The PGA Enters New Partnership With Coca-Cola European Partners

The PGA is delighted to announce a new partnership with Coca-Cola European Partners who will become the Association's preferred soft drinks provider.

As part the agreement, Coca Cola European Partners will also become the official sponsor of the PGA Assistants' Championship – one of the most popular events on the PGA tournament calendar.

Coca Cola European Partners is one of the world's largest independent bottling companies of Coca Cola products. They employ more than 3,600 people across England, Scotland and Wales at hundreds of manufacturing sites, offices and depots.

Its portfolio of soft drinks features some of the nation's much-loved brands including Coca-Cola, Diet Coke, Fanta, Sprite, Dr Pepper, Schweppes, Monster, Oasis and SmartWater, all of which have been refreshing consumers across the country for decades.

The results of a recent survey show Coca cola is the tenth most popular beverage and the second most famous. According to a You Gov study, sixty eight percent of people gave a positive opinion of the product, thirteen percent a negetive opinion and eighteen percent gave a neutral opinion.

The Coca-Cola Company, American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola, a sweetened carbonated beverage that is a cultural institution in the United States and a global symbol of American tastes. The company also produces and sells other soft drinks and citrus beverages. With more than 2,800 products available in more than 200 countries, Coca-Cola is the largest beverage manufacturer and distributor in the world and one of the largest corporations in the United States. Headquarters are in Atlanta, Georgia.

The company is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection. All of Coca Cola's bottles are now 100 per cent recyclable and all bottles manufactured will move from 25 per cent recycled plastic to 50 per cent recycled content later this year.

Paul Robertson, Coca Cola European Partners Associate Director, said: "We at CCEP have enjoyed a strong partnership with The PGA over many years. Our brands have provided refreshment to the huge number of golfers across the UK and I hope have provided support to all the PGA Professionals at clubs throughout the country.

"I am very proud to be part of this new partnership and everyone at CCEP is looking forward to working with Liam (Greasley) and the team to build an even stronger platform for growth over the coming years." 

Liam Greasley, PGA Executive Director – Commercial, commented: "We are delighted to announce this exciting new partnership with one of the most recognisable brands in the world.

"Coca Cola European Partners has been a big support of The PGA for two decades, having previously supported our national pro-am series.

"As part of the agreement, PGA Members will have access to product promotions and other exclusive offers through the Association's new wholesale & delivery service - Chapelle & Jenkins."

By agreeing this deal, the sport will be able to maximise the appeal and marketing value it has to hopefully attract more fans, viewers and bring in more funding.

Who are Coca-Cola European Partners

Coca-Cola European Partners strives to be our customers’ preferred partner and to create value together. Whether you’re a convenience store, a restaurant, café bar or a wholesaler, we’re committed to delivering the best possible customer experience.

We source products from 19,000 suppliers, and spent €5.5 billion with them in 2018. We believe long-term relationships and innovation throughout our supply chain are essential in advancing our sustainable growth.