The Buyer Said Yes, Then Asked for a Symbol I Had Never Looked For
A Montreal preserves maker learns her own kitchen is a stranger to her.
A phone call I had been chasing for two years
I make jam and granola. That is the whole business, more or less, though on the days I feel important I call it a small-batch preserves and breakfast company. It started in the kitchen of my apartment in Rosemont, in Montreal, with a water bath canner my mother gave me and far too many crates of Quebec strawberries bought at Jean-Talon market in a fit of June optimism. For three years I sold at weekend markets and to two or three cafes who liked that my labels were handwritten. Then I rented a tiny commercial unit near Marche Centrale, barely bigger than a double garage, with a stainless table, a proper gas range, and a walk-in that hummed so loudly I named it.
So when the buyer from a grocery chain finally called me back, after I had pestered her for the better part of two years, I nearly dropped the immersion blender. She liked the apricot. She liked the maple pecan granola. She talked about shelf space and reorder cycles and words I pretended to understand. I was already spending the money in my head. Then she said, almost as an afterthought, that to go into those particular stores my product would need to carry a kosher symbol.
I said yes of course, the way you do when you have absolutely no idea what you have just agreed to.
Pretending I knew what she meant
I hung up and sat on an upturned bucket and realised I could not have explained what kosher actually meant for a jar of jam if my life depended on it. I am not Jewish. I grew up in a small town north of the city where the most exotic thing in the pantry was my grandmother's sour cherry stuff in a mason jar. I knew the little symbols existed. I had seen them a thousand times on chocolate bars and tins of tomatoes without once wondering how they got there or who decided.
My first instinct, because I am that kind of person, was to assume it would be insulting. Surely my jam was already fine. It is fruit, sugar, pectin, lemon. What on earth could be objectionable about that? I spent an embarrassing evening feeling quietly defensive about a process I had not even begun, as though someone had questioned my housekeeping. Then I did what I should have done first, which was read, and the defensiveness drained out of me and left plain nervousness behind.
I learned that getting a product certified meant letting someone go through every single ingredient, every supplier, and the room I worked in, and sign off that all of it met a standard I had never had to think about. The more I read about Kosher certification the more I understood it was less a stamp and more an audit of a kind I had never once performed on myself.
The spreadsheet that undid me
They asked me for a list of ingredients. Easy, I thought. Then they asked for the manufacturer and the specific product code for each one, and whether each of those already carried certification, and from whom.
This is where I came apart a little. I buy my sugar in twenty kilo bags. I could tell you it was sugar. I could not tell you who refined it, or whether the particular pectin I used, the one I had switched to because it was three dollars cheaper per box, had any certification at all. My pecans came from a distributor who bought from somewhere, who bought from somewhere. My vanilla was a bottle I rather sheepishly admitted I had bought at a bulk store and decanted. The woman helping me through it was patient in the way of someone who has watched hundreds of small producers discover they do not actually know what is in their own product.
I spent two weeks on the phone and on hold. I emailed a sugar company in Ontario and a pectin maker in France. I learned that one of my flavourings, a thing I added to a seasonal batch, contained a carrier I had never read on the spec sheet because I had never asked for the spec sheet. Working with a Kosher certification agency turned out to mean, in practice, that for the first time I had to trace every line back to its origin and keep the paperwork that proved it. My supply chain, which I had always pictured as a tidy little diagram, was in fact a tangle of assumptions I had been carrying for years.
The man who looked at my walk-in
Then came the inspection. A rabbi came to the unit. I had cleaned for two days and still worried he would find something. I need not have worried about the way I feared, because the questions were not about whether the floor sparkled. They were about what else the equipment touched.
Did I ever make anything that was not just fruit and sugar and oats? I did. Twice a year I made a small run of a brandy-laced mincemeat for a cafe at Christmas. That mattered. Did I share the range with anyone? No. Was the walk-in only mine? Yes. He looked at my canner, my pots, the big flat griddle I toasted granola on, and asked how each was cleaned and what had been in it last. He wrote things down. He was neither warm nor cold, just thorough, the way you would want someone to be about something they take seriously.
What struck me, standing there holding a clipboard I did not need, was that none of it was about my opinion of my own cleanliness. It was about being able to show, to a stranger, that things were what I said they were. I run a one-woman operation. I had never had to prove anything to anyone. I just knew. And here was a process built entirely on the idea that knowing is not the same as showing.
What it actually taught me
I got the certification. The symbol is on my labels now, small, in the bottom corner, and the grocery order went through. That part matters because it pays the rent on the unit with the loud walk-in.
But the thing I did not expect is that I run the place differently now. I keep a binder. I know who makes my sugar and my pectin and where the pecans truly come from, and I keep the spec sheets in plastic sleeves like a person who has her life together. When I switched vanilla suppliers last month I asked for documentation before I placed the order, not after. The whole exercise of being examined by a Kosher agency forced a kind of honesty onto a business that had been running on my good intentions and a decent palate.
I still think it is slightly funny that it took an outside standard, one with nothing to do with my background, to make me finally understand my own kitchen. I had been so sure I already knew everything in those jars. I knew the taste. I did not know the trail. There is a difference, and it took a buyer's offhand condition and a patient woman on the phone and a rabbi with a clipboard to teach me what it was.
The apricot still sells best. Some things do not change.
About the Creator
Josh Maraney
Josh Maraney is the founder and CEO of Top Click Media, a specialist digital marketing agency in South Africa and a Google Premier Partner. He has been doing digital marketing for almost 20 years
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