What are the recent trends in eCommerce?
Ecommerce Trends You Need to Turn Your Attention to in 2021
The E-commerce industry is growing at a rapid pace and including many features to make it easy and unique for everyone to make full use of it. Technology has always been the backbone of the e-commerce sector as it not only connects customers to sellers through the mobile platform or web platform but also helps in but also keeps a proper record of customer orders, deliveries, payments, and returns of purchased goods.
It has many features that allow the user to search for their desired goods by applying various filters. They also get several recommendations for the same product. And now, as many new technologies are introduced to the world, it will make the e-commerce sector better and more efficient.
According to Statista, In 2020, retail e-commerce sales worldwide amounted to 4.28 trillion US dollars, and e-retail revenues are projected to grow to 5.4 trillion US dollars in 2022. Online shopping is one of the most popular online activities worldwide.
Let's discuss some of the recent trends in eCommerce:
Augmented reality in Online shopping:
This trend has made it possible to see what you are shopping for, which helps them make buying decisions. A few years before, AR was much used in Snapchat and Instagram for face filters, but due to the heavy demand of this technology in eCommerce, developers have brought it into this sector to benefit buyers.
AR can help eCommerce in these ways:
- Increased recognition of a brand or product: It is an excellent method to showcase a new product by telling people to 'test' how it'll look on them.
- Increased engagement: AR filters are an excellent way to boost audience engagement. For example, you can encourage people to tag you in their stories when they use the filter to enter a competition.
- Wow factor: There are so many brands on social media right now. Adding an AR filter can help showcase just what makes you unique.
Voice Search Trend:-
With the likes of Amazon Alexa and Google Assistant, people have started adopting these trends in their homes and like to do shopping, order food, and organize their lives.
This can help the business of eCommerce to grow more as according to global market insights, the smart speaker market size was over 4.5 billion in 2017 and is estimated to exhibit a 20% CAGR from 2018 to 2024. The global industry shipments will cross 500 million units by 2024.
Few advantages of using Voice search are:
- Offer personalized experience
- Easy to use and review
- Very much time-efficient
For adopting this feature on your eCommerce website, you can go for custom eCommerce development from a reputed company.
Help of AI to shops for shoppers:-
Artificial intelligence and Machine learning help shoppers to have an automated and personalized shopping experience. AI and ML collect data from the users and try to give them recommendations based on their searched items.
It helps in the business of eCommerce as the buyer will be interested in buying the item or recommend it to the other who might buy it. The recommendation will be different for every other person because of preferred choices.
Many eCommerce platforms are acquiring these eCommerce development solutions for better business and also getting good results.
Introduction of Chatbots in eCommerce
Many industries have already started using chatbots in their websites like; education industry, Food delivery websites, or apps are taking full use of it. Similarly, the use of Chatbots can boost the business of eCommerce.
Chatbots help the users keep their interest until they find what they are actually looking for, as sometimes users cannot find out and also helps in purchasing the item in few clicks.
To make chatbots applicable to your websites, go for the eCommerce development solution and grow your business to a new height.
Due to the increase in Mobile devices, it is beneficial for every eCommerce website to make it mobile-friendly. During the holiday sales, most buys come from mobile, and it helps the buyers purchase things from anywhere and anytime in the world.
Some people spend some time on the eCommerce site from their mobile to choose before buying the item. The new generation likes to do shopping from their mobile phones compared to the older generation, which is why your eCommerce business should be fully optimized for mobile phones with the online store.
Doing this can improve your business and expand your Audience by a better margin. To apply this technique to your eCommerce website, you can go for custom eCommerce development as many top eCommerce platforms do so.
Social Media Platforms to boost sale:-
Nowadays, there are many platforms where people are active, and using it for the goods and engaging audience from those platforms is one of the best recent trends. Making good content and impressive graphics makes the website look fantastic, and it attracts the audience to look at the website at least once, and it helps increase your sale.
Use of Photos and interactive Content in Social Platforms
Buyable photos and interactive videos are the new frontiers of e-commerce. Taking off on social platforms like Instagram and YouTube, these interactive marketing elements ("shopping entertainment") allow viewers to purchase featured products directly through a pop-up window.
Buyable content can be featured with a "swipe up," or embedded product links overlaid on social media videos, but interactive content and videos can be used anywhere in your marketing. Interactive content may include quizzes, surveys, interactive emails, webinars, contests, interactive product demos, product customization features, or calculators.
Subscriptions always play a good role in making the website best among the competition as through subscriptions you can give more attention to your buyers.
Irrespective of your offerings, adopting the subscription business model will help you maximize your revenue and improve customer satisfaction and reliability. It's time to take your commerce game several notches above ordinary.
You can take many eCommerce development services from an eCommerce web design company in India.
As the eCommerce business is increasing day by day, it is always better to stay updated with the trend to rank top in the market. Applying these trends above can boost your sales and business and make your business ahead of the competition.
Whatever trend you want to apply for your eCommerce business, aim to make it for the betterment of the consumer as it will automatically help your business and evolve your eCommerce to the next level.
With time, more and more latest eCommerce ideas will enhance the business with ease. And if you are looking to implement these trends in your business, you can take eCommerce software solutions from a reputed company.