On-page SEO: 5 simple tips to optimize your SEO

Appearing in the first results when an Internet user searches the Internet is the ultimate goal of every business. But this requires scrupulously following particular rules, those of "on page SEO" or Search Engine Optimization. No worries, behind this complicated word, actually hide techniques that are easy to implement! We have condensed for you the best SEO tips to quickly and easily improve your SEO.

Use HTML tags

An SEO optimized page must contain keywords embedded in specific tags. A tag is an HTML code that allows search engines to identify text levels: titles, subtitles, introduction, etc. By including your keywords in these tags (the best known being the title levels and but tags up to), you indicate what subject you are dealing with. This is the most impactful SEO signal, it is easy to implement, and the tags are invisible to readers.

Good to know: the H1 tag is that of the page title and is directly integrated into most CMS like WordPress, for example. More info on how to properly format your labels here.

Repeat your keywords on the page

Know that to optimize the effectiveness of your "on page SEO", your main keyword must appear in the first 100 words. You will then need to integrate synonymous terms to your keywords, referring to your article's central theme - in the text. The more you use the topic's lexical field in question, the more your content will be perceived as relevant. Here is an example of how Google identifies a synonym:

To go even further, make your images speak by renaming the file before downloading it. The more keywords it has in its description, the better. You can also add a caption to it to increase relevance. Finally, embed your main keywords in the URL of your page.

When you have done all of this, you will appear relevantly in Google results as follows:

Meet the requirements of the Google algorithm

The Google algorithm considers more than 200 criteria, i.e., just as many "on page SEO techniques best SEO services in Pakistan" to organization-page different websites' referencing. Some are easy to implement, such as page load speed. On WordPress, some "plugins" allow you to improve this loading time. You can also enhance it by compressing your images using the Compressor.io site. Next, be sure to post content that is long, airy, and composed of simple sentences. The more your text is provided, the more it will be evaluated as relevant and qualitative. Finally, illustrate your pages with multimedia content: images, diagrams, or videos. These contents attract the Internet user's attention and make them stay longer on the page, thus playing on the evaluation of the relevance of the content.

Encourage sharing

Quality content must be shared: the more it is seen, read, commented on, shared, the more it is considered to be of value. Your page must therefore integrate all the sharing compatibility tools to be optimized "on page SEO and off page SEO": the URL must contain the main keywords, the text of links to internal content on your site to support specific themes, and external links to refer to other expert and relevant content in the same industry. Finally, the reader must easily share the content on the main social networks (Facebook, Instagram, Twitter, etc.) using identified buttons.

Be mobile responsive

The content must be available in a similar quality on any search engine. Above all, it must be "responsive", that is to say, suitable for all devices and screen sizes used for Internet browsing. (Smartphones, tablets, laptops, etc.). Finally, the page must have the same URL on each device.