Loading Dock Equipment, Commercial Door Products, and Installation Services

American Roll-Up Door Co., a division of DuraServ, provides in Jacksonville, Orlando, and Tampa with loading dock equipment, commercial door products, and installation services. We are a distributor and installer of Serco, and APS loading dock, and Clopay, Cornell, Dynaco, Hormann, & Overhead Door commercial doors in Florida.

Call American Roll-Up Door Co. today or connect with us online to find out how we can help you.

• Jacksonville, FL: (904) 695‐0950
• Orlando, FL: (407) 857‐2427
• Tampa, FL: (813) 643‐7000

Commercial Products

Dock Levelers & Lifts

Serco loading dock levelers and lifts include industry-leading features that increase productivity and improve the safety of the loading dock.

Mechanical Dock Levelers

Serco W series mechanical dock levelers set the industry standard for durability, dependability, and safe operation. Mechanical dock levelers have a single-point adjustment extension spring counterbalance, unlimited float hold-down, an integral maintenance strut, and lip support latch features.

• Serco Mechanical Dock Leveler Model WL
• Serco Mechanical Dock Leveler Model WS
• Serco Mechanical Edge-of-Dock Leveler

Hydraulic Dock Levelers

Hydraulic dock levelers provide the highest capacity rating and are designed for busy loading docks. Serco hydraulic dock levelers are high-performance, low-maintenance, fast, safe, and have an easy push-button operation. The SafeTFrame® design delivers added durability and structural strength.

• Serco Hydraulic Dock Leveler Model HD
• Serco Hydraulic Dock Leveler Model HFC
• Serco Hydraulic Dock Leveler Model HL
• Serco Hydraulic Dock Leveler Model HLQ
• Serco Hydraulic Dock Leveler Model HLR
• Serco Hydraulic Edge-of-Dock Model

Air Powered Dock Levelers

Serco Air Powered dock levelers are safe, easy to operate, and with advanced technology used in heavy-lifting industries. It offers a low-maintenance solution and operational efficiency. A simple push-button activation rises the deck effortlessly. No springs, no hold down, no costly repairs.

• Serco Air Bag Dock Leveler Model AB
• Serco Air Powered Edge-of-Dock Model

Specialty Dock Levelers

Serco specialty dock levelers deliver reliable powered up and powered down performance.

• Serco Power-Assisted Dock Leveler Model PAL
• Serco Versadock Dock Leveler
• Serco Vertical Dock Leveler
• Serco Vertical Hydraulic Rail Leveler
• Loadhog

Loading Dock Options

Effective solutions to protect loading dock systems from outdoor elements and expensive repairs.

• APS Chain Sealer
• APS Dock Leveler T-Track Brush Weather Seal
• APS Dock Leveler T-Track PVC Weather Seal
• APS Dock Stufr
• APS Flexback Panel
• APS Z-Track Guard

Dock and In-Plant Lifts

Dock and In-Plant Lifts provide accessibility to docks and permit the safe and efficient transfer of products.

• Serco Level Lift Model
• Serco Load Warrior Air Lift Model
• Serco Load Warrior Air Tilter
• Serco Load Warrior Double Scissors Table Model
• Serco Load Warrior Scissor Table Model
• Serco Load Warrior Tilter Model
• Serco Load Warrior Turntable Model
• Serco Rail Lift Model
• Serco Scissors Dock Lift Model SDL68-5

Dock Seals & Shelters

Dock seals or shelters cover the gap between a dock and a trailer by creating an extension of a facility that seals the top, sides, and back of a trailer.

Dock Seals

Serco dock seals create an airtight seal between a dock system and trailer.

• Serco S600 Dock Seal w/ fixed head pad
• Serco S700 Dock Seal w/ head curtain
• Serco S800 Dock Seal w/ adjustable head pad
• Serco S2000 Ultra Seal w/ head curtain
• Serco S2500G Sliding Head Pad Dock Seal
• Serco S3000HL L-Pad Dock Seal w/ head curtain
• Serco S3000L L-Pad Dock Seal
• Weatherall WSS Dock Seal

Dock Shelters

Serco dock shelters enclose trailer tops and sides for ultimate sealing efficiency. Serco dock shelters offer reliable performance and protection from compression and reversing trailers.

• Serco R620 Mechanical Rail Shelter
• Serco S2200 Ultra Shelter
• Serco S3200 Snap-back Dock Shelter
• Serco S420 Rigid Frame Dock Shelter

Dock Seal Options

Dry dock system shields a loading dock area from external moisture with no required maintenance.

• Serco S900DD Dry Dock System

Inflatables

Serco inflatable dock seals and shelters provide a tight seal for climate-controlled loading docks.

• Serco SI300 Inflatable Dock Seal
• Serco SI310 Inflatable Rail Shelter
• Serco SI350 Inflatable Dock Seal
• Serco SI400 Inflatable Dock Shelter
• Serco SI450 Inflatable Dock Shelter

Safety Equipment & Truck Restraints

Loading dock safety equipment prevents dock accidents during loading and unloading.

Truck Restraints

Truck restraints keep a truck or trailer stationed at the dock.

