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New Side-By-Side SERP Comparison Feature: What It Means for Your Website

by Jenny Amuis 16 days ago in how to
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What is the significance of Google’s new side-by-side SERP comparison feature for your website?

New Side-By-Side SERP Comparison Feature: What It Means for Your Website
Photo by Merakist on Unsplash

New side-by-side search results are here to stay. They’re not going anywhere, so your business needs to get used to them. The new side-by-side SERP comparison feature is one of the latest updates that Google has introduced for search results.

It displays two or more websites on the same page and highlights their differences in appearance, content and other features. Check out this article to learn more about the side-by-side search results feature, its implications for your business and ways you can optimize your website to rank higher in these SERPs.

What Are Side-By-Side SERPs?

Side-by-side search results are a new type of SERPs that display two or more websites in the same browser window, side by side. This feature is commonly found in a variety of search queries and is designed to help users compare different products and/or services and make informed decisions based on that information.

By displaying two or more websites on the same page, Google is making it easy for users to quickly compare the information on different sites and make a decision based on that information. A high SERP placement can help you boost your website's visibility on Google's first page. For example, let's say you want to rank for the keyword “how to start a website”. That would be excellent… until you see that the #1 result is well below the fold on the SERP.

The side-by-side SERP comparison feature is a huge development in the search engine optimization and online marketing industry.

It’s the first time Google has displayed two websites on the same SERP, and it’s expected to have a huge impact on the way users make decisions online.

How to Recognize Side-By-Side Search Results

The side-by-side search results feature is easy to recognize thanks to Google’s use of bold green bars. A bold green bar will appear on both the left and right sides of the browser window, and it will be labeled “side-by-side”. You may also see the bold green bars in a carousel format at the top of the browser window.

The side-by-side results feature is usually triggered when Google detects a lot of competition for a specific search query. When there are multiple websites vying for an upper spot in the organic SERPs, Google may choose to display two or more websites on the same page to make it easier for users to compare the products/services listed on those sites.

The Importance of Side-By-Side SERPs for Your Business

If you’re a business owner, you should consider yourself lucky if you’ve been receiving side-by-side SERPs lately.

These types of SERPs are the latest go-to for comparison shopping, and many users are choosing them over traditional organic results. The side-by-side feature works to your advantage if you have a website and you’re competing with other sites in your niche.

It also helps if you have multiple landing pages, as Google may display up to three of them on the same page. The more pages you have on your website, the better chance you have of receiving side-by-side SERPs for some of your most common product searches.

You might be wondering how the side-by-side feature will impact your organic traffic. Well, it all depends on how you’re optimizing your website for these types of results. If you’re doing a good job optimizing for side-by-side SERPs, then you should actually see an increase in your organic traffic as well.

3 Ways to Optimize for Side-By-Side Search Results

With all the hype surrounding the side-by-side SERPs, it’s important to take action and make sure that your website is optimized for these results.

Here are some ways you can optimize your website for side-by-side search results:

- Better content

- Better images

- Better links

- Better content

Google might be allowing multiple websites on one SERP, but that doesn’t mean they’re not going to rank one website higher than the others.

In fact, they may be ranking one website much higher than the others while still displaying others on the same page. The key to dominating the top of the SERP is to provide users with the best experience possible.

This means writing high-quality, original content that informs and engages readers. - Better images - Another important aspect of dominating the side-by-side SERPs is the use of high-quality images for each product on your website. You want to make sure that the image on your site is consistent with the image that’s shown in the SERPs.

If the images on your site are not up to par, then you stand a good chance of having your site dropped from the SERPs entirely. - Better links - Finally, you also want to make sure that you’re linking to relevant websites. If you’re selling a product, you want to make sure that you’re linking to that product’s page on your site.

If you’re listing information for a service, link to your service page. You should link to as many pages on your website as possible to give users more information about your products and services.

Bottom Line

The side-by-side search results feature is a huge development in the SERPs. It’s the first time Google has displayed two websites on the same SERP, and it’s expected to have a huge impact on the way users make decisions online.

If you’re a business owner, you should consider yourself lucky if you’ve been receiving side-by-side SERPs lately. They can be an excellent source of traffic, provided you make sure your website is optimized for these results. To do this, you’ll need to write high-quality, original content, provide high-quality images and link to as many relevant pages as possible.

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About the author

Jenny Amuis

I'm a web developer who has been working with HTML, CSS and JavaScript for the past 5 years. I started my career in tech with web design and AR projects which brought me to learning web "pennhillswiki.com" development languages.

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