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I Bought the Watch to Prove I Had Made It. I Sold It to Prove I Was Not Finished.

A workshop owner in Pretoria, a downturn nobody saw coming, and the week I chose my staff over my pride

By Josh MaraneyPublished 4 months ago • 5 min read
I Bought the Watch to Prove I Had Made It. I Sold It to Prove I Was Not Finished.
Photo by Sharon Pittaway on Unsplash

There is a photograph of me from the day I collected the watch. I am grinning like a fool outside the shop, holding the little green box, a boy from Mamelodi who had somehow ended up buying the thing rich men wore. Eleven years later I sat at my kitchen table and decided to sell it, and I was not grinning at all.

Where the watch came from

I built my business the slow, unglamorous way. I started fixing machines in other people's factories, saved for my own tools, then my own tiny workshop, then a bigger one. By the time I was forty I had eighteen people on the payroll and a name that meant something in our industry. The watch was how I marked it. I had promised myself, back when I was sleeping on a cousin's floor, that one day I would own a Rolex, not because I cared about watches but because to that hungry younger man it was the flag you planted on the summit.

So I bought it. I wore it to every meeting. I caught clients glancing at it and I will not pretend I did not enjoy that. It said, without me having to say anything, that I had arrived, that this man across the table was not a gamble. For eleven years it sat on my wrist like a small heavy promise kept.

The year the work dried up

I do not need to explain to any business owner in this country how quickly things can turn. One year we were turning away work. The next, three of our biggest clients cut back at the same time, a large payment came in months late, and I found myself doing sums at midnight that I did not want my wife to see.

The thing that kept me awake was not my own comfort. My wife and I have simple tastes and we would have managed. It was the eighteen people. It was Johannes, who had been with me from the second workshop and whose daughter was in her final year at university. It was the young apprentice we had just taken on, so proud of his first real job. Payroll was not an abstraction to me. It was eighteen families, and for two months running I had made it work only by not paying myself and by quietly emptying savings I had thought were untouchable.

I sat at the kitchen table one night with the numbers laid out and I understood, with a cold clarity, that I was one bad month from having to let people go. And then my eye fell on my wrist.

The argument I had with myself

I want to be honest about how hard it was, because I think men like me are ashamed to admit that a watch could hold us hostage. But it did. That watch was not just gold and steel to me. It was the flag on the summit. Selling it felt like admitting the boy from Mamelodi had failed, like taking down the flag and conceding the mountain.

My wife, who is wiser than me, listened to me tie myself in knots for a week. Then she said one thing that cut straight through it. She said, You did not climb the mountain to own a watch. You climbed it to look after people. The watch was only ever the receipt. Sell the receipt and keep looking after people.

She was right, and I knew she was right, and it still took me another three days to accept it. But once I did, something loosened in my chest. This was not defeat. This was the same instinct that had built the business in the first place, the instinct to do the hard, unromantic thing that keeps everyone fed. Selling the watch was not the boy from Mamelodi failing. It was the man he became doing his actual job.

Doing it with my eyes open

Once I had decided, the businessman in me took over, and thank goodness for that, because it stopped me making an emotional mess of it. I was not going to walk into the first shop and hand over something I had paid a small fortune for without understanding what it was worth now.

I did my homework. I learned that a genuine watch in good condition with its box and papers, which I had carefully kept, holds its value far better than most people assume, and that the market for it is real and specific. I read up on how the specialist Rolex Watch Buyers actually assess a piece, what the model and condition and the original documentation do to the price, and why the box and papers I had nearly thrown out years ago suddenly mattered a great deal.

The most important thing I learned was the same lesson I teach my apprentices about buying steel. Never accept the first number. Get more than one assessment. Understand how each buyer reaches their figure, and treat anyone who is vague or who rushes you as a warning rather than a bargain. When you decide to Sell My Rolex, and I say this as someone who has now done it, the difference between a lazy sale and a careful one can be tens of thousands of rand, which in my case was very nearly the difference between keeping Johannes and not.

The morning I let it go

I sold it on a Wednesday. I got two proper assessments first, and the second was meaningfully better than the first, which told me everything about why patience pays. The buyer I chose examined it under a loupe, checked the movement, confirmed the papers, and explained his offer piece by piece without me having to drag it out of him. That openness was what let me sign. When you are choosing to Sell Rolex for Cash that carries this much of your own history, being treated like a fool would have made an already painful thing unbearable. Being treated with respect made it something I could walk away from with my head up.

I slid the watch across the counter and felt my wrist go light. I will not lie and say it did not sting. It did. But by the time I reached my car the sting had changed into something else, something closer to relief, and underneath the relief, a strange quiet pride.

What the empty wrist taught me

We made payroll that month. And the next. The business steadied, the late payment finally came, new work came in, and I did not have to let a single person go. Johannes never knew how close it came. His daughter graduated in December and he brought a photograph of her in her gown to show me, beaming, and I looked at that photograph and did not miss the watch even slightly.

I do not wear anything on that wrist now, and people who knew me before sometimes notice and raise an eyebrow. Let them. The truth is I understand something now that I did not understand the day I stood grinning outside that shop with the little green box. The flag was never the point. The mountain was never a watch. The measure of a man is not what he wears on his wrist in the good years. It is what he is willing to give up in the hard ones to keep his word to the people who depend on him.

I planted the flag once to prove I had made it. I took it down to prove I was not finished. Of the two, I am far prouder of the second.

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About the Creator

Josh Maraney

Josh Maraney is the founder and CEO of Top Click Media, a specialist digital marketing agency in South Africa and a Google Premier Partner. He has been doing digital marketing for almost 20 years

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Written by Josh Maraney