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I Thought a Till System Would Cost Me the Whole Startup Budget.

Opening a small cafe, a wrong assumption about point of sale, and the boring monthly line on my budget that quietly made it work.

By Josh MaraneyPublished 4 months ago • 4 min read
I Thought a Till System Would Cost Me the Whole Startup Budget.
Photo by H&CO on Unsplash

When I was putting together the numbers to open my cafe, the thing that nearly stopped me before I started was not the coffee machine or the rent. It was the till. Every time I researched how modern shops actually take payment and track their stock, I ran into the same intimidating picture in my head: a big expensive system, a lump sum I would have to hand over before I had sold a single flat white. I had convinced myself that a proper setup was something you bought outright, once, painfully, and that it was a luxury for businesses already making money, not for someone like me still counting every rand.

That assumption shaped my whole plan in a bad way. I very nearly decided to open with a cash box and a notebook, telling myself I would upgrade to something real once the cafe was established. Anyone who has tried to run a food business on guesswork will know how quickly that falls apart. You have no idea what is selling, your stock counts are a mess, and at the end of a long day you are trying to reconcile a drawer full of notes with your memory of the morning. I knew it was a bad idea even while I was talking myself into it, but the alternative, as I understood it, was money I simply did not have.

What changed my mind was a conversation with another small business owner, someone running a little shop a few doors down. I was moaning about the cost of getting set up properly, and she looked at me a bit puzzled and asked why I thought I had to buy anything. She was renting hers. A fixed amount every month, software and the hardware to run it, no giant upfront hit. That reframing genuinely had not occurred to me. I had been treating a point of sale system as a big capital purchase when it could just be a predictable monthly line on my budget, the same as insurance or the internet.

There were details that reassured me beyond the price, because cheap and useless would have been no help at all. The first was that they build their software differently for retail and for hospitality, and that mattered to me more than I expected. A cafe does not work like a clothing shop. I needed something that understood table service, orders, the pace of a busy morning behind the counter, not a generic till bolted onto a business it was never designed for. The second was that the whole thing is cloud based, so I was not chained to one machine on the counter to see how the place was doing. I could check my sales from home, which as a first time owner who worries at night is worth more than it sounds.

The part I underestimated completely was the back office side. I had thought of a till as just the thing that takes money. What I actually got was scheduling to help me plan staff around the busy and quiet stretches, and sales analytics that turned my daily takings into something I could actually learn from. After a couple of weeks I could see, in plain numbers, which items carried the place and which ones I was making for nobody. That information changed my menu. I dropped things I loved but nobody bought, and I leaned into what was quietly paying the rent. None of that would have happened with my cash box and my notebook.

I was also nervous about the hardware, because I am not a technical person and the idea of assembling printers and scanners and a screen from different places filled me with dread. It turned out they supply the equipment too, through a hardware partnership they have had in place since 2009, so the touch screen, the printer, the bits that have to talk to each other, all came from one source built to work together. When something did go wrong early on, and something always does, there was a support portal and an actual team to call rather than me on the floor at seven in the morning trying to fix a frozen screen with a queue building. Having one line of responsibility instead of three suppliers blaming each other was a relief I did not know to ask for.

I found out later, almost as an aside, that the company has been doing this for twenty five years, working out of a head office up near Durban with a branch down in Cape Town and even a presence over in Eswatini. I mention it only because when you are trusting the machine that handles every sale you make, a long track record is quietly reassuring. A till that stops working is not a small problem, it is your whole day, and knowing the people behind it had been around a while made me sleep a little easier in those first shaky months.

The honest reflection, now that the cafe is past its first winter, is that my original fear was aimed at the wrong thing. I had been so frightened of the cost of a proper pos system that I almost chose the far more expensive path of running blind and making bad decisions with no data.

The system did not turn out to be the luxury I could not afford. It turned out to be the thing that let me afford everything else, because for the first time I actually knew what my own business was doing. The mistake was never the price. The mistake was thinking I had to buy certainty in one lump sum, when I could just rent it, month by month, and get on with making coffee.

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About the Creator

Josh Maraney

Josh Maraney is the founder and CEO of Top Click Media, a specialist digital marketing agency in South Africa and a Google Premier Partner. He has been doing digital marketing for almost 20 years

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Written by Josh Maraney