Importance of Quality Assurance in Pharma Industry Web Development

A website serves as the online storefront for any business, including pharmaceutical companies. Hence, all pharmaceutical websites must be designed to be easily accessible, appealing, and user-friendly for healthcare professionals and pharmaceutical users. Even though a website may have an aesthetically pleasing design, it can discourage customers if it fails to function as expected or contains bugs. Quality assurance ensures that users get an optimal experience when using a pharmaceutical website.

In this blog, we will learn about quality assurance and its significance in pharmaceutical website development. Let’s get started!

What is Quality Assurance (QA) in Website Development?

Quality assurance involves the systematic testing of a website to ensure its proper functionality and appearance across various devices and web browsers.

QA is typically initiated during the development phase and should be a continuous process, running in parallel with website developers' work. The aim is to identify and resolve potential issues before they arise. This helps you resolve them seamlessly as part of the development process.

Quality assurance represents a continuous and comprehensive process that assesses various facets of your website. To execute this effectively, it is essential to work with a skilled web development company in USA that can diligently search for bugs across your entire website. They will input specific data points and analyze how your site performs under different conditions.

Quality assurance also encompasses comparing the website's design to the owner's specifications, evaluating its overall aesthetics, and assessing how well it handles changes and integrations. Let’s now look at the benefits associated with quality assurance.

Why is Quality Assurance Testing Important for Pharmaceutical Website Development?

A Perfectly Functioning Website

You must verify the proper functioning of your pharmaceutical site before making it available online. A quality assurance (QA) tester leverages diverse testing tools. It includes Virtual Machines (VMs) that simulate various online interactions with your website. Through this process, the expert ensures that the website delivers all the functionalities as expected.

Boosts User Experience

QA evaluates a website's usability, which is closely tied to User Experience (UX). With the support of user testing data, quality assurance becomes instrumental in identifying opportunities to achieve maximum usability. This ultimately leads to a better user experience.

Strengthens Your Brand

Providing users with a website that functions improperly or not at all leads to five significant consequences. They are mentioned below:

• Users become frustrated with the website.
• The business and the web development team may be perceived as incompetent.
• The online platform may be assumed to be of low quality, which will deter potential buyers or users.
• The website creates an impression that the company doesn't value or care about its work.
• Over time, the pharmaceutical company will lose customer trust and credibility.

Therefore, performing thorough quality assurance is essential to mitigate these potential results and ensure a positive user experience.

Prevents Disasters from Happening

It is not unusual for a company’s website developers to make coding mistakes. This leads to code that may not function as intended or could be incompatible with certain technologies used in the website.

These mistakes can sometimes remain unnoticed until they result in a severe crash or compromise the security and privacy of your online platform. To mitigate such risks, conducting proper quality assurance testing is highly recommended. This helps uncover major errors that could lead to issues within your website, allowing you to address and rectify them proactively.

In short, the quality assurance process enables development teams to deliver top-notch websites to their clients.

3 Highly-Effective Quality Assurance Practices

Optimizing your QA process flow to examine your website thoroughly involves considering numerous aspects. I have covered a few of them below.

A valuable practice is to develop a persona of your end-users. This approach allows you to gain insights into the situations and conditions in which they are likely to use your website. It enables you to conduct targeted tests for potential issues within those scenarios.

Another recommended approach is to utilize a staging site. In case you are wondering what it is, let me explain. This is a website that replicates a real pharmaceutical website but remains inaccessible to the public. Only authorized employees with appropriate passcodes or credentials can access the staging site, which should possess all the same functionalities as the live website.

Additionally, you must initiate QA testing promptly after creating the features and pages. Keep in mind that the sooner your website quality assurance team identifies and addresses issues in the development process, the more cost-effective it will be in the long run.

Furthermore, don't think of a feature as entirely finished once it's cleared. With ongoing development, the QA specialists must re-evaluate past features to ensure they remain unaffected by new modifications. A proactive and iterative quality assurance process helps develop a robust and reliable website. But why does a pharmaceutical company need it?

3 Vital Reasons Why A Pharmaceutical Firm Needs an Effective Website

Project an Approachable Image

In the pharmaceutical industry, stringent regulations prevail. A plethora of high-level legislation can make potential clients, particularly those without a pharmaceutical background, feel alienated or intimidated. To overcome this barrier, it is essential to have a website that is easily accessible, easily navigable, and presents information in a clear manner. By doing so, you can attract new customers and generate new leads.

Demonstrate your Expertise and Increase your Credibility

Balancing approachability with professionalism is essential. Your website should exude a strong sense of professionalism, as it's crucial for instilling trust in your brand and demonstrating your expertise. By developing a high-performing website and providing accurate and quality content, you can enhance your credibility as a pharmaceutical company that customers can trust.

Save Time and Resources

Being constantly available to address every client inquiry is not always feasible. With a good website, you don’t need to be. Incoming activities can be observed, and potential leads can be generated, even beyond the standard business hours.

Additionally, including a basic chatbot feature can serve the dual roles of an office receptionist and a salesperson. As a result, you will be free to direct your attention toward more immediate and important matters.

Conclusion

This blog covered the importance of quality assurance for pharmaceutical website development. Readers also learned about some proven QA testing practices and why pharmaceutical companies need effective websites.

If you want to get a scalable website built for your organization, hire dedicated web developers in the US.