Karlo Tanjuakio on Taking Small Steps as a Business Owner | Honolulu, HI

Never get overwhelmed by the start-up and running of a business. It’s important to start small, regardless of whether or not you have been operating for years. Small steps are often a part of how an entrepreneur navigates their way through their business journey. Here are a few tips to help you make those small changes that will make a big difference in your business.

Start a Microbusiness

There are plenty of opportunities for people who want to start and stay small. It doesn’t need to be a big deal to pursue entrepreneurship. The term micro business has become a buzzword in the entrepreneurial community. It refers to a type of business that typically operates with a staff of fewer than five workers and doesn’t require much money to start.

Other types of micro-enterprises include small organizations, independent contractors, and freelancers.

Use Emotions and Storytelling

Customers’ emotional connection with their products and services is vital to determine if they will purchase. To effectively use this concept, start by identifying the triggers that will make your customers want to buy. Then, create a brand to help them connect with your product or service.

SEO Expertise

When it comes to implementing SEO, it’s essential that you identify the most effective strategies and keywords for your business. You need to collect data, but you also need to blend it with the information to find the most valuable data for your company.

Start a Newsletter

Any business can use a newsletter to communicate with its customers effectively. It can be sent on a weekly, monthly, or daily basis. Having the right frequency is very important to use this strategy effectively.

Look at Statistics

Getting started with collecting data is very important to keep track of significant trends and improve the efficiency of your company. This information will allow you to make informed decisions and improve the effectiveness of your business.

Protect Your Brand

Getting started as a small business owner is vital to protect your limited resources. A strong brand is critical to protect your identity and ensure that it’s always top-of-mind for your business. Every business owner should take ownership of their brand, which should always be the top priority.

About Karlo Tanjuakio

Karlo Tanjuakio is a proven entrepreneur living in Honolulu, Hawaii, who is passionate about environmentalism, preserving the planet we live on, and nonprofit organizations dedicated to improving society. Karlo has acquired skills in many areas of the industry.

An entrepreneur at his core, Karlo has always been interested in finding ways to help people help themselves in better, more efficient ways. In 2021, Karlo Tanjuakio founded Kure, a software company with a mission to provide the technology and education needed to help individuals and teams increase their productivity. A purpose-driven company, at Kure, the goal is to empower everyone to reach their greatest potential and be able to collaborate while working towards the greater good.v

As an individual, Karlo Tanjuakio abides by Stoic and Zen philosophies, those driven by the idea of being the change that you want to see in the world. He is data-driven, preferring to use logical decision-making to make choices that will benefit the greater good. In his career, he subscribes to the Kaizen philosophy, a Japanese Business philosophy where the focus is on continuous improvement or always changing for the better. For his perseverance, drive, and dedication, he has received multiple honors and awards, including recognition in Inc. 5000, earning a “Fastest Growing Companies” award in 2016, 2017, 2018, and 2019, and the PCMAG.com Top 100 Websites of 2013. To learn more about Karlo Tanjuakio visit his website!