John Gavin Shares Digital Marketing Strategies to Utilize in 2023 | Laguna Beach, CA

The digital market is constantly changing due to the increasing number of people who are online and the demand for new technology. As consumers, we expect a great experience when it comes to buying a product or service online. To meet this demand, are some fresh marketing trends in 2023 that you can utilize to transform your business.

Data Gathering

Despite the increasing importance of big data, the way it is collected and used has changed due to the privacy laws in various countries. In 2023, digital marketing is expected to become more proactive as businesses gather information through various techniques. For instance, form-building will allow them to identify customers interested in a certain product or service.

Email Marketing

One of the most effective marketing techniques is email marketing, which almost 90% of marketers use. It is mainly used for generating leads and will continue to grow in popularity throughout 2023. Most people have an email account, which makes it very easy for businesses and brands to connect with their potential customers. Sending out product launch emails is very effective for small businesses, allowing them to expand their profit margins. It can also reach out to people who have already signed up but haven’t bought anything yet.

Real-time Messaging

Because consumers prefer to receive everything as quickly as possible, many marketing teams utilize real-time messaging services to reach out to their customers. As the number of platforms that allow real-time messaging increases, marketers can collect more data about their customers. These platforms will then be able to provide them with a better understanding of their customers.

Influencer Marketing

Unsurprisingly, the influencer marketing industry will continue to grow in popularity in 2023. Right now, it is responsible for bringing in about $5.20 for every dollar invested. Previously only used by a few marketers, influencer marketing has now become a widely used technique by almost every digital company. Some influencers use platforms, including Instagram, YouTube, and Tiktok.

Increased Gratification

In today’s digital age, customers expect instant gratification. When it comes to shopping online, they prefer to receive their purchases as soon as possible. Marketing teams must think proactively instead of reacting to every query they receive. Having a well-defined knowledge base can help customers navigate various questions that may prevent them from purchasing.

About John Gavin Laguna Beach

John Gavin possesses a diverse set of abilities, chief among them the art of sales and negotiating methods. For decades, he has been successful in the software and hardware sales sector due to his innate ability to navigate this competitive and complicated terrain.

John obtained a B.A. in English and American History from the University of New Hampshire. Throughout his stay in college, John was extensively involved in a variety of groups and school activities, including Big Brothers and Big Sisters of America. John is also passionate about health and wellbeing, and sports have played a significant role in his life. He was a member of the Men’s Lacrosse Team and competed in the 1986 NCAA National Men’s Lacrosse Tournament quarter-finals. Additionally, John was a member of Orleans’ summer lacrosse team in the Cape Cod Summer Lacrosse League (CCL).

Along with spending every bit of his recreational time with his family, John Gavin enjoys planning international travel. Nothing excites him more than learning about different civilizations in a new location and immersing himself in the local culture and cuisine. John, a self-described amateur photographer, does an excellent job preserving the experiences his family will cherish for years to come.

John Gavin possesses an extensive and outstanding resume. For 11 years, he served as President and Chief Operating Officer of Southland MicroSystems, Inc. John obtained essential industry expertise and taught incoming workers and executives during this period, establishing a footing in the sector of networking and computer hardware and software sales.