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What I Wish I Knew Before Ordering Custom Shirts and Jerseys for My Team

A plain-language guide to printing methods, sizing, artwork, and the ordering mistakes that cost you money.

By Josh MaraneyPublished 4 months ago • 3 min read
What I Wish I Knew Before Ordering Custom Shirts and Jerseys for My Team
Photo by Sharon Pittaway on Unsplash

The first batch of shirts I ever ordered for a group came out wrong, and it was my fault. The logo was pixelated, half the crew got sizes that did not fit, and I paid for a rush I did not actually need because I had left everything to the last week. Since then I have ordered apparel for sports teams, a couple of charity runs, a staff of about forty, and one very chaotic family reunion. I have made most of the mistakes so you do not have to.

Start with the method, because it decides everything else

Screen printing is the classic. Ink is pushed through a stencil, one screen per colour. It is the workhorse for larger runs because once the screens are set up, each additional shirt is cheap. Direct-to-garment, or DTG, prints your design straight onto the fabric like a big inkjet printer, and handles photographs and gradients with no per-colour penalty. Direct-to-film, or DTF, is the newer cousin, flexible about fabric. Vinyl is the go-to for names and numbers. Embroidery reads as premium and looks right on polos and caps.

A quick rule of thumb. Big run, few colours, want it cheap per unit: screen printing. Detailed art or small quantity: DTG or DTF. Names and numbers: vinyl. Full-colour jerseys: sublimation. Good t-shirt printing shops carry several of these under one roof, and a good one will steer you to the right method for your job rather than the one that suits them.

Getting sizing right, which is where most orders go sideways

Do not guess sizes. Do not order by eye. Run a size chart around before you order and collect an actual size from every single person. Different garment brands run differently, so use the specific chart for the specific product you are buying. Order a few spare pieces in the middle sizes, because someone always forgets to reply and someone always changes their mind.

Artwork, the other place things quietly go wrong

Your art needs to be built for printing, not pulled off a website. The gold standard is a vector file, the kind with extensions like AI, EPS, SVG, or PDF, because vectors scale to any size without going fuzzy. A tiny web logo stretched across a back print will look terrible, and no printer can fix resolution that was never there.

Custom hockey jerseys and sports kit specifics

For custom hockey jerseys and other proper sports uniforms, you are usually dealing with sublimated fabric for the base design and then names and numbers applied on top. Build a clean roster spreadsheet with every player's name, number, and size, and check the spelling twice. Decide early on your number font and placement so every jersey matches. Whether it is hockey, soccer, baseball, or basketball, the same discipline applies to any custom jerseys order: nail the roster, lock the design, and confirm the rules first.

Turnaround, and why rushing costs you

Once you approve the proof, many orders ship within roughly three to ten business days. The clock does not start when you place the order. It starts when you sign off on the digital mock-up. Rush service usually exists, but it costs more. Work backwards from the date you actually need the shirts in hand, add a buffer for shipping, and place your order with room to breathe. Always get a digital proof and read it carefully, because that mock-up is your last chance to catch a typo or a wrong colour before it becomes a hundred shirts. Slow down at the start, ask the boring questions, and the finished order will make you look like you knew what you were doing all along.

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About the Creator

Josh Maraney

Josh Maraney is the founder and CEO of Top Click Media, a specialist digital marketing agency in South Africa and a Google Premier Partner. He has been doing digital marketing for almost 20 years

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Written by Josh Maraney