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Why data analytics is gradually gaining more preference over traditional business analytics?

by Saajan Sharma about a year ago in industry
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Data analytics is gradually gaining more preference over traditional business analytics

When it comes to increasing the internal and service efficiency of a business, analytics have no other alternatives. The demand for more efficient services started rising after the lockdowns. The economy took a huge blow and the population was stuck at home. In order to survive through these difficult times, businesses and commercial enterprises had to become more dependent on data.

As a result, internal data literacy thoroughly increased and there was an evident lean towards utilizing analytics for making safer and more effective moves. Analytics can not solve the problems of our shattering world economy but it can add the possibility of prediction. Thus preventing unwanted setbacks. Business analytics deals with previous business data, It makes sense of it and delivers prescriptions for action. Data analytics on the other hand deals with a broader spectrum of data, including business data. Data analytics takes into account the climate, culture, and population-related data as well before making predictions. Clearly, the former field of analytics is somewhat narrow and compromises on the overall performance. But business analysts are expected to be good managers which can not be expected from a data analyst. This article will shed light on this particular conflict between two disciplines and try to figure out why data analytics is gaining more popularity over business analytics.

The versatility factor

Data analytics in terms of making predictions are more dependent on big data which obviously includes business data. Even before the onset of any commerce, data analysts can predict the chances of success of a particular venture or product. Data analysts take into account the climate, geographical and cultural data of a region and determine the chances of success. Whereas, business analytics strictly depends on business data for making marketing sales, production, and finance-related predictions.

For instance, a business analyst can suggest new marketing strategies and financial approaches for achieving a better result. But a data analyst can help revamp the product itself in order to optimize it in accordance with customer mentality and requirements.


Business analysts are expected to be better managers than data analysts. And additional skills with data and statistics are important for a business analyst. Due to this elaborate set of skills, a business analyst can demand more in terms of remuneration. Unlike a data analyst, business analysts work for increasing the internal efficiency of processes and operations by making impactful predictions and prescriptions. Because of the role’s greater importance, business analysts must possess a greater degree of at-work experience, something very expensive to achieve. Additionally, data analysts are trained faster and are more useful everywhere else than a business analyst providing a better value hire over a business analyst. Additionally, due to the greater degree of responsibility and power, a mistake on the behalf of s business analyst can prove to be more expensive than in the case of a data analyst

Strategic flexibility

What makes data analytics more suited for flexible decision-making is the use of a wider range of data. It was never easier to target relevant customers for marketing like it is now, due to the blessings of data analytics. Business analytics can help better in revamping the internal of a business or venture along with taking care of overall management. While data analytics ignores the management part completely and concentrates on making sense of a lot of data. With the in-depth application data analytics knowledge has become the new definition of power.

Business analysts must have a holistic approach for making the business operations more efficient thus the possibility of multitasking is already reduced. Data analytics excels in that regard, it manages data and remains undisturbed of other aspects of the business.

Thus a sudden change in any environmental, cultural, or social factor can be dealt with by the utilization of data analytics quickly and more efficiently.

Author’s words

As data analytics continues to boom through arguably the most difficult period of the world economy it is wiser to seek a data analytics certification. The diminished state of major world economies is the reason why the Indian IT industry is gradually being suffocated. In Order to have sustained employment, it is better to be future-ready. The time is perhaps the best right now for taking up studies in data analytics as businesses are realizing the potential of the discipline.

Additionally, It is better to have some kind of work experience before setting out to seek a job. So, A direct recommendation to the enthusiasts will be to look for internships and at work training opportunities in big Indian cities like Hyderabad, Gurgaon, and Bangalore.


About the author

Saajan Sharma

Saajan Sharma likes to read and write actively on upcoming HR trends and how HR is reshaping the business landscape. He likes to help businesses stay informed and up to date with established and emerging technologies like Payroll Software.

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