Why Agencies Must Run Regular SEO Checkups?

SEO checkups form a fundamental part of an SEO campaign.

Why are they considered so important?

It ensures that your client’s site is performing in its optimum way all the time. It helps your agency identify and resolve any potential SEO issues that your client's website may have. The improvements are also tracked over time. Usually, an agency-level SEO checkup is more comprehensive than an SEO review that their client conducts themselves.

In this post, we’ll discuss in more detail the reasons ‌agencies must conduct these regular checkups and how often they should audit their client’s SEO. Let’s begin:

Why Carry Out Regular SEO Checkups?

Regular SEO checkups ensure that your client’s website is showing its best performance. You also ensure there are no potential problems that could possibly hamper their SEO growth.

Remember, the first SEO checkup of your client’s website may rarely pass with flying colors. Hence, your agency can showcase the progress over the passage of time as you work to take care of the technical and content errors across their website.

Things to Keep In Mind During The Checkup

Take a look at the list of certain things that you must remember at the time of conducting this kind of check-up:

• Conduct the checkup regularly. This way, you are able to check any potential problems at an early stage, preventing them from growing into bigger problems over time.
• Include every aspect of the site in your audit. This includes things such as the structure, content, and backlinks of the website.
• Take immediate action if you find any problems with your client’s website.
• Show your clients the results of your checkup. This is important because it justifies the actions you are taking. It also helps build trust as the report you show to them helps them believe that their long-term SEO health is in the right hands.

Today, agencies are increasingly hiring white label SEO services to offer SEO as a service to their clients. They hire these services by partnering with a reliable agency. What’s important to note here is that such an agency also offers SEO reports.

For instance, if you partner with the reputed agency DashClicks and hire these services, you will get white label SEO reports that will talk about the actions taken each month. This way, keeping track of progress and monitoring existing errors becomes easy.

What Happens in an Agency-Level SEO Checkup?

An agency-level SEO checkup is more comprehensive than a general one.

A basic SEO review will include problems such as missing metadata and broken links. If your clients conduct such a review for themselves and even use a tool that offers in-depth insights regarding SEO mistakes, they won’t be able to address the issues or understand them.

However, when an agency-level SEO audit is performed, it can include every aspect of the client’s site. This means all of these can be included—thin content, code, core vitals, backlinks, site structure, mobile-friendliness, the content as a whole, and much more.

And you know what’s even better?

You can dig deeper into the insights as per the specialization of your agency, such as platform-based optimizations or local SEO.

The bottom line?

The purpose of such an audit is to go deeper than the client could go if they did the SEO review themselves. Also, the point of the checkup is to bring your unique angle into play by reviewing what, when, and how something needs to be fixed.

When Should You Audit Your Client's SEO?

For most of your clients, you must conduct such a checkup at least once in a month.

To determine the exact number of times you should conduct such an audit is to consider the amount of SEO effort your agency is putting in.

For instance, if your agency is launching an all-new site for a client or is making a considerable amount of changes on a day-to-day basis, you must conduct the audit daily. Continue doing so until you achieve a specific level of stability.

In case your client has a tinier site with a lower-level of SEO focus, you can conduct the audit on a monthly basis.

Wrapping It Up

When you perform regular SEO health checks, you ensure that your client's website is showing its best performance. Hence, it’s about time that the importance of such audits is realized. It will not only help your client’s business grow but also keep them returning back to you every single time. And this only means one thing—more revenue for your agency business.