John Jezzini on End-of-Year Business Strategies | Los Angeles, CA

As a business owner, you must reflect on your company’s performance in the past year. Whether you hit your annual target or are a few steps behind, it’s crucial to assess everything that happened. A business planning process can help you set goals and review the various aspects of your business. Here are a few end-of-year business strategies you can implement.

Evaluate Finances

One of the most critical factors you should consider when assessing your company’s financial performance is the need to review your financial goals. A well-defined financial strategy can help guide your trade and ensure that you make the most of your available resources. Looking at how your previous debts have affected your business would be best.

Another essential aspect that you should consider is your pricing strategy. It should be flexible enough to accommodate changes to maximize efficiency. You should also check to see if you’re overcharging or underpricing your customers.

Tax Preparation

Having the proper records can help ensure you’re not overcharging or underpaying. It’s also vital that you have all of your tax records organized. Having the appropriate records can help ensure that you follow the correct strategies. One of the most critical steps you should consider when planning for the end of the year is to review your tax returns.

After reviewing your records, you should find a way to lower your tax bill legally and proficiently. Although some insurance policies are deductible, be careful not to use strategies that could negatively affect your business.

Social Media and Software

This is also an excellent time to review and update your social media profiles. To improve the look of your company’s website, you should remove unnecessary sections and add new features. Also, ensure that your profile picture, contact details, and avatar are up to date.

In addition, make sure that your systems, software, and digital data are secure. Having a well-trained and experienced IT department can help ensure that you’re able to manage your business efficiently. Having an organized and secure database can help make it easier to keep track of all of your transactions.

Goal Setting

After completing your year-end business planning, it’s time to start setting goals for your company. Having a clear understanding of what you want your company to achieve in the coming year can help you make informed decisions. For instance, you should prioritize developing new strategies and expanding your reach to increase sales and profit.

Make sure your goals are SMART and don’t let last year’s challenges prevent you from reaching them. Having a plan can help you focus on achieving your objectives.

About John Jezzini

John Jezzini, based out of Los Angeles, California, is the CEO and Founder of Growth Network Holdings. Before founding Growth Network Holdings, John Jezzini worked for many years within the real estate industry. He started his career with Wells Fargo as a senior underwriter before joining The Mortgage Store Financial as the Director of Business Development. There, he managed a national sales team of over 300 employees and was responsible for over $3 billion in funding. In 2009, John co-founded Solomon One, a Los Angeles-based real estate development company that specializes in residential and commercial properties.

Outside of his career, John is an active philanthropist who believes strongly in corporate and cultural responsibility. Throughout the growth of his companies, he has prioritized tying his brand to impactful charities. For instance, Growth Network Holdings’ brand, Ervana, has a partnership with One Tree Planted, an organization that plants one tree for every ounce of product they sell.

Additionally, John Jezzini is passionate about Midnight Mission, a charity founded in 1916 by a gentleman whose mission was to eradicate homelessness and help those in need. Moreover, John Jezzini is active with the organization’s sister group, Home Light, which works with women and children affected by drug abuse and domestic abuse. Since many women and children find themselves on the street to escape abuse or dangerous home lives, Home Light was developed to provide a safe space for them to recover and rebuild.

Working with the organization, John created and personally funds the Jezzini Learning Center. The Center helps children fill the gaps in their education after fleeing their homes so that they can integrate back into their grade level and feel empowered in their education