Top 10 Future Trends Of Marketing Research in the year 2020
Future Trends Of Marketing Research
We live in a period where marketing technology is growing rapidly, and the interests and behaviors of customers are difficult to predict. In the year 2020, the marketers must adapt themselves with the rapidly evolving changes in digital marketing so that they can keep their companies at the top.
Read on to find out the top 10 future trends of marketing research so that you can prepare yourself for the year 2020.
1. Artificial Intelligence (AI)
Artificial intelligence has changed the patterns of marketing research. AI is surely going to be the heart of global business and industry in the future, and it has already taken over several simple jobs. According to reports, AI will increase global GDP by up to 14% by the year 2030. It can understand the behavior and browsing patterns of the customers, and analyze these data from several social media platforms and business blog posts to help marketers understand how customers find their products and services. Currently, Artificial intelligence is being implemented in areas like content creation, Email personalization, E-commerce transactions, Basic communication, and more.
Chatbots are also one of the top future trends in marketing research. According to reports, chatbots will help businesses save over $8 billion per annum by the year 2022. The chatbot is an AI-based technology with the help of which you can chat with your customers anytime. Most companies prefer using chatbot technology since it communicates naturally with the site visitors and can answer their questions in real-time. Also, customers too appreciate this personalized service since they are available 24/7, give answers promptly, and can precisely recall your entire buying history. Some of the brands that are using chatbot technology successfully are Fandango, The Wall Street Journal, Pizza Hut, etc.
3. Video Marketing
Video marketing is one of the vital marketing research trends today. In the present era, people are using smartphones to watch and share videos about different things. Thus, through these videos they learn about different brands, and what products they offer. There are several ways of increasing engagement with video marketing. You can make a video post or start a live broadcast on Facebook, Instagram, LinkedIn, or YouTube. The live streaming of video is a very important form of digital marketing. Live video is popular for those businesses who use it for interviews, product demonstrations, and behind-the-scenes sights of the brand. Also, having a live stream with a social media influencer who interacts directly with comments is a massive draw for the public.
4. Social Messaging Apps
Social messaging apps are not only used for interacting with family and friends. These apps are also used by several companies to market their company’s products and services. It is because people are more active on instant messaging apps like Facebook, Whatsapp, WeChat, and so on. These social messaging apps enable companies to reach a large audience with short and personalized texts. Additionally, people expect companies to have a presence on messaging apps since through these apps they can interact with them directly whenever the need arises.
According to reports, in the coming years, it is expected that messenger marketing will be the number one marketing channel across the globe. Hence, businesses need to start connecting with people on these platforms.
5. Voice Search and Smart Speakers
Owing to the increasing demand for smart devices like Alexa, Google Assistant, and Siri, verbal interaction with devices is rising. These smart devices have started identifying the ways people browse, shop, and discover new things. The functions of voice assistants include searching for things, reading text loudly, and even dictate text messages for you so that you can be hands-free. In this way, voice search is playing a crucial role by providing all the suitable information that people are searching for via audio content. Some of the brands that are using voice search in their digital marketing strategies include Patrón Tequila, Domino’s, PayPal, Nestlé, and more.
According to reports, Voice shopping will earn around $40 billion US dollars by the year 2022.
6. Content Marketing
Content marketing is one of the top future trends in marketing research. It is a reliable way to attract new customers to your site and build real-time relationships with them. A new algorithm known as the BERT system was released last year by Google so that it can help it understand the natural language that people use in their search queries. Thus, we can say that Google is becoming smarter and giving preferences to in-depth and accurate content that is closely related to the user’s goal. Marketers must keep this in mind while creating new content in the year 2020.
7. Blockchain Technology
Blockchain is one of the top trends of marketing research in 2020 and will grow even more at a rapid pace. Blockchain technology verifies the authenticity of data as well more specific data findings are available. Several online payment applications also depend on Blockchain technology. In case one doesn’t want to make payments through credit cards, they can use the Blockchain-enabled mobile payment app.
8. Interactive Content
Interactive content is one of the fastest-growing marketing research trends in recent times. It can be defined as anything that people can click, swipe, or interact with online. Examples of interactive content include quizzes and polls, augmented reality ads, 360-degree videos, and embedded calculators. People like interactive content since it is very engaging and it makes them feel more connected to brands.
9. Omnichannel Marketing
Omnichannel marketing can be defined as the process of marketing across multiple platforms that include email, apps, social media, and blogs. This allows firms to connect with customers on more digital touchpoints. With the help of omnichannel marketing, the companies can offer seamless user experience and a cohesive brand message which will drive more people into action. As per reports, omnichannel marketing brings more engagement than a single-channel approach. It also enhances customer retention, average order value, and purchase frequency.
Personalization is one of the top marketing research trends that will make you stand out from the other companies. It is one of the best tools for increasing conversion rates. Personalization of your marketing tactics with the help of personalized content, products, emails, and so on. Big companies like Amazon are using the power of personalization by analyzing customers’ behaviors and promoting products depending upon their past purchase history. Studies suggest that personalized email campaigns receive higher email rates and click-through rates than traditional emails that do not have any form of personalization.
All the top future trends of marketing research stated above will boost the marketing industry rapidly in 2020.