ICO Email Marketing: A Successful Guide

Despite the ease with which funds are raised at an affordable price, promotional strategies for IOC (Initial Coin Offering) have taken a huge hit owing to the advertisement ban imposed by the top tech companies.

However, email marketing has emerged as a profitable tool that captures the target audience’s needs cost-effectively. Let us have an overview of this promotional method.

How Email Marketing Makes a Huge Difference to an ICO

Almost every user in this world possesses an email address, which would be higher than those with a social media profile. Email marketing is a multi-faceted tool as it can promote projects, deliver messages directly to a target audience, and boost sales of a product.

It involves creating a well-defined email list. Do not purchase it as many of them would have already seen such fabricated lists before and would have marked it as spam. Ensure that the people whom you are targeting are really interested in your content. Segment your email list based on geographical location, age group, gender, interests, or any other criteria.

Create a pop-up subscription form, which is basically an invitation for them to receive emails from you. Introduce yourself and your offerings.

Since most of them check their emails on smartphones these days, ensure that your content is mobile-friendly.

Advantages to Gain from Email marketing to ICO

Saves costs - Rather than spending a huge amount of money on influencers, email marketing can tap a larger audience at an affordable rate. We have automatic email marketing tools that send emails automatically to users at a particular time. These tools help in minimizing efforts and maximizing the reach.

Personalization - Since it allows direct delivery of the message to a user, it helps in creating a positive buzz about the project. Hence the marketing team can indulge in the segmentation of the audience before promoting the benefits of the product. The email list can be segregated based on country of origin, language and specific information can be shared to different groups to position the brand prominently.

More possibility of having a deep conversation - The receiver can understand more about the scope of the project from the information that is presented in a condensed manner. Hence, it requires a compelling subject line and an attractive layout to motivate them to open the mail. Further interaction would occur if the receiver is happy with the idea offered by your business and its suitability to satisfy his interests.

Customization - The information shared can translate into a deeper discussion through email marketing. The message can also be modified to suit the tastes and interests of the recipient. It will eventually help your audience to become a vital proponent of your brand. Trust and credibility can be enhanced if members of the top management communicate by issuing a personal message. It proves the dedicated involvement of the founding team and leads to better networking.

Leads to a better call to action - While sharing information is the primary motive while sending emails, attractive newsletters help in getting the message far and wide. A mix of infographics, images, graphs, and piecharts would enhance the visual appeal. They will be connected to the project on a more personalized level. The CTA can be anything like the home page of the website, product page, a direct link to a personal message, or an autofill query email.

Tips to make your email marketing successful

• Monitor the download time for your message. Try to eliminate big-size images and videos.
• Position your call to action button in such a way that it stands out in the email.
• While the content that you share should be relevant and engaging, do ensure that it is short, crisp, and to-the-point without compromising on clarity and transparency.
• Monitor vital metrics like open rate and click-through-rate regularly over a period.
• Include an unsubscribe button, people who are not interested in your promotional messages can voluntarily opt-out of receiving it.

Conclusion

Get in touch with a reliable ICO marketing agency for implementing email marketing effectively. Ensure that you outsource your project to well-trained professionals who have completed several projects beforehand. It should ultimately take your performance to the next level and boost sales and upgrade your business perspective.