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SEO VS SMM | Which Is Better If You Want Results Fast?

Search engine optimization VS Social media marketing

By Arsalan HaroonPublished 3 years ago 4 min read
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SEO VS SMM | Which Is Better If You Want Results Fast?
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

Online marketing for business is essential if they want customers and traffic all over the world. But online marketing is a broad field and, the subfield of online marketing is seo or SMM. Which is required for every online business to do.

Knowing what seo SMM is, what they do, and why it is essential. Then, we discuss which is better if you want results asap and which online marketing strategy is best for the short term and long term.

So let’s understand what seo and SMM is and why it is important for every online business to do and which is better if you want results asap.

Related:

5 Essential Digital Marketing Skills For Successful Online Business

What is seo?

Search engine optimization is a process of optimizing your site according to search engine ranking factors. If you optimize your site with seo then your possibility of ranking your site is higher. Which gives you thousands of organic traffic. And The most beautiful thing about seo is that you don't have to spend any money to get traffic on your site.

But instead, you have to spend your time or hire a person who does that for you. If you optimize your site with seo you can get thousands of traffic without spending any money.

SEO is also a broad field, It has 3 in-depth forms of seo that are on-page seo, off-page seo, technical seo. Let's discuss each of them quickly.

  • On-Page Seo
  • Off-Page Seo
  • Technical Seo

On page seo

On-page seo is when you have control to make changes to your site to optimize your site seo.On page seo include keywords research, optimizing your title, header, Image Alt text, and meta description. on-page seo include all the things which you can do on your site to improve seo

Off-Page Seo

Off-page seo is when you dont do changes on your site, But other sites will link to your site because of your content. Off-page seo includes such as links building, local seo. Off-page seo is when you dont do any changes on your site. Instead, someone links to your site. It helps your site to rank higher on search engines is called off-page seo.

Technical Seo

Technical seo is when you ensure that your site meets the technical requirements of a modern search engine for increasing organic traffic to your site. Technical seo includes crawling, indexing, rendering, and website architecture.

What is SMM?

Social media marketing is the use of different social media platforms to promote your site or brand. There are many popular social media platforms such as Facebook, Linked In, Pinterest, Instagram, etc.

These all social media platforms will give you the option to promote your site or brand. But you have to spend money to promote your site because you are advertising on this social media platform. If you want to do social media marketing, you have to spend money to get traffic to your site.

Why are SMM and SEO important?

Social media marketing helps you build a connection with your customer on different social media platforms and find a new audience, that will convert into your customer. You can develop close relationships with your customer that will allow you to build loyal customers who will come back to you.

Seo plays a crucial role for everyone, who is starting his website, no matter what industry you belonged to, If people create a website and don’t do seo. They don't get traffic organically because there are thousands of websites out there. If you don't optimize your site, you don't get ahead of them and, you dont get any traffic.

Seo is also crucial because it doesn’t require any money to get thousands of traffic. You can get thousands of traffic if you just spend your time optimizing your site for seo.

Which is better if you want the result quickly?

If you want results fast and you can’t wait a week or month to get traffic. Then, you have to do social media marketing, But if you don't have money to advertise, You have to do seo of your site and wait some months to get traffic. If you have money and you will wait sometime to get traffic. Then, you have to do both to create a successful marketing strategy.

If you will wait some months to get traffic and you have no money to spend, then seo is the best option for you to get traffic.

If you have money and don't have time to wait, Then social media marketing is the best to get results faster.

If you have both money and still wait some months to get traffic. You have to do both, So you can create a powerful marketing strategy.

Conclusion

You have to choose your digital marketing strategy based on which situation you are in. if you have time to spend and no money? Then seo is the best way to get traffic. If you have money, but you want results asap? You don't have time to wait? Then social media marketing is the way to go.

If you have money and time both, you can mix your marketing strategy and create a successful marketing strategy that will beat your competitors.

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Related:

How To Create Your Product Value For Customers To Increase Sales Growth

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About the Creator

Arsalan Haroon

Writer┃SEO Expert┃Investor

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