This Fractional CMO Helps Business Owners Scale Their Companies Faster and More Cost Effectively

Sheila Kloefkorn has run agency operations for large agencies and boutique agencies, and she’s served as CMO or VP of Marketing for dozens of technology, human resources, education, and construction companies. Over the past 30 years, she’s refined the processes for scaling all kinds of companies’ marketing and sales results.

She is driven to help companies get to their next stage. “I get the most out of helping other people have their dream lives,” Kloefkorn continued. “For our clients, that can show up as changing an industry, building to a liquidity event, or building a company to provide a legacy for their children, among others. Being able to help clients achieve their goals is why I do what I do.”

That, in part, is why she brought back the B2B Fractional Chief Marketing Officer offer for a limited time. She is inspired to offer opportunities for growth to medium-sized businesses interested in going to the next level.

Under the Fractional CMO offer, Kloefkorn serves as the outsourced head of marketing, and the KEO Marketing team augments in-house marketing resources. It might sound simple, but it’s a solution she is proud to provide because of the difference it makes to businesses and their owners.

“Marketing continues to change at an exponential rate,” She said. “The pandemic caused more companies to move their traditional advertising and event budgets online. As a result, digital advertising costs are significantly higher. Each of us on the KEO Marketing team is a marketing or sales specialist with years of training in our areas of expertise. Many companies can’t afford to hire that level of talent. The Fractional CMO offer allows companies to take advantage of the whole team’s talent for about the cost of hiring a single full-time CMO.”

Kloefkorn’s passion for helping clients achieve their dreams is infectious. It is evident in her team’s attitude. Marni Patterson, Director of Strategy, shared “We love marketing, and we truly love making a difference in our clients’ lives and in their clients' or customers’ lives.”

Business is Changing Fast. It’s Often Hard to Keep Up.

It takes a special kind of client to participate in the Fractional CMO program, Kloefkorn said. She only takes on clients for whom she believes the KEO Marketing team can really make a difference.

“We serve as an extension of a client’s team,” she said. “Digital marketing changes and becomes more complicated every day, and it’s often difficult for an organization’s in-house marketer to be an expert in all aspects of marketing. That’s where we come in to act as an extension of their team, augmenting the skills and expertise of your in-house talent.”

Kloefkorn recognizes that it is not just the digital marketing industry that is changing at an exponential rate. Business owners now more than ever are also confronting constantly shifting needs for their businesses – needs that can be hard to adjust with full time talent.

We always focus on what really matters to our clients when working with them through the Fractional CMO offer. That process is very personal to us. We think about their business as if it was ours.

Kloefkorn remembers one long term client – a business owner in his 70s whose business partner had just passed away. As a result, he wanted to sell the business and be able to spend more time with his family.

“We built a powerful lead generation system for the company that had driven solid revenues and profits over ten years. After his partner died, we were asked to put that system into overdrive to increase the value of the business for sale. We did that and they grew from a $15 million company to selling the company for nearly $35 million in nine months.”

It’s not only about the money, Kloefkorn added. It’s about the ability to make a difference.

“He was able to take care of his family and his trusted employees,” she said. “That’s the kind of impact we’re interested in making.”

Kloefkorn and her team were also able to help an international client set up marketing operations in the US, taking what would normally be a lengthy and complicated process, and accelerating the results in just a few months.

“They needed to get the word out about their 3D printing product very quickly, so we implemented a targeted outbound marketing program for them and drove more than 100 highly qualified leads in less than two months. They shared that it was more than they could have ever done without our help.”

Looking Toward the Future

After 30 years of experience in the marketing industry, Kloefkorn is adept at identifying what her clients need and how to best usher them into the next stage of their success. However, she said, she is also constantly looking ahead to see what tools KEO Marketing can develop to best serve their fractional CMO clients.

“The biggest area of expansion for us now and into the next year is leveraging artificial intelligence (AI),” she said. “Nearly every marketing software platform offers an aspect of AI. Personalization is an extension of that. Every ad, piece of content and interaction is moving toward personalization. To do this at scale requires software and AI.”

Through leveraging AI and continuing to care for clients seeking to grow and expand their businesses, Kloefkorn believes that her leadership of the Fractional CMO program will continue to drive outstanding results for businesses, clients, and customers.

“We specialize in working with mid-market companies who want to get to the next level,” she said. “If companies don’t have the resources they need to staff a full-house marketing department, it’s my honor, with my team, to step in and bridge the gap. We love the work we do, and it’s a privilege to take our experience and put it to work for good people making a difference with great companies.”

About KEO Marketing:

KEO Marketing, an award-winning B2B marketing agency in Phoenix, Arizona, develops marketing strategies and systems that help clients generate significantly more leads and sales. Their Fractional CMO offer enables select companies to leverage senior-level marketing talent and highly trained specialists, to get more for their marketing investment, and reduce stress for business owners and their companies. For more information, please visit https://keomarketing.com.