay kumarPublished about a year ago 5 min read
Why online returns are actually a good thing for eCommerce businesses
Photo by Dan Burton on Unsplash

When customers make a purchase from an online eCommerce store, they often expect to be able to return the product if it does not meet their expectations. While this may seem like a hassle for the business, it can actually be a good thing. In fact, online returns can actually help businesses improve their products and services.

1. eCommerce Returns are inevitable, so it's important to have a process in place that makes them easy for customers

No matter how well a company plans, eCommerce returns are inevitable. Products are damaged in transit, customers change their minds, or the wrong item is ordered. While it's impossible to completely eliminate returns, it is possible to make the process easier for customers.

A good returns policy should be clearly stated on the website, and customers should be able to initiate a return with a few clicks. The return shipping should be free of charge, and the customer should receive a refund within a few days. By making the returns process simple and efficient, companies can minimize the hassle for customers and reduce the number of angry phone calls and negative online reviews.

2. eCommerce Returns can actually be a good thing for eCommerce businesses - they provide valuable feedback and help businesses improve their products and services

While it may seem counterintuitive, eCommerce returns can actually be a good thing for businesses. Returns provide valuable feedback that can help businesses improve their products and services. For example, if a customer is unhappy with a purchase, they may return the item and provide feedback on what they didn’t like.

This information can be used to make changes to the product or service, ensuring that future customers will be more satisfied. In addition, returns can also help to build customer loyalty. While it may be frustrating to have to process a return, customers appreciate businesses that are willing to stand behind their products and ensure that their customers are happy. As a result, eCommerce businesses should view returns as an opportunity to improve their business, rather than a nuisance.

3. eCommerce Returns also help businesses retain customers, which is crucial for online stores

While eCommerce returns can be costly and time-consuming for businesses, they also have several benefits. One of the most important benefits is that they help businesses retain customers. A study by UPS found that nearly a quarter of online shoppers have returned an item they purchased, and of those shoppers, almost half say they are less likely to buy from a store again if they had a bad return experience.

In contrast, 59% of shoppers say they are more likely to buy from a store again if they had a good return experience. This shows that eCommerce returns can actually help businesses build loyalty and keep customers coming back. Given the importance of customer retention, eCommerce returns are an essential part of doing business online.

4. eCommerce Returns can be costly, but there are ways to minimize the impact on your business

Returns are a fact of life for any eCommerce business. No matter how well you forecast inventory or how often you encourage customers to shop early, returns are always going to happen. While returns can be costly, there are ways to minimize the impact on your business. One way to do this is to offer free return shipping. This can entice customers to shop with you knowing that they can easily return items if they need to.

Another way to minimize the impact of returns is to offer store credit instead of a refund. This way, customers can still get the value of their purchase even if they don't end up using the product. Finally, it's important to keep track of which products are being returned most often.

This information can help you make changes to your product mix or pricing in order to reduce the number of returns in the future. By taking these steps, you can minimize the impact that returns have on your business.

5. By providing a great eCommerce returns experience, you can set yourself apart from the competition and build customer loyalty

In today's competitive marketplace, providing a great eCommerce returns experience can be a key differentiator for your business. Customers who have a positive returns experience are more likely to be loyal to your brand and make future purchases. Furthermore, word-of-mouth referrals from satisfied customers can help you attract new business.

There are a few things you can do to ensure a positive returns experience for your customers. First, make sure your return policy is clear and easy to understand. Second, provide multiple return options (e.g., store credit, exchange, refund) so that customers can choose the option that best suits their needs. Third, the process returns quickly and efficiently to minimize any inconvenience for the customer.

Finally, keep communications with the customer updated throughout the process so they know what to expect. By taking these steps, you can provide an exceptional eCommerce returns experience for your customers and build long-term loyalty.


eCommerce businesses should see returns as an opportunity to learn more about their customers and what they want. By understanding why customers are returning products, businesses can work to improve the customer experience and reduce product return rates. Returns also provide valuable feedback that can help businesses fine-tune their marketing strategies and product offerings. What have you found to be the biggest drivers of online eCommerce returns for your business?


About the Creator

vijay kumar

Motivated eCommerce specialist with a proven track record of success in analyzing and improving customer experience.implementing new digital marketing campaigns, and producing original content.

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