Seven Steps to Successful Google Ads Advertising

With Google Ads (formerly known as Google Adwords), everyone's goal is to achieve the highest possible income - or the highest possible conversion - at the lowest possible cost. And although it would be good if there were a template that works for every company, some recipe for success, magic set, there is none.

Instead, there are seven steps and areas that, if considered, can make your Google Ads marketing strategy much more successful. Here we have collected them.

Defining marketing goals

Before you do anything, you need to think about the essence and purpose of your marketing campaign. The simplest and most common goal is to make more people buy from you because of the ad (or ads) and increase your income. However, in addition to profit maximization, Google Ads ads are also suitable for other marketing purposes.

For example, for branding and increasing brand awareness. This is also used by global companies when they don't want to sell you a particular shoe, toothpaste or hazelnut chocolate but instead advertise the shoe or chocolate brand.

A common goal is to increase website traffic or generate leads. A great example of lead generation is when, in exchange for something (for example, a helpful e-book or a 20% discount), the site asks for your address, thus turning you into an interested person. Of course, it can be a marketing goal for me to go to your offline store to ask you for an offer and call you.

If you precisely define the goal of your campaign, it will be more effective.

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Google Ads budget setting

Google Ads offers you the opportunity to define a budget: an amount you can spend from your account.

Setting a budget is essential because you can keep control in your hands, and you won't accidentally spend more money than you planned. You will spend the maximum if you have that much money; you can't do more, no matter how tempting things you see.

With the help of the budget, you control your expenses, allowing you to measure success and profitability or even compare expenses and results in specific periods.

Google Ads advertisement geographic targeting

If you have geographic targeting, you can set your Google Ads ad to appear only in the area you define, with the text and offer tailored to the area. A handy function (but it can also be used in many other cases), for example, if you have a fitness studio and want new guests.

Since there are relatively many similar studios (even in your area) and people don't necessarily travel hours for a workout, it can be a well-thought-out element of your marketing strategy to only show it to people who are looking for it in your area.

Google Ads campaign optimization

A Google Ads campaign is never ready. Of course, technically, yes: it has text, it has graphics, it is set as precisely as possible, and it produces a visible/measurable result, but you can continually refine it a little, think it over, improve the settings and thus make it more and more effective.

And Google will provide you with all the help you need: it will provide you with data that may be sufficient to continuously optimize, improve, and make the Google Ads campaign more and more effective.

Supported campaign types

With several different types of campaigns, Google helps you achieve your marketing goals as efficiently as possible.

It is worth considering in advance and choosing the ideal one for you: search campaigns are text campaigns, Display campaigns are Google Ads ads that Google places on other websites, where you may be interested, but you can use a video campaign or a Shopping campaign, where you can show them on small cards and your product to those who are looking for it.

It is essential to decide which is the most effective for you, and you can even test which of the different types of campaigns might be better.

Google Bidding Strategy

You can spend your budget in several ways at Google; it's up to you how you do it. You can set it manually and determine how much a click is worth. But it can also be automatic; then, you leave it to Google.

You can also optimize to maximize clicks: this is great if you want a lot of visitors, but you can also decide how much you want to pay for conversion or 1000 impressions; you can maximize the conversion value.

There are more than ten types of bidding strategies, so it is essential to decide which is the most useful for you in advance.

Bid skillfully and thoughtfully, and you can save a lot of money.

Google Ads conversion tracking

If it's a conversion, it's a purchase, many people think, but that's not entirely true. Almost anything can be a conversion, and conversion tracking helps you see what happens after someone clicks on your Google Ads ad. To do this, you first need to define what we consider a conversion (it can be a purchase, a phone call, or even entering an email address) and then, based on this data, you can "track" precisely what happened.

It's a great help if you want to improve your campaign while you want to understand how your customers behave.

Google Ads is a system that, if you use it well, you can achieve extraordinary results: the first step, however, is always to define, understand and carefully consider the main points and goals to be more successful. Even at competitors.