Tips Turning The Route From Idea To Realities

.....And the best idea I've had in a while is now available for everybody who hates cancer as much as those of us suffering from it, who have suffered, and who will.

Once, there was an idea. It came far too early in life. Perhaps you have suffered the frustration of having a great idea that you failed to turn into a reality. If so, you’re not alone.

The worst part of failing to turn an idea into a reality is seeing someone else, particularly if it’s much later, come along and get it done where you failed. You had the idea. You knew it was something that would work, perhaps be successful, and make you financially independent. Someone else beat you to it, and it became popular and successful.

You were so close. You had the vision to see the need, or the opening in a market that hadn’t been tapped, but you didn’t know what to do. You didn’t know how to turn ideas and dreams into reality.

That’s where the problem hit you the hardest: what you didn’t know. It’s too bad that there hasn’t been a real way to fix these things. Shark Tank's interestingly close, but it’s not a fix; it’s more for growth. And too many investors want to push you out or take control.

So what do you do?

The First Part Is Done

The most important thing to realize is that the first part is done. The first part of something epic or memorable is always the hardest: the idea. Coming up with a truly great idea is the hardest part of a success story.

Because while they sound good in your head, not every idea has merit. How do you tell if an idea isn’t great, or bad?

Bad Ideas:

1. Expert opinions

• An expert in the same field says it won’t work.

• You’re not excited about the idea, or don’t believe in it.

• Nobody is buying what you’re selling.

2. Product isn’t appealing

• Your mock-up or prototype doesn’t get a positive response.

• Nobody says they want one.

• Poorly reviewed prototype.

Whether it’s a business or a product, it has to serve or fill a need, want, or emotion. If you fail to capture that, you’re not selling your idea to investors or prospective partners.

Once you get past that, you’re ready to move on to the next phase. That’s putting action into making your idea a reality. And that is where untold numbers of dreams fall apart: not knowing how to act on them.

So what’s the most important step after coming up with that million-dollar idea?

Believe In It

Remember, if you can’t make an idea come to life, you’ll need help. But before you ask people to invest or offer their expertise, you have to be ready to sell the idea. How do you sell an idea that you don’t believe in?

Even the best sellers in the world will struggle to sell products they don’t believe work, are valuable, or are needed. Part of salesmanship is believing in the products.

Once you believe in your product, service, or idea, it’s time to take action.

Research

Ask the questions you don’t have answers for. Let’s use a printed T-shirt as a design. If you don’t know how to make your own printed T-shirt, what are the questions? What’s needed?

• A design

• Research whether it’s good or eye-catching

• A shirt printer

• Pricing

• Distribution

In this case, you have to have the design. That’s part of fleshing out your idea.

Once you have a good, tight, appealing design that excites you, it’s time to share it with confidants, friends, partners, family, or someone who has a trustworthy eye and will be honest.

Now, you have to find someone to put the design on T-Shirts. Whether it’s a local vendor or an online vendor such as Printify, you have to find out what’s possible and pick the best one that works for your situation.

• Investment/capital

• Warehousing/storage

• Shipping/distribution capabilities

• Advertising/marketing

For someone just starting, or building from nothing, a good design and a service like Printify can make it possible to see your design come to life.

If you have capital to invest in inventory and storage space, then you can get better deals on larger orders. But you still have to have shipping/distribution capabilities. Without those, you’ve just wasted your investment.

Then, you have to get it in front of prospective buyers. Your first move to get it in front of people is to get one for yourself. You’re doing market research and advertising at the same time. Does this sound familiar?

“I’m not just the CEO, I’m also a client”

— Sy Sperling

When a company's CEO uses the product, it’s sold by people who believe in its value. And that carries weight with potential customers.

Whether it’s a physical product or a service, if you’re also a client, you can sell your product more easily.

Takeaways

Ideas are easy to have; good ideas aren’t. When you have one, you have to decide if it’s good enough to invest your time, energy, heart, and passion into before you put your money on the table. It’s heartbreaking to see an idea come to life, and it’s not because of you.

But how to take an idea and turn it into something isn’t always the easiest thing to do. Not everybody knows how to start, and some don’t possess the faith in themselves to make something bigger than themselves into a reality. Those who do either fail at businesses or enjoy success.

They’re not afraid of the outcome. They’re more afraid of not trying.

Jason Morton| LinkedIn | X | Medium| Facebook| TikTok | Instagram | Substack |

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