Why is Content Marketing Important for Businesses?

Content marketing is a hot buzzword in current marketing circles. In many ways, content marketing is a versatile medium of marketing that can aid all businesses in all industries. It is easy to create, affordable and trustworthy for long-term results.

Content marketing agency in Boston realizes that content marketing is a vital part of digital marketing today. In fact, without proper content, any marketing strategy is like a car without an engine.

Definition of Content

The word content refers to a general term utilized to describe any type of interactive element, video, graphics, text etc., in a website.

Content provides value to a website, enticing people to browse through it in the first place. In case the site is only a parked page without content or a default setting after one buys a domain name, it will not attract any visitors and will not serve anything worthwhile for a business.

However, when one fills the website with information regarding one’s employees, industry, business, and more, this is an opportunity for earning new customers. In case one is an e-commerce business, one can get more customers and sales. In case one is part of a lead-based industry, one can earn customers by attracting website visitors.

These methods help grow one’s business, particularly when one customizes these for one’s target audience. Put briefly; content is the most essential element of one’s website when one wishes to begin digital marketing through a digital marketing agency in Boston MA.

Importance of Content

When the website features good content, it helps attract net users, enabling them to learn from the site and change into new customers. Without content, one will not gain anything from a website since it will not serve any purpose.

Content marketing is important for the following reasons:

Informs Audience

Firstly, content informs net visitors about one’s industry and business. It offers answers to basic questions posed by potential customers. For instance, a bank’s website will feature content as an answer to the question-‘what is a mortgage?’. This aids novice home buyers in understanding what is featured in the process of purchase.

Such content helps customers understand better the situation of one’s future, and it saves time and effort for the bank to answer all new customers who are ready with such questions. Hence, when one creates content that informs one’s audience, one is not simply providing interesting facts- instead, one will help them to make the right decision and save money and time.

This is a win-win situation for all: informed potential clients are likely to convert (buy) because one made an effort to create a page full of informative content. The content one creates does not have a shelf-life; it is online almost eternally without any additional charge. For instance, an article on ‘safety issues of garage doors’ published by garage marketers, will stay valuable several years after publishing as opposed to an article on design trends of garage doors.

Ranking in Google

The biggest search engine in the world is, without a doubt, Google. It handles over 1 trillion queries every year from users around the world. Such stats imply that someone is surely researching on one industry for specific products and services. Creation of content and posting it on one’s website is the best mode to reach such potential customers.

For starters, one will have to conduct research on keywords that will impact one’s audience. After one has built up a list of keywords that will garner qualified traffic to one’s website, one can create content focusing on such keywords and optimize it for Google search or other search engines.

Next, it will be good to include a CTA (Call to Action) at the end of the webpage so as to convert visitors to new leads or customers. For instance, if one is a retailer, CTA’s like ‘add to cart’ or ‘buy now’ will prove to be useful. If one is a lead-based business, useful CTA’s can be ‘contact us’ or ‘get free quote.’

After this, one can submit the web pages individually to Google. This will help Google find one’s website easily and help in indexing and ranking it on SERPs (Search Engine Page Results).

After this stage, one has to wait; this is the tedious aspect of the process of content creation. But one can devote the time to pursuing other tasks like creating new content.

Keeping these facts in mind, one can continually churn out new content to rank high on Google every day. With every new post, one can attract new visitors to one’s website- each of them being a potential customer.

Links from other Websites

Content not only attracts customers but also earns links emerging from other websites. Such links serve as a major factor for SEO ranking, attempted by digital marketing agency in Boston MA. Every link is a vote of confidence in the viewpoint of search engines, and with more links, the website will rank higher in SERPs.

One’s business can target long-tailed keywords which are less competitive, implying that one has an easier time getting on the top of search results. Therefore, based on one’s industry, garnering a few links of high quality may be enough to get one’s site on top of the page of search results for certain keywords.

For other keywords, the process may take a bit longer. Note that one needn’t be the biggest website online in order to succeed, but one will require a few links to stay ahead of the competition. The latter counts a lot in the world of digital marketing.

Content on Social Media

In current times, no matter what kind of business one runs, it is imperative to have social media accounts. Twitter and Facebook are the leaders in the pack, but others like Instagram, Pinterest, LinkedIn, Snapchat, and Tumblr are also important. All such networks of social media can aid in promoting content from one’s website. They help grow one’s brand by exposure of one’s name and earning traffic. One must find the best ones suited for one’s business by creating accounts and testing them.

In sum, these are the major points regarding the importance of content marketing. Every content marketing agency in Boston needs to keep these in mind while creating digital marketing strategies for client businesses.