What Is A StoryBrand And How Can It Help You Build Your Business?

Brand story is an interesting and memorable story about your company or product. The brand story provides a strong emotional connection between the product and the consumer, increases the loyalty of the target audience, and also helps the company stand out from the competition. Story brand marketing is a great solution to grow your business.

This article will help you with the understanding and practical application you need to transform your marketing so that you can grow your business.

Donald Miller also wrote a game-changing book on story brand marketing in which he guide us about the power of story to capture attention, compel action, and grow your business.

In the StoryBrand book, the author argues that you can learn the use of storytelling techniques to create a website and understand how stories work.

According to Donald Miller, the story is the most powerful tool in the world which helps to captivate the human brain and your customers will finally pay attention to what you’re saying. It’s time to notice that the problem is not in what you’re selling. It’s how you are communicating for your brand.

The fact according to Miller is people are drawn to the ones whom they can understand easily instead of the best products and services.

The human mind attracts toward clarity. A winning combination to connect with people is a great product with a crystal clear message.

Thousands of years ago, humans used storytelling to communicate and share complicated information in an easily understandable way.

Storytelling is one of the best and most powerful ways to communicate. We all use the storytelling method while communicating with people to help them understand our message better. You may also have used stories to communicate something to your children or to persuade them. Similarly, it is used to clarify a message that helps in establishing a brand.

Below mentioned are the StoryBrand principles that will help you establish your brand.

How you should use the StoryBrand framework?

1. The StoryBrand Framework defines your brand

Branding might seem like a term often used by digital marketing agencies who distract owners from doing the critical work of serving clients or customers and taking their money. But the reality is you can define your brand by attracting them when they interact with you. Story branding is the way to interact with your customer through a story in which they are heroes and you will help them win. And everyone loves a company that treats them like that?

You should know the fact that your customers don’t start by caring for you or your business. It’s harsh but most of us agree with the truth that we don’t care about every business out there. For you, your company brand story may be much more personal but for others, you are just another business. People will think about your business if you can solve any problem in their life or help them make themself better.

Your motive should be to show that you can solve their problem through your products and services better than your competitors. This story brand marketing framework makes you more attractive to others and helps you grow your business.

StoryBrand is an asset for business owners that helps in brand building. This marketing framework is a tool that helps you clarify your marketing message to customers. Its focus is to place your target customers at the center of everything and make them feel you are talking only about them. Remember, It’s important to show your customers that you are experts through your message. Otherwise, they won’t trust you. So, establishing credibility is also a part of StoryBrand marketing you need to keep in mind. This will be the first step that leads your brand to the recognition it deserves.

2. StoryBrand Helps You Tell Compelling Brand Story

As we discussed above, storytelling started when we first learned to communicate. Did you know most of the best stories followed the same format that makes them perfect?

Here is the StoryBrand Framework you should use:

1. A Character (Hero)

2. Has a Problem

3. And Meets a Guide

4. Who Gives Them a Plan

5. And Calls Them to Action

6. That Ends in Success

7. And Helps Them Avoid Failure.

You can also notice the same framework in your favorite movies such as The Lord of the Rings, Harry Potter, The Matrix, Hunger Games, Star War, etc. It’s also important to understand how powerful stories are told, to improve your storytelling power.

The changes that most commonly happen with the business that adopts StoryBrand marketing services are like:

● Website changes.

● Marketing emails change.

● Leads started generating from content published in blogs or on websites.

● They get more subscribers to their blog.

● Their pitches make people excited about their products or services.

In short, they succeed through story brand marketing.

3. StoryBrand guides the words you choose

Consumers have various options to choose from when they go looking for a solution to their problems on the web or in the market. Story brand marketing helps you stand out from others with the help of powerful content that inspires your audience to connect with your product or services and encourages them to take action.

In addition, you should the difference between features and benefits. Feature statements describe the product or service work. On the other hand, benefit statements describe the benefits consumer will get from the product. And, from a Customer perspective, benefits are more important than features. So, it’s important to attract consumers with the help of storytelling according to customer perspective in which they are heroes and you will going to benefit them from your product or services.

Conclusion:-

Story Brand Marketing shows your customers that they are essential to you. In short, it is a clear, simple path that puts value on what you do to improve your brand marketing.

Resource Link: https://medium.com/@smaithsophia348/what-is-a-storybrand-and-how-can-it-help-you-build-your-business-2ca963c41a22