Larby Amirouche Teaches Digital Marketing On Quora

If you are not familiar, Quora is a question-answer platform, where anyone can ask literally any question and anyone on the Internet can answer those questions. Answers are weighed based on their relevance and substance through upvotes, comments, and shares.

Similar to any other social media sites people in Quora can follow each other. However, Larby Amirouche observed that Quora is not known as a social media channel.

Quora is popular because of its unique use and growing community.

For Larby Amirouche, the number of users in Quora can be maximized for researching and improving your campaigns.

Based on recent statistics, Quora currently sees over 300 million monthly unique visitors. This fact makes any potential exposure to so many users to significant value.

Benefits of Quora To Your Overall Digital Marketing Efforts According to Larby Amirouche

Here are just six of many reasons why Quora can be a great platform for digital marketing:

1. Consumers Find You In Quora and Learn About Your Brand

Despite having a large community, Quora already established trust and credibility among its users, therefore, members rely on each other for information.

If you are new in Quora, you can increase your credibility by providing informative answers to questions users pose.

The platform is designed for users to engage in meaningful conversations with your target audience. By doing this, you establish your brand as an expert in your field.

However, you should keep in mind that the community on Quora is not a fan of marketers and hates self-promotional material.

When you’re marketing your brand on Quora, make sure that ‘less is more’. Focus on giving informative answers to the questions being asked rather than selling your brand.

You can put some links on your answers and gradually bring users organically to your site.

2. Improve Search Result Rankings

What not most people know is that Google search results often include Quora posts among its highest ranking sites. This makes Quora a powerful SEO tool to drive organic traffic to your site.

Similar to any other platform of content, you can snatch top SERPs by strategically using important keywords with the help of keyword research tools.

In addition, you still need to make sure your content is relevant. Even though this is a Q&A site, you still need to take time answering queries.

Lastly, if you plan to drop keywords relating to your brand with little to no connection to the actual question will decrease your chances of ranking.

3. Find Crucial Influencers in Quora

Influencer marketing is one of the biggest trends in digital marketing nowadays. If you are looking for particular influencers chances are they are in Quora.

Most influencers are key contributors in Quora because of their highly informative answers. Users often rely on the key contributor’s answers because they already established credibility and authority.

If you want to tap them for your brand, you can engage with them by answering their questions or commenting on their answers.

However, this is just an alternative. You can directly reach out to them and ask if they would be interested in helping you promote your brand.

4. Market Your Content

If you are confident with your content and blog posts Quora is the platform to amplify your content. However, always take note that the key here is subtle promotion.

Therefore, instead of replying to a question with a direct call to action, incorporate your site in your answer. Make sure your answer is interesting enough to drive readers to your site.

Provide key information within your answers and link your content to it by saying that you’ve written about it in more detail on your blog.

You can also use Quora to crowdsource information for your article.

And after publishing, contributors and those who made suggestions will be interested to read your blog. When they feel their answers were incorporated, chances are they will share your blog.

5. Gain Insights into Your Target Audience

Because Quora is designed as a question and answer platform, you can easily conduct surveys there.

Forget the time consuming and expensive surveys, when you are curious about your brand awareness or anything related, ask the Quora community.

This is a better option instead of guessing what your target audience needs, in Quora they will tell you directly. Questions (and the target’s answers) are great ways to learn more about your customers, the way they think, what they use and what they need. By actively catering to their problems, your brand can continue to stay relevant.

6. It Can Help You Establish Thought Leadership

In marketing, when you are establishing thought leadership, your brand reflects as an authority within your niche. However, building thought leadership can take some time, but at the end it is all worth it.

You start thought leadership in Quora by providing meaningful, informative answers to your consumer’s questions. By doing that, you are demonstrating an extensive knowledge you have on a particular subject.

Many brands find thought leadership difficult because they don’t know how to steer a conversation in the direction of their brand’s offerings.

However, Quora makes it easy because the conversation already exists; and the marketer just needs to contribute to it.

Final Thought

According to Larby Amirouche, this is the best time to be present in Quora. People are more present online nowadays.

Larby Amirouche thinks that Quora will be there for a long time so it is just right to begin establishing your brand. Sooner or later, it will become bigger and chances are better exposure for your business.