The art of making money in Dutch libraries

The total population of the Netherlands is just over 17 million, yet a single book can sell over a million copies. How was this "steel" tempered?

There are a lot of publishing houses that want to make money from literature, and a lot of people who want to make money from literature and literary activities, but few of them can earn money, and even fewer of them can earn good looks.

In fact, "winding path to secluded" is a good way.

It should be enough, refined, elegant, tasteful, broad, open and atmospheric, so as to earn money from literature and earn a pot full of money. People still think that you are engaged in public welfare in the artistic land.

This sentiment comes from Book Week in Amsterdam.

A few days ago, I had the honor to visit the site of the Book Week. There were several rows of old and old factories that had been transformed, looking like the smoke and flames of World War II. Push open the door, inside also dark fire. However, as soon as the light is on, the momentum of the exhibition hall will come out. You can play football on the lawn of the large shop, which is very similar to 798 in Beijing.

These vast Spaces, divided into sections every March, are packed with booths, booths and all the departments and people involved with books, with publishers, writers and readers scurrying around the big factory buildings.

At the End of August this year, the Netherlands was the guest of honor at the Beijing Book Fair, and a large group of people arrived in China. Has more than seventy years on a "book week" old tradition of Amsterdam, inside the opportunity not to be missed, they are in the big room whole out of a breakout, Beijing is, they live in the book fair, use the interactive atmosphere of Beijing, continue to do the Dutch domestic and European copyright and trading books. It means these guys have good eyes, and they want to make money when they get a chance.

The good idea I had for "winding paths to secluded places" was at their annual book Week, which ran for 10 days in March. In addition to the usual deal that everyone wants to do, the committee puts out a book every year, which is 100 percent a bestseller, because it sells more than a million copies every year.

For the Netherlands, however, that is an astronomical figure. So how is steel tempered?

The person in charge of "Book week" explained that every book week will book a novella written by a famous Dutch writer in advance. As long as it is related to the book fair, no matter how you write it, it will be made into a stand-alone book and published, with about 90 pages.

If you buy a book for more than 12.50 euros during book Week, you can get a free copy on the stand or in the shop. Of course, you can buy them separately for 7.50 euros. Because it is the latest work by a famous author, it is usually quite popular.

The idea of a promotion this far is brilliant. They went on to play the gimmick that if you held the book on a Sunday during Book Week, you could get a free bus ticket. It was your book ticket for the day.

Now this is interesting. Not to mention the price of the bus, everyone carried the book up and down, it was a grand group performance art. The book was instantly memorable: I got to read a long-awaited new novel by a famous author, I got a free bus ticket, and I got to play performance art.

You can be sure that half of Amsterdam spent those ten days talking about the novel, and as a Dutch national who loves reading so much that you couldn't get a word in edgewise without it, it probably didn't feel good to be left out in the cold. So you will be willing to shell out either 12.50 or 7.50.

I haven't calculated how much more than a million copies can earn, and it's certainly not less. More importantly, it's tasteful and good-looking.

Amsterdam is a bustling city with books, cars and art, and publishers and authors are enjoying their books.

It seems that making money is really an art.