Larby Amirouche On Writing Digital Marketing Proposals

Digital agencies find proposals as a tedious job. Agency members are not fond of writing these but they have no choice as the client wants to make sure everything is perfect before they hire.

Digital marketing proposals can be a great tool that will help your agency land more projects. This will give potential clients reasons to choose your team over others.

Here Larby Amirouche will provide some guidelines in writing digital proposals. This will help whether you are part of a team or a freelancer.

Larby Amirouche is a digital marketer himself therefore he is just the right person to outline everything you need to know about digital marketing proposals.

Major Elements of a Digital Marketing Proposal

Similar to other proposals, there are distinctive elements a digital marketing proposal has. Here are two important parts you need to consider:

1. Logistical Information

Here, it is important that you include the type of services you can offer to potential clients like marketing, social media management, SEO, website designing, etc. Also included in your logistical information are the costing, duration of a project and other essentials of it.

2. Convincing Information

In this part, you need to include all the details that can convince potential clients to hire you. Provide how your services will be beneficial for their business and what will be the specific goals which your agency will target.

Convincing information is essential to your sales process because it can influence the decision making of your potential client.

Elements of a Complete Digital Marketing Proposal

If you are a digital marketer like Larby Amirouche, you know that the demand on digital marketing is increasing.

Businesses want to market themselves in the digital platform in the best way possible. They are maximizing the number of users present online.

These demands require digital marketers to create an attractive and unique proposal in order to attract the clients because of the competitive market.

Here are the elements you want to include in your digital marketing proposal:

1. Organic Search Marketing Details

You have to let your potential client know about the benefits of organic search in marketing. Moreover, you need to lay out the ways you can do to achieve this organic traffic.

Mention in your proposal that one measurement of success is if their brand is present on different search engines.

In addition, convince them that their web presence should be optimized to contribute to organic search marketing.

Here some of the things you need to highlight in your proposal when you are talking about organic search marketing:

Identifying the user intent is very important

In order to develop the best content for digital marketing, keyword research is very important.

Both on-page, as well as off-page optimization, is done in organic search marketing.

2. Analytics and Optimization

Whenever you are running any campaign, you need to continuously track its progress and analyze if everything is working well or not. Therefore, you need to let your potential client know how you will measure these metrics.

You can also include suggested goals for your future campaign so they can have an idea on what you can offer.

You should also let them know if you want to optimize the performance of your future digital marketing campaign. If so, there will be a high chance that you will run certain tests at regular intervals.

This is essential to your proposal so you can convince your potential clients that you are focused on improving your campaigns and won’t just leave it on auto-pilot mode.

3. Creative Design and Development Strategy

You also need to include in your proposal the different collaterals you will develop for them focusing on their overall digital marketing campaign. This will show the clients that you can run digital marketing activities at full pace.

For better chances of landing a client you can provide samples of ad copies, landing pages, banners, even graphics.

4. Subscription Program Details

Providing a constant update to your user about your products and services is extremely important. It keeps them engaged and feels valued. Therefore, it is a need that you include your plans on subscription programs to your digital marketing proposal template.

5. Display Campaign Suggestions

In every digital marketing campaign you need to target every factor related to your brand to maximize your audience reach.

You have to show your clients that you can maximize different media properties to effectively market their brand/business.

This element is essential to your proposal as this will help the users to build trust in your agency.

Final Thoughts

As a digital marketing team member or a freelancer, you have to create a proposal that shows that you can provide a solution to each and every problem of your client.

If you highlight your strengths you can get your client’s interest. You need to prepare yourself because no projects are identical. So you have to be a versatile service provider, therefore, your clients will be impressed and might want to work with you again.

These are just a few reasons why you need to focus on the structure and content of your digital marketing proposal.

Larby Amirouche suggests that if you are new in this field and has a little to none experience on creating a digital marketing proposal, you should stick to a traditional structure.

For Larby Amirouche this structure will allow you to better convey your messages so that they match to the interest of the client.