LiveStreaming Ecommerce Infotainment Provides Biggest Chance to Succeed Online Via Social Media Marketing for Influencers and Online Marketers

By 2021, 800 million internet users are expected to shop online, up from 700 million in 2019. It is not news that the e-commerce world is more advanced than ever, but COVID pandemic have pushed it even further.

Livestream e-commerce can be described as part edutainment, part variety. It advertises and sells goods via influencer streams on its own social media channels and in-house online shopping malls. This is home to shopping networks with charismatic and trendy anchors.

There are virtual shopping malls in First World countries such as Japan, the US, Singapore, Germany, Australia and many others where customers can shop and entertain at the same time. It is estimated at about $70 billion annually. Live streaming and e-commerce are growing rapidly worldwide.

The products presented are cosmetics, beauty aids, fashion and food. Livestreaming is also a way for brands to raise awareness, shift excess inventory to small local businesses, artisans and independent farmers and reach customers, which is especially important given this year’s COVID lockout and restrictions.

Last year, 430 million people, or 30% of China’s population, watched live streams, and by 2020 it is expected to be 600 million, or 40%. Sales of live streams are expected to grow by more than 100% by 2020, compared to 12% of online retail sales. By 2021, 38% of online shoppers worldwide will be making livestream purchases because they love it being convenient and avoid risk due to Covid 19

It is driving millennials and middle-aged seniors to jump on the trend, with many former models and retirees coming online to bet on their former popularity (in Hong Kong, a retired singer managed 300,000 likes, making organizers happy) and YouTube clips of former celebrities shooting through the roof.

After influencers select what products they offer and what their followers want, they negotiate with manufacturers to get the lowest possible price and estimate how much they want to buy. Getting the supply-demand balance right is crucial to maintaining excitement and action.

Manufacturers are also enrolling their own top influencers, with an estimated one in ten products being selected. The influencers then do their own shows and perform every night for a four-hour stretch from 8 p.m. to midnight to sell the curated products at a hefty discount. They demonstrate and criticise the products, explain the features, answer questions in between, sing and talk to prominent guests.

When consumers click on the official online stores of the major clothing and cosmetics brands, they are likely to see banners of their front pages livestreamed. Exciting music beats such as a gong or a drum, coupons and product links are unveiled, and anchors urge viewers to buy or grab.

Livestreaming with quality lighting and high resolution supports livestreamers who are not necessary famous celebrities or models, they could be professional with a good flair with online sales or a good speaker presentor in doing live broadcast ,and with an objective to entice the online customer to get engaged with them so customers can enjoy their authenticity and start to accept the product they are presenting

Normal People who sell through live video ecommerce streaming will encourage boradcaster or host to try out the products for their viewers. Highlighted live streaming makes video clips that can be added to the launch page on the brand’s website.

Livestreaming has moved away from special shows controlled by a small group of celebrities and influencers. Large retailers are beginning to pursue a centralized vision to expand live streaming so that it can be adopted by more brands of different sizes and industries, and live streaming can bring online businesses directly to buyers who occasionally visit their online shopping site

This will help the livestreamer sectors to set up their own stores that are designed to show content and manage the storage and distribution of products.

Livestream e-commerce is the next big thing for customizing US content. For years, the US has been the global king of media and entertainment, but global trendsetters are emerging in Asia, from Korea’s Kpop and K-fashion to China’s global sensation of Tik Tok. Consumer preferences for entertainment and products vary from country to country, and live streaming as an e-commerce format is one that more and more well-known method that top brands are likely to be experimenting with in coming days