Sixty Years Behind the Same Counter in Kokstad, and My Daughter Holding a Phone at It
How a tired third-generation pharmacist stopped doing the same paperwork twice and finally let the town see the place his grandfather built
The Counter Has a Dip in It
There is a shallow dip worn into the wooden counter of my pharmacy in Kokstad, just left of the till. My grandfather made it first, resting his forearm there while he wrote out labels by hand in the 1960s. My father deepened it through the eighties and nineties. Now it fits my arm exactly, and when I lean on it at the end of a day I sometimes feel like I am leaning on both of them.
We opened in 1965. My grandfather came up from Pietermaritzburg with a box of glass bottles, a scale he had bought second hand, and the stubborn idea that a town at the foot of the Drakensberg needed a chemist who would open on a Saturday. He was right about that. Farmers came in from Swartberg and Franklin and Cedarville, and they still do. Some of their grandchildren are my customers now, and a few of them still call me by my father's name by mistake.
I am telling you all of this so you understand that I did not want anything to change. I liked the dip in the counter. I liked knowing that old Mrs Mthembu takes her blood pressure tablets in the blue box and will not accept the white one even though it is the same thing. I liked being the person who knew.
What I did not like, what was slowly flattening me, was the paperwork.
Eleven at Night With a Medical Aid Portal
Nobody tells you, when you take over a family pharmacy, that the medicine is the easy part. The hard part is the typing.
Every claim had to be captured. Every repeat script had to be checked against the last one. Every week I copied stock numbers from one system into another system that refused to talk to the first. I sent reminders to patients whose chronic meds were due, one SMS at a time, reading each name aloud under my breath so I would not send a diabetic's message to a man on blood thinners. I reconciled supplier invoices against deliveries line by line with a ruler, the same way my father did, because I trusted the ruler more than the screen.
I was routinely at the back desk until eleven at night. My wife started leaving my supper in the oven with a plate over it, and then stopped leaving it at all because I was eating crackers at the desk anyway. I missed my son's prize giving in Grade Nine. I told myself it was what running an independent pharmacy in a small town costs. My grandfather worked hard. My father worked hard. I would work hard.
Then my daughter came home for the winter holidays from her second year in Durban.
Thandi Watches Me Type
Thandi is studying something with the word "information" in it. I have never fully understood the title of her degree, and she has stopped explaining it. The first Monday she was home she came into the shop to help, the way she did as a schoolgirl, and around half past four she pulled up a stool beside me at the back desk and watched me enter the same patient's details into two different screens.
She watched me do it for nine patients. She did not say anything. My daughter is very like my mother in that way; she lets you hang yourself with silence.
Finally she said, "Baba, how many times a week do you type that same surname?"
I said I did not know. She took a notepad and started counting. By Friday she had a number, and she showed it to me over supper, and I did not believe it, and she made me sit and recount a single day with her. She was right. A huge share of my evening was me being a very expensive photocopier.
The Argument at the Kitchen Table
I resisted. Of course I resisted. I told her that patient information is sacred, that I could not have some machine guessing at somebody's medication, that my grandfather would turn in his grave. She let me talk, and then she said a thing that has stayed with me.
"Nobody is asking the machine to be the pharmacist. You are the pharmacist. I am asking it to be the person who copies the surname."
That landed. Over the next few weeks she sat with me in the evenings and we went through every repetitive thing I did, writing them down on the back of old stock sheets. Reminders. Invoice matching. Re-keying claims. The weekly order list. She separated them into two piles: the things that needed my judgement, and the things that only needed my fingers.
The second pile was bigger. Much bigger.
She found a few people to talk to. One was a man in Johannesburg who had built something similar for a group of vet practices. Another was an AI automation agency she came across while reading about small businesses doing this kind of thing, and she spent a long evening on calls with people asking questions I would not have known to ask. I sat beside her mostly saying "and is it safe" until even I got tired of hearing myself. I am not going to pretend I understood every part of what was eventually set up. What I understood was that by September, the reminders went out on their own, the invoices flagged themselves when something did not match, and I went home at six.
Six o'clock. I had not been home at six on a weekday since my father died.
The Sixtieth Year
The other idea was also Thandi's, and I resisted that one even harder.
The pharmacy turned sixty in 2025. I had planned to mark it the way my father marked the fortieth: a cake on the counter, a notice in the local paper, a discount on vitamins for the week. Thandi wanted to make a short film.
"About what?" I said.
"About the counter," she said.
I laughed at her. Who wants to watch a film about a counter? But she had already started. She had found the old photographs in the storeroom, the ones in the old chemist photo envelope my mother labelled in pencil. My grandfather in a white coat in front of the original shopfront. My father on the step with me on his knee, aged about four, holding a jar of jelly babies I was clearly not supposed to be holding.
She talked to an AI video creation agency about whether those faded photographs could be cleaned up and brought gently into motion, the way you sometimes see old pictures move a little in documentaries. She was careful about it. She said she did not want anything fake, nothing my grandfather never did or said. Just the photograph breathing a little, the light changing on his face.
Filming Mrs Mthembu
The rest of it we shot ourselves on her phone over two Saturdays, though she spent a long time reading about video production first, so she knew where to put the light and why you should not film a person against a window. She interviewed customers. Mrs Mthembu told the story of the blue box and refused to say anything else. A farmer from Franklin told how my father drove out in a storm one night in 1987 with insulin because the roads were closed to everyone but him. I had never heard that story. I had to go and stand in the storeroom for a few minutes.
Then she filmed me at the counter, and asked me to put my arm in the dip.
I did. I explained it, haltingly. I said something about my grandfather and my father that I have never said out loud to anyone, about how I do not feel like the owner of the place so much as the person currently minding it.
What the Town Saw
Thandi posted it on the community Facebook page the week of the anniversary. It was a little over three minutes long. I expected the usual handful of likes from my cousins.
By Sunday half of Kokstad had shared it. People came into the shop just to put their hand on the counter. A woman I did not recognise cried and said my grandfather had once given her mother credit for a whole winter. A teacher asked if her Grade Seven class could visit.
I still lean on the counter at the end of the day. But the end of the day is earlier now, and when I lean there I am not exhausted, just tired in the ordinary way. Thandi went back to Durban in October. She left me a note stuck to the till.
It said, "Go home, Baba. The surnames can copy themselves."
About the Creator
Josh Maraney
Josh Maraney is the founder and CEO of Top Click Media, a specialist digital marketing agency in South Africa and a Google Premier Partner. He has been doing digital marketing for almost 20 years
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