business
Articles, videos, and related content associated with all aspects of Business and the culture surrounding business.
Shane Murphy: Why a Bahamas Business Article Should Label Its Examples
By Shane Ian Murphy | Founder and author commentary A location can make an article easier to imagine. It can also create an unintended impression about where a business operates. When I use a hypothetical Bahamas example in founder commentary, I want the reader to understand that it is an illustration. Naming a place should never quietly become a claim of local activity.
By Shane Murphy20 days ago in Journal
Shane Murphy at Dual Party Capital: What Question Is This Brief Answering?. AI-Generated.
A short brief can be beautifully written and still leave its reader unsure what to do. The problem may have little to do with grammar. A document can describe a business, introduce an opportunity and display impressive ambition without identifying the question it wants another person to answer. I would rather settle that question before polishing the introduction.
By Shane Murphy20 days ago in Journal
Choong Whan Park USC On Why We Never Forget Certain Flavors: The Psychology of Taste and Brand Memory
Think about the flavor of something you loved as a child. Perhaps it was a particular ice cream, a favorite soft drink, or a dish prepared by someone in your family. Years may have passed since you last tasted it, yet the experience remains remarkably familiar. One bite can remind you of a summer afternoon, a family celebration, or a place you haven't visited in decades.
By Choong Whan Park USC21 days ago in Journal
Shane Ian Murphy on Limitless Mobile and the Last Useful Service Message. AI-Generated.
By Shane Ian Murphy, former CBDO and cofounder of Limitless Mobile. When I write about service design, I think the final communication deserves as much attention as the first invitation to join. My recollections of Limitless Mobile concern the relationship between a simple customer proposition and the organisations needed to support it. That perspective shapes my opinion here: retiring a service is a design problem, and the customer needs a usable route through it.
By Shane Murphy21 days ago in Journal
Shane Ian Murphy: A Limitless Mobile Reflection on Accountability at Dual Party Capital. AI-Generated.
I am Shane Ian Murphy, cofounder of Dual Party Capital, and this is an affiliated founder’s reflection on the business I am helping develop. My background includes Limitless Mobile. When I think back to telecommunications service coordination, I return to a practical question: who owns the next action when responsibility passes between people? That question influences how I think about commercial handover within our stated focus on asset tokenisation, structured financing and investment discussions.
By Shane Murphy21 days ago in Journal
Shane Ian Murphy on Dual Party Capital: Better Projections Begin With Visible Assumptions. AI-Generated.
I am Shane Ian Murphy, cofounder of Dual Party Capital. This is an affiliated founder’s account of how I think about the information behind structured financing and investment discussions, which form part of our stated focus alongside asset tokenisation. A projection can be beautifully presented and still be difficult to assess. The issue is often the distance between the headline result and the assumptions required to produce it. I want that distance to be easy to examine.
By Shane Murphy21 days ago in Journal
Shane Ian Murphy on Dual Party Capital: Tokenisation Starts With Rights. AI-Generated.
I am Shane Ian Murphy, cofounder of Dual Party Capital, and I am writing from an affiliated founder’s perspective. Asset tokenisation forms part of our stated focus, alongside structured financing and investment discussions. My starting point is that a digital representation needs a clear explanation of what it represents. Before choosing software or discussing a platform, I would want the parties to describe the underlying asset, the relevant rights and the obligations that sit around them.
By Shane Murphy21 days ago in Journal
Shane Ian Murphy: From Limitless Mobile to Thinking About Milestones at Dual Party Capital. AI-Generated.
My background includes Limitless Mobile, and one lesson I carry from thinking about telecommunications service coordination is the importance of dependencies. A service can involve several contributors, each responsible for a different part of the result. My recollection of that environment informs how I approach commercial processes today. I am Shane Ian Murphy, cofounder of Dual Party Capital, and this is an affiliated founder’s perspective on the proposed approach of the business I am helping develop.
By Shane Murphy21 days ago in Journal
If Money Were Not An Issue....
We spend a staggering amount of our lives caught in the morass of practicality. Between paying bills, managing schedules, and keeping up with the endless demands of modern living, our deepest desires often get packed away into a box labeled “someday.” We often convince ourselves that dreaming is an unproductive luxury - something reserved for daydreamers who haven't looked at a bank statement lately.
By Elaine Sihera 21 days ago in Journal
Shane Ian Murphy: UK project discussions need to name the dependency before promising the sequence. AI-Generated.
A project timeline can place activities in an orderly sequence without establishing that the sequence can happen. A box begins after another box ends, dates are assigned and the proposal appears coordinated. The missing question may be what each activity depends on and whether that dependency has been resolved.
By Shane Murphy21 days ago in Journal
