TOP 7 WAYS TO INCREASE WEBSITE TRAFFIC (ORGANIC)

If you're reading this blog post right now, I'm guessing your website traffic looks a lot like this , and you want to change that!

Ok, I can tell you one thing: you've arrived at the correct location! Increasing website traffic has many advantages, but the most obvious (and perhaps the most important) is increased revenue. Simply put, monetizing a wider audience is simpler, whether by sales, referrals, ads, or data. Let's look at the particular places where you can maximize your traffic with that target in mind.

On-page SEO, the development of shareable, linkable content, technological SEO, social media, and advertisement are the five tips and tricks for increasing your website traffic. Organic traffic, referral traffic, and paid traffic are the three forms of traffic that these tips can help with. Each source form is distinct and can be increased through a variety of methods.

ORGANIC TRAFFIC

So, let's start with organic traffic, which is traffic that comes from a search engine and is found "organically" in the results of a search results page by a user. SEO has the greatest impact on organic traffic.

So, what exactly is SEO? SEO stands for search engine optimization, and it's one of those fancy acronyms that some marketers use to sound smart. Simply put, SEO is the process of improving the rankings on search engines such as Google, Bing, Yahoo, and others for different search words.

(1) Technical SEO

Simply put, technical SEO encompasses anything that isn't covered by on-page or off-page SEO. Similar to off-page and on-page SEO, the primary aim of technical SEO is to ensure that your website is highly rated and that your content is heavily trafficked.

You should concentrate on your website's layout and ease of navigation to enhance your technical SEO. You'll want to make sure your website follows a "flat layout" as it's being designed. All of your website's pages are just a few clicks away. Search engines evaluate the layout of your website in this way: the more clicks, the less relevant it is. Your content should be well-organized and open to both consumers and search engines.

(2) On-Page SEO

On-Page SEO, or simply optimizing your page or blog for search visibility, is the first feature of SEO. Optimizing content, URLs, and internal links are some of the techniques that can be used to achieve on-page SEO.

When it comes to on-page SEO, the first rule of thumb is to use your main keyword in the first 100 or 150 words of your content. This is because search engines, especially Google, have a limited attention span and will focus on the words that appear first. In addition to its early introduction, the keyword should be repeated to ensure that your preferred search engine understands exactly what your content is about.

In the same way, you'll want to include your keyword in your URL. This, coupled with a short URL, will boost your on-page SEO. When it comes to internal linking, you must first determine what your most valuable content is, or what you believe provides the most value. This content will need to be connected many times so that your customers can easily find it.

(3) Off-Page SEO

The second place where you can significantly improve your organic traffic is by off-page SEO. Off-Page SEO, in general, entails obtaining links to your website's pages from other websites on the internet. This form of SEO, unlike On-Page SEO, gives you very little power because it isn't a change you can make directly to your website. For example, you might ask your friend to connect to your most recent blog post on their website.

Improving your off-page SEO will help your website climb the search engine rankings. Backlinks are the most important element in efficient off-page SEO.

Off-page SEO is built based on backlinks. Backlinks are links that go from one website to another, unlike internal links that go to another piece of material on your website. Write guest blogs for other businesses to increase backlinks to your website, format your content into a common backlink format (infographics, list articles, quizzes), and create compelling content that others will want to link back to. One way to do this is to do a Google search for a common industry subject and read the first result that comes up. Now, take this subject and write 10 times better material.

Backlinks are also excellent sources of referral traffic, as we can see below.

(4) Paid Traffic

Paying traffic is self-explanatory: it's the traffic you've gotten from advertising ads you've paid for. Advertising is the most well-known type of paid traffic.

(5) Advertising

While advertising costs money and has the potential to eat into the revenue you generate from website traffic, you will still have a lot of control over the amount of traffic. You also don't have to wait for other organic variables to come into play. As a result, there's a skewed pro-con relationship at work here.

Google Search Ads, targeted ads on social media, and banner ads are all excellent advertising resources. When you do a Google search for a name, the first few results are all linked to beads. Your company will pay to appear in this format; although it is expensive, it gets you to the top of the search results list.

Targeted advertisements on social media appear after you mention Cheetos to a friend and a Cheetos ad appears on your Instagram profile. Okay, not yet. Your phone isn't listening, but it is keeping track of what you look for and buy. If you leave Cheetos in your cart, you're likely to see a targeted ad in your feed.

Since banner ads are image-based, they are often referred to as display advertisements. These are advertisements that you will pay to have advertised on a website, typically one that your ideal consumer base frequents. These advertisements can be conveniently connected to your website.

That's what there is to it! Here are a few pointers that will help your company increase website traffic and move to Google's coveted first list. Feel free to reach out and schedule an appointment if you're feeling stressed or need any assistance.

(6) Referral Traffic

Whether it's a reference in a news article or a tag in a social media message, traffic will come directly to your blog. Referral traffic is important because you can presume the site that referred a potential customer to you has established a degree of confidence. In certain instances, referral traffic has the added benefit of improving your SEO by way of a backlink, as previously discussed.

(7) Social Media and Other Referral Sources

According to Statista, there are approximately 3.6 billion social media users worldwide. Despite the warnings that documentaries like Netflix's The Social Dilemma issue about the risks of social media, people will continue to use the sites, and they will use them religiously.

Your target audience would almost certainly participate with one or more social media platforms, regardless of who they are.

On the company's social media sites, post importance teasers. An Instagram story with a copy surrounding a new product your company is preparing to release is an example of a value teaser. You should provide a link to a blog post inside the story, and THAT is where you will disclose the actual product.

89 percent of marketers see social media as creating more attention for their business, as it can shift your audience from the platform they spend hours on each day to your website with one click, generating website traffic quickly.

Backlinks from other websites, guest blogs, news releases, and influencer marketing are only a few examples of other referral outlets.