The Future of eCommerce In The Age of New Normal

From this point of view, the future of eCommerce seems very bright. It was already on the rise and then our lives were altered in a way we couldn’t even imagine. And in the end, that was the moment that eCommerce waited to shine. While quarantined we all turned to online shopping.

It is no wonder that the eCommerce sales will hit a staggering $4.9 trillion in the year 2021. In the years that will come, we will see a complete paradigm shift, the evolution of our shopping behaviors and habits combined with technologies.

In the era of social distancing, we are yet to see the changes. How will our shopping and relations evolve even more? How will our customer habits tailor new emerging technologies? Let’s find out.

Ecommerce social media shopping

Social media is already integrated into our shopping habits. Let’s just look at Instagram. The number of sponsored posts had nearly doubled. And we already can see a product list with pricing and button to make a purchase.

It was the most logical step when you see someone’s perfect life on Instagram you will probably want a glimpse of that in your life also. So you can make a purchase fast and be the part of that perfect world. eCommerce is a vast universe that is starting to unify all the aspects of our lives, in one big and coherent story, mimicking the real-life experience almost perfectly.

Online growth

Your online presence will probably go through some major changes. For example, the voice search will change the world of research… again. Did you know that last year 50% of searches were made by voice search? Well, that means that you will probably need to refine your keywords to match the voice search better.

What about your website? Based on the experiences, your website interface needs to be simplistic and fast, easy to get you there in no time.

When it comes to content, it keeps on being one of the main pillars when it comes to eCommerce. You will need to become more creative, more crafty in creating useful content for your audience. How-to articles, videos, even memes will be there to point people to your eCommerce store.

Role of Artificial Intelligence

Artificial intelligence and augmented reality are the terms most commonly mentioned side by side with the future of eCommerce.

With a very good reason. Artificial intelligence will be crucial for simplifying processes and ease the work on the human part. Interactive chatbots, more automated warehousing with robots, and conveyor systems and real-time data about product stock will increase the delivery speed. Augmented reality will give us a realistic glimpse of how the product looks like in real life.

A game of drones

It also happening. The drones are basically flying robots (the good kind, we hope, not something from Skynet). Drones can be easily programmed to reach the location and deliver ordered goods. Imagine that when the next day delivery looks something from the medieval ages.

Mobile Shopping is Growing

Mobile phones are something we can’t imagine our life without. That is why they will be one of the most important parts of the eCommerce puzzle. Stores, where you can make the purchase with one button, will prevail in the end. That is why you should think about mobile-first and then everything else.

Payment options

The more payment options for you the better. If you give your customers an option to choose, you will most likely get that hit on the purchase button. And payment options are wast - Google pay, Samsung Pay, PayPal… and we can see already that paying in cryptocurrencies will become a reality very soon.

In conclusion

The future seems bright for the eCommerce because this universe is ever-expanding. It is fluid, it will change, it will improve and bring our shopping habits to a completely different level. And we can’t wait to see what is next.