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Why Influencers Will Create the Next Nike

It hasn’t even been a full month into 2020 and already there has been a huge launch in the influencer world.

By jade darmawangsaPublished 4 years ago 2 min read
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It hasn’t even been a full month into 2020 and already there has been a huge launch in the influencer world. Emma Chamberlain, a teenage YouTuber that has been taking over social media for years now, launched Chamberlain Coffee early this month, and it seems as though there is nothing this girl can’t do.

In 2019, Emma Chamberlain launched a podcast, merch, a clothing line, and has brand deals with Target, Louis Vuitton. She was also featured on the cover of Cosmopolitan as “the most popular girl in the world” towards the end of last year. Emma paved the way for the ‘relatable teen’ community of YouTube and has taken great strides in her career at such a young age.

Now, Emma is not the only example of someone who blew up overnight, there are many other influencers including TikTok personalities such as Charli D’amelio and Alexis French, but in regards to business, Emma is certainly ahead of her competition.

Emma has been the biggest teen influencer for quite some time now, and millions of young fans around the world have followed in her footsteps. From the rise of ‘relatability culture’, to that of “poopy jackets” and scrunchies, Emma has the power to do basically anything, and she’s just one of many influncers who have that ability. Going in to 2020, one thing can be said about the rise of influencers: they will create the next biggest empire.

Here’s why influencers will create the next business empire like Nike:

Nike is and has been one of the largest fitness apparel companies, and has partnered with numerous popular and respectable professional athletes to help promote their brand. In 2019, Nike was valued at $32.4 billion, and it only continues to increase. But how will the world of influencers compare?

1. Influencers can move fast

Influencers are typically their own boss. They don’t need anyone’s permission to launch a product. Unlike influencers who sing to their own tune, most brands don’t have the ability to move fast enough, and with trends coming and going, you need to be able to launch products and collections before you loose “hype”.

2. Marketing is free

Typically with influencers, they already cultivated the audience. Where brands have to spend millions of dollars on marketing, the awareness is already built-in, so unlike brands who do billboards and magazine ads, influencers can direct traffic to their product through an Instagram Story.

3. The person closest to the consumer will win

Emma has a direct connection to her fans, and they almost see themselves in her. This makes her more relatable and engaging, and in turn, her audience is more likely to support Emma than a supermodel because they see Emma as their friend first and foremost.

The Final Verdict

Basic economics is based on supply and demand. Most brands start with supply and then find demand. But the businesses that focus on generating demand first and then supply will succeed.

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About the Creator

jade darmawangsa

digital marketing is my bread and butter

https://www.instagram.com/jadedarmawangsa/

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