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I Won the Biggest Catering Order of My Life and Nearly Lost It Over a Deposit

A wedding season, an empty float, and a decision I made in my kitchen at 2am

By Josh MaraneyPublished 3 months ago • 6 min read
I Won the Biggest Catering Order of My Life and Nearly Lost It Over a Deposit
Photo by Sharon Pittaway on Unsplash

The order that should have been pure joy

I run a small catering business out of a converted garage in Boksburg. Just me, my sister-in-law Thandi who does the desserts, and two part-time women who come in when the orders are big. For eight years it has been a hand to mouth kind of success, the kind where the books balance but only just, and where a single unpaid invoice can turn a good month into a bad one.

Then in September I got the email that should have been the happiest of my working life. A corporate client, a proper one, wanted me to cater their year-end function. Two hundred and eighty people. A menu with three courses. It was, by a distance, the biggest single order I had ever been offered, and it came with the promise of more if it went well.

I read the email four times. I called Thandi and we actually screamed on the phone like teenagers. And then, somewhere around the fifth read, the joy curdled into something colder, because I did the arithmetic on what it would cost me to buy the ingredients, hire the extra staff, rent the chafing dishes and the crockery, and put down deposits, all before the client paid me a cent.

The gap nobody tells small businesses about

This is the thing about growing a small business that they do not teach you. Your biggest opportunities are also your biggest cashflow traps. The client pays thirty days after the event. But the butcher wants paying when I collect the meat. The equipment hire wants a deposit up front. The extra women need paying at the end of the week, function or no function.

I sat at my kitchen table with a calculator and a cup of tea going cold and I stared at a number I did not have. Not even close. My business account had enough to run my ordinary small jobs, the funerals and the fiftieth birthdays, but nowhere near enough to float a two hundred and eighty person function for a month.

I went to my bank first, because that is what you are supposed to do. The overdraft I asked for would take longer to approve than I had, and the small business loan involved a stack of paperwork and a decision date that fell a week after the function itself. It was almost funny. The system that is meant to help you grow could not move at the speed that growth actually happens.

The night I stopped being proud

I am a proud person. My mother raised me to owe nobody anything, and I had carried that like a commandment my whole adult life. I had never borrowed money for the business. Every rand of it had been built by ploughing profits back in and doing without.

But pride does not buy two hundred and eighty portions of chicken. And turning down the order was not really an option either, not without telling a client I had begged to notice me that I could not actually deliver. That would have ended my reputation before it began.

So at two in the morning, with Thandi's desserts already half planned in a notebook next to me, I started looking at short-term options I had always told myself were for other, less careful people. I looked at the idea that you could pawn car and still drive it, which I had genuinely not understood was a thing. I had assumed pawning your car meant handing over the keys and taking a taxi home, which for someone who delivers food for a living would have been the end of the business anyway.

Understanding what I was actually considering

What I learned that night, reading with a growing and slightly embarrassed clarity, is that some arrangements let you use the car as the security while you keep on driving it and working. For a caterer whose whole operation depends on getting trays of food from a garage in Boksburg to a venue across town, that distinction was not a detail. It was the whole thing.

My bakkie is paid off. It is a boring, reliable workhorse of a vehicle that I have driven into the ground and out the other side, and it was, sitting in my driveway, the single most valuable thing I owned outright. The idea that these loans against your car could unlock a short burst of cash against that value, cash I would repay the moment the client settled their invoice thirty days later, started to look less like recklessness and more like a bridge over a very specific gap.

I want to be honest about how I felt, because I think other small business owners need to hear it. I did not feel clever. I felt exposed. I had built my whole identity on owing nobody, and here I was at my kitchen table considering borrowing against the one asset I had never wanted to risk. I cried a little, out of tiredness more than fear.

Doing it carefully, not desperately

What steadied me was treating it the way I treat a menu. I costed it out. I worked out exactly how much I needed, not a rand more, because the temptation with any borrowing is to take the bigger number just because it is offered. I worked out precisely when the client would pay and how quickly I could clear the whole thing. I read the terms slowly, twice, with Thandi on speakerphone acting as my second pair of eyes, because two tired brains catch more than one.

The thing I kept reminding myself was that this was a tool for a specific job, not a lifestyle. I was using the option to pawn car for cash to solve a thirty day timing problem, not to fund a business that did not actually work. The order was profitable. The maths was sound. All I lacked was the ability to be in two places on the calendar at once, paying suppliers now and getting paid later. That, and only that, was the problem I was solving.

The function itself

The night of the function, I stood at the back of a hired hall in a borrowed black shirt and watched two hundred and eighty people eat food that had come out of my little Boksburg garage. Thandi's dessert, a malva pudding she had refined over a week of trials, got a small round of applause from one table, and she gripped my arm so hard she left a mark.

The client paid on day twenty-six, four days early, with a note asking whether I would be available for two more functions in the new year. I cleared the borrowing the same week. The bakkie never left my possession. It sat in the driveway the whole time and then carried the leftover chafing dishes back to the hire company like nothing had happened.

What I would tell the woman at the kitchen table

If I could go back to that two in the morning version of myself, calculator in hand and pride in a knot, I would tell her a few things.

I would tell her that borrowing is not a moral failing. It is a tool, and like any tool it can build or it can hurt depending on the hand that holds it. I would tell her that the shame she felt was really just the ego of a woman who had confused never needing help with being strong.

Mostly I would tell her that the order was real, the maths was sound, and the only thing standing between her small business and its biggest ever leap was thirty days of timing. And that thirty days, it turned out, was a bridge she could build, cross, and take down again, with the boring reliable bakkie still sitting in the driveway where she had left it.

I have catered four corporate functions since. I still owe nobody anything today. But I no longer believe that owing nobody, ever, at any cost, is the same thing as running a business well. Sometimes the proud thing and the wise thing are not the same, and learning the difference cost me one sleepless night and taught me more than eight careful years had.

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About the Creator

Josh Maraney

Josh Maraney is the founder and CEO of Top Click Media, a specialist digital marketing agency in South Africa and a Google Premier Partner. He has been doing digital marketing for almost 20 years

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Written by Josh Maraney