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My Whole Income Ran Off One Phone, and I Treated It Like a Miracle That Never Needed Charging

A freelance filmmaker, a drawer of dead cables, and the shoot that finally forced me to grow up

By Josh MaraneyPublished 3 months ago • 5 min read
My Whole Income Ran Off One Phone, and I Treated It Like a Miracle That Never Needed Charging
Photo by Sharon Pittaway on Unsplash

The morning it all caught up with me

I make short videos for small brands. Cafes, a couple of clothing labels, a gym in Sea Point that pays late but pays. It is not glamorous. It is one woman, a phone that shoots better than my first three cameras combined, and an ability to be in the right place with the light doing something interesting. For three years my entire livelihood has run through a single device that lives in my hand more than my hand lives anywhere else.

And for three years I treated that device with a carelessness that, looking back, was almost a form of self-sabotage. I let it run to two percent and panicked. I owned a graveyard of frayed charging leads that half worked if you held them at the exact angle of a yoga pose. I filmed entire client shoots with the phone propped against a coffee cup, praying it would not topple face down onto the pavement.

The morning it all caught up with me, I was in Kalk Bay to film a bakery at sunrise, the good light that only lasts twenty minutes, and my phone died at eight percent because the cable I had used overnight had quietly stopped charging around 3am. I stood on that harbour with the most beautiful light of the week pouring over the boats and a black screen in my hand, and I nearly cried into my flat white.

The drawer of shame

When I got home, defeated, I did something I had been avoiding for months. I opened the drawer. Every freelancer has the drawer. Mine was a tangle of dead and dying charging leads, a knot of black and white cords, some of which I could not even identify the purpose of anymore. I tipped it out onto my bed and counted. Eleven charging leads. Of eleven, three worked reliably. The rest I had kept out of some primitive scarcity instinct, as though a broken cable might heal itself if I believed in it hard enough.

It was genuinely embarrassing. Here I was, a person whose entire income depended on one rechargeable object, and I had been running my business on the electronic equivalent of a car held together with cable ties and hope. I would not have accepted this from a plumber arriving at my house with a bag of broken tools. Yet I had accepted it from myself for three years.

Admitting the problem was a business problem

The reframe that finally moved me came from my accountant, of all people, a dry man named Deon who does my tax and occasionally, unbidden, my life admin. When I told him the Kalk Bay story as a funny disaster, he did not laugh. He said, you lost a paying morning because you would not spend a few hundred rand on the boring things. He said it flatly, and it stung because it was true.

I had spent thousands on lenses and editing software and a fancy microphone. But the unglamorous infrastructure, the stuff that actually keeps the phone alive and steady and working, I had neglected entirely because it felt too mundane to take seriously. It is much more exciting to buy a lens than to buy the boring things that stop your business dying at eight percent on a harbour wall.

So I sat down and, for the first time, treated my equipment like a professional instead of a hobbyist who got lucky. I made a list of the dull, essential things I had been avoiding.

Sorting out the boring, essential things

First, the charging chaos. I replaced the entire tangled drawer with a small number of decent Cables that actually held a connection, and I threw the eleven survivors of my hoard into the recycling with a satisfaction I did not expect. There is a specific relief in no longer wondering whether the thing that powers your whole livelihood will work when you plug it in. I had been living with a low, constant hum of that anxiety for years without naming it.

Then the charging itself. Because I switch between filming and editing all day, I needed to be able to top up in seconds without fumbling a lead into a port for the thousandth time. I started using MagSafe chargers so that between takes I could simply set the phone down and let it drink, then lift it and keep shooting. It sounds like a small thing. It is a small thing. But small things, repeated forty times a day, are the difference between a shoot that flows and a shoot that stutters.

And finally, the thing that would have saved my Kalk Bay morning even if nothing else had. I had been filming handheld or balancing my phone on whatever was nearby, which is a fool's way to work when half your shots are meant to be steady. I bought proper Car Phone Holders so that when I drive between locations, which in a day of Cape Town shoots is constant, my phone sits locked in my eyeline for navigation and for the quick grab shots I take through the windscreen when the mountain does something dramatic. No more phone sliding into the footwell at a robot. No more reaching down to fetch it while driving, which, if I am honest, was a danger I had normalised.

The shoot that proved it

The real test came a month later. Same bakery, same client, same brutal twenty minute window of sunrise light in Kalk Bay. This time I arrived with a fully charged phone, a spare reliable lead in my bag, a way to top up between setups, and a phone that had ridden to the harbour locked safely in front of me instead of loose on the passenger seat.

I got the shot. I got several. The light did its thing and I was ready for it, and for the first time in three years I was not fighting my own equipment while the good light bled away. The client used the footage in an ad that ran all over their social media. I got paid on time, which for the record is a separate miracle.

What the drawer taught me about myself

I have been turning this over since, because I do not think it was really about cables and chargers and holders. I think it was about a habit of mind I had carried into my whole business. I loved the creative, visible parts of my work, the lenses and the light, and I neglected the invisible infrastructure that made the creative parts possible.

That neglect was not humility. It was a kind of vanity. I wanted to be the artist, not the professional who takes care of her tools. And the phone, my miraculous little income machine, paid the price for my vanity every time it died at eight percent because I would not respect the boring things that kept it alive.

I am gentler with it now. I charge it before it panics. I keep my leads few and functional. It rides in its holder like a co-pilot. And the low hum of anxiety, the will-it-work dread that I had lived with so long I mistook it for normal, is simply gone.

If you make your living from one small rechargeable thing that fits in your palm, take it from a woman who learned this the hard way on a harbour wall with the best light of the week draining away. The exciting purchases are not the ones that save your morning. The boring ones are. Buy the boring ones. Then go and make something beautiful with the peace of mind they buy you.

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About the Creator

Josh Maraney

Josh Maraney is the founder and CEO of Top Click Media, a specialist digital marketing agency in South Africa and a Google Premier Partner. He has been doing digital marketing for almost 20 years

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Written by Josh Maraney