• Serco Pit-Bull Truck Restraint Model SL10
• Serco Pit-Bull Truck Restraint Model SL20
• Serco Pit-Bull Truck Restraint Model SL40
• Serco Pit-Bull Truck Restraint Model SL60
• Serco Pit-Bull Truck Restraint Model SL70
• Serco Pit-Bull Truck Restraint Model SL80
• Serco Pit-Bull Truck Restraint Model SL90
• Serco SLP3000 Recessed Vehicle Restraint
• APS-2000 Truck Restraint

Wheel Restraints

Wheel restraints secure any vehicle to effectively maintain an accident-free loading dock.

• Serco SLSC Safety-Chock Surface Restraint
• Serco Manual Safety Chock
• Serco Universal Truck-Chock In-Ground Wheel Restraint
• APS Wheel Chock & Chain

Safety & Lighting

Safety and light communication systems improve security and productivity at the loading dock.

• APS Dock Strobe Maintenance Light
• APS FT Ultra XL Dock Light
• APS Heavy Duty Trailer Stabilizer
• APS Hold Safe Trailer Stabilizer
• APS Medium Duty Trailer Stabilizer
• APS Reflect & Guide Stripes
• High Impact Led Dock Light

Impact Barriers

Impact barriers protect personnel, goods, and equipment from accidentally rolling off the dock.

• APS Bollard Pole
• APS Dock Impact Barrier
• Dock Guard™ Safety Barrier Lip

Protective Systems

Loading dock protective systems eliminate costly repairs at your loading dock.

• APS Sentry Rail
• APS Trak Sentry
• APS Z-Track Guard
• DGBM Serco Dock-Guard Safety Gate
• Heavy Duty Fork Sentry
• Impact-A-Track
• Standard Rack Sentry Protection

Commercial Door Products

American Roll-Up Door Co. offers commercial doors from rolling doors to sectional doors and high-speed doors. Designing an efficient loading dock involves analyzing and assessing an entire operation to determine and identify the proper door solution.

Commercial Rolling Steel Doors and Sectional Doors

American Roll-Up Door Co. carries rolling steel doors and sectional doors including rolling fire doors, rolling steel service doors, insulated rolling doors, commercial sheet doors, non-insulated ribbed steel doors, and insulated sectional doors. Rolling steel doors and sectional doors provide long-lasting performance and are reliable solutions for self-storage facilities, warehouses, pharmacies, hospitals, offices, schools, and retail businesses.

• Cornell Rolling Fire Doors
• Cornell ESD10 Service Door
• Cornell Thermiser® Insulated Rolling Door ESD20
• ASTA Commercial Sheet Door Series 200
• CHI 3250 Non-Insulated Ribbed Steel Door
• Clopay 524 Sectional Door
• Clopay 3200 Insulated Sectional Door

High Performance Doors

American Roll-Up Door Co. carries Dynaco and Hormann high-performance doors for temperature-controlled environments, manufacturing, food and beverage, cold storage, warehouse, and distribution facilities. Dynaco and Hormann doors comply with strict quality standards, offer superior workmanship, and deliver excellent performance and reliability.

Dynaco Doors

Dynaco high-performance doors are safe, reliable, and maintenance-friendly, and with European standards. Dynaco doors offer to save energy, reduce total operational costs, streamline traffic flow, and optimize logistics.

• Dynaco Dynarigid
• Dynaco Freezer M2
• Dynaco M2
• Dynaco Slimline Stainless
• Dynaco the Streamline

Hormann High-Speed Doors

Hörmann high-speed doors provide the best quality, value, and selection of interior and exterior doors to optimize the flow of traffic, improve temperature-controlled areas, and save energy for industrial facilities and commercial buildings.

• Hormann-Flexon and Dynaco High Performance Doors
• Hormann-Flexon Speed-Guardian™ 4000 U
• Hormann-Flexon Speed-Master® 2600 L

Industrial Fans

Industrial fans are High-Volume, Low-Speed Fans that efficiently move air through an industrial space. HVLS fans are ideal in climate-controlled and non-conditioned areas.

• Serco ATEC HVLS Fans
• Serco ATEC Fan
• Kelley ATEC HVLS Fans
• C-Class Commercial Fan

Loading Dock Equipment and Commercial Doors Uses

• Auto Dealers
• Cold Storage
• Distribution Centers
• Energy Efficient Facilities
• Food & Beverage Plants
• High Security Areas
• Industrial Operations
• Manufacturing Facilities
• Parking Garages
• Pharmaceutical Facilities
• Retail Businesses
• Service Centers
• Transportation & Transit
• Warehousing Facilities

Florida’s Most Trusted Loading Dock and Commercial Door Distributor and Installer

American Roll-Up Door Co., a division of DuraServ, supplies loading dock equipment and commercial door products to Altamonte Springs, Apopka, Bradenton, Doctor Phillips, Fernandina Beach, Gainesville, Jacksonville, Kissimmee, Lakeland, Lake City, Orlando, Sanford, Sarasota, St. Augustine, St. Petersburg, Tampa, FL and surrounding areas. With skilled technicians, fully equipped service trucks, and an expansive loading dock equipment and door parts inventory, American Roll-Up Door Co. is a company you can depend on.

Whether you need a simple part or searching for efficiency and safety improvements to a current loading dock design, turn to American Roll-Up Door Co.!

Call American Roll-Up Door Co. today or connect with us online to discover safe, smooth, and cost-effective loading dock equipment, commercial door products, and installation services.

• Jacksonville, FL: (904) 695‐0950
• Orlando, FL: (407) 857‐2427
• Tampa, FL: (813) 643‐7000