Journal logo

We are simply living in a "Barbenheimer" world.

Barbie and Oppenheimer explode the box office.

By GelStoriesPublished 9 months ago 4 min read
Like

The combined force of "Barbie" and "Oppenheimer" continued to dominate the box office in their second weekends of release, offering a much-needed boost as two Hollywood strikes threaten the industry's delicate state.

Greta Gerwig's cotton candy-colored fantasy comedy took the top spot once more, grossing a whopping $93 million between Friday and Sunday. "Barbie" ticket sales fell only 43% from its launch, resulting in the seventh-largest second weekend in history. Only "Star Wars: The Force Awakens" ($149 million), "Avengers: Endgame" ($147 million) and "Infinity War" ($114 million), "Black Panther" ($111 million), "Jurassic World" ($106 million), and "The Avengers" ($103 million) had higher sophomore outing totals.

Christopher Nolan's dark historical drama also had a strong second weekend, grossing a whopping $46.6 million. According to Universal, it became the first R-rated film to generate more than $10 million for seven consecutive days on Friday, extending the streak to ten days through the weekend.

"Weekend two proves that the outpouring of interest in 'Barbie' and 'Oppenheimer' a week ago was not a fluke," says Paul Dergarabedian, senior Comscore analyst. "Both films put up second weekend numbers that would have been considered solid as debuts and reflect two of the best sophomore session holds in box office history."

"Barbie" has earned $351.4 million in North America after two weeks on the big screen, making it the fourth-biggest domestic release of the year. The Warner Bros. picture has made more than $750 million worldwide, making it the third-largest film of the year.

Meanwhile, "Oppenheimer" has grossed $174 million in the United States and $400 million worldwide. It has already outperformed two previous Nolan films, "Tenet" ($365 million) and "Batman Begins" ($373 million).

In the aftermath of "Barbenheimer," two new films, Disney's version of "Haunted Mansion" and A24's violent thriller "Talk to Me," attempted to lure audiences, with varying degrees of success. (Of course, no one could have predicted the overwhelming punch of the two blockbusters when the release date was set.)

With $24.6 million from 3,700 North American theatres, "Haunted Mansion" debuted in third place. The picture earned $9.1 million at the overseas box office, increasing its total to $33 million worldwide. It's a poor showing for a family-friendly tentpole, and the fact that the Halloween-themed film was released in July didn't help. Disney spent $150 million on the film's production and tens of millions more on marketing. As a result, the film faces a high hurdle to profitability, at least throughout its theatrical run.

The fact that audiences were split on "Haunted Mansion," which has a "B+" CinemaScore, does not bode well. The film, directed by Justin Simien and starring LaKeith Stanfield, Rosario Dawson, Tiffany Haddish, and Owen Wilson, is based on the Disney theme park attraction and follows a single mother and her son, who move into… a haunted mansion.

“Disney gets additional value from its productions for its other divisions — in this case, the film promotes its theme parks,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “But setting that aside, the movie has a long climb to break-even.”

The low-budget film "Talk to Me" grossed a solid $10 million from 2,340 theatres in the United States. Ticket sales exceeded expectations, propelling the team to sixth place. It's A24's second-highest opening weekend in wide distribution history, trailing only "Hereditary" with $13.6 million.

"Talk to Me" marks the feature debut of Danny and Michael Philippou, two Australian YouTube sensations. Positive reviews and word-of-mouth have contributed to the film's success at the box office. It follows a group of pals who learn how to summon spirits, which is all fun and games until one of them releases a terrifying supernatural force.

"This is an excellent opening for an indie horror film made on a $4.5 million budget," says Gross. “The horror genre continues to be a very creative space for new and developing talent.”

Overall, the month of July was ahead by 1.4% compared to pre-pandemic times, while the entire box office for the year remains down roughly 20%.

“July would have been a lukewarm month, but then ‘Barbie’ and ‘Oppenheimer’ arrived; moviegoing exploded,” says Gross. “Within one week, July caught up to its pre-pandemic average.”

movie review
Like

About the Creator

GelStories

I am Melfred and I am passionate, and I like reading and writing. In this page I am going to write many stories covering many interesting subjects such as lifestyle, business, investments, school, science, cuisine, culture, etc. Welcome!

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights

Comments

There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2024 Creatd, Inc. All Rights Reserved.