Marketing Strategies for Small Businesses

A marketing strategy can help boost your small business’ brand awareness and develop an effective pipeline of qualified leads. The right digital tactics can help you reach out to more customers and increase your sales.

Many strategies can help small businesses develop a marketing strategy, but below are some of the most effective ways to boost sales and brand reputation.

SEO

Search engine optimization is one of small businesses’ most effective ways to boost sales and brand reputation. This process involves developing and implementing a strategy that will help your website and content get found by search engines.

The higher you rank on Google for specific keywords, the more likely you’ll be able to attract and convert traffic to your website. Over 35% of all traffic comes from local sources, meaning that customers searching for your services are more likely to find your website.

PPC

Pay-per-click advertising is one of small businesses most effective ways to boost sales and brand reputation. This type of marketing allows them to display their ads on various search engines when consumers type in particular words.

To get the most out of pay-per-click advertising, you bid on specific keywords, commonly used for phrases like “office supplies near me” or “local printing company.” Advertising platforms then display their ads on the search engines’ results.

Email Marketing

Marketing through email is famous for being able to build a strong relationship with your potential customers. This type of marketing allows you to send personalized messages to your potential customers, who can then opt-in to receive regular updates about your products and services.

Content

A good content marketing strategy can develop and publish high-quality content targeted to your target audience. It should also help you position your business as the solution that they need.

One of the most valuable factors you can consider when developing and publishing content is your accumulated expertise over time. This can be used to share your knowledge online, which helps customers find your content when looking for related information.

Takeaway

Even if you have limited resources and a small budget, a marketing strategy can still help you grow your business. By developing a marketing plan specifically geared toward your ideal customers, you can learn more about them and serve them better.

About the Author

Gianmatteo Costanza is a Senior Technical Program Manager for Meta in San Francisco, California. In addition to being a well-established developer and team leader, he is also a successful entrepreneur.

Gianmatteo’s first venture was in high school in Zurich, Switzerland. He and some friends co-founded a web design firm called 4nexus the webarchitects. They primarily designed websites initially, but their talents soon let the company evolve into web-based solutions for small- and medium-sized business clients, a hosting company, and software solutions for financial applications. This experience allowed Gianmatteo to explore his multiple talents as a project manager, accountant, designer, and developer.

Never one to miss an opportunity, Gianmatteo spent his summers learning about his industry of choice. As a freelancer for surfEU.com, he worked as a journalist and web designer for the popular web portal. While working as an intern for AdNovum Informatik AGA, digital solutions providers for multiple industries, cybersecurity, and cloud-based services, among others. Gianmatteo developed a Java framework for generating financial reports and devised a high-level meta-language for aggregating data. While interning for VMware, Gianmatteo discovered his love for the UI aspect of software development, creating the web center interface for the company infrastructure. These experiences launched Gianmatteo into Silicon Valley, where he worked with department heads to develop large-scale applications and manage his own teams from the ground up